Social Media Case Study – Charity: water

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Information about Social Media Case Study – Charity: water
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Published on July 29, 2009

Author: MayankDhingra

Source: slideshare.net

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A Social Media Case Study on Charity: water, a nonprofit started by Scott Harrison.

Social Media Case Study – Charity: Water Mayank Dhingra http://mayank.name

What is Charity: Water ? http://mayank.name

What is Charity: Water ?

Charity: water is a charity started by Scott Harrison of New York that provides clean water to save lives in poor countries. http://mayank.name

Charity: water has successfully raised $10 million (most of that last year alone) from 50,000 individual donors, thereby providing clean water to nearly one million people in Africa and Asia. http://mayank.name

Charity: water has successfully raised $10 million (most of that last year alone) from 50,000 individual donors, thereby providing clean water to nearly one million people in Africa and Asia.

Using Social Media to be more effective the Charity: water way http://mayank.name

Using Social Media to be more

effective the Charity: water way

Creating Relationships http://mayank.name

Relationships are the key currency for nonprofits and social media is a great way to build and maintain good relationships . http://mayank.name

Relationships are the key currency for

nonprofits and social media is a

great way to build and maintain

good relationships .

Charity: water (CW) is using social media tools like Facebook, Twitter and Tumblr to connect with people who share the same concerns as them. CW adds value by sharing relevant information and content with their friends/followers on these social platforms. http://mayank.name

Charity: water (CW) is using social media tools

like Facebook, Twitter and Tumblr to connect

with people who share the same concerns as

them. CW adds value by sharing relevant

information and content with their friends/followers

on these social platforms.

http://mayank.name

http://mayank.name

Maintaining Transparency http://mayank.name

For nonprofits to scale beyond a level, transparency is very important and to some extent the rate of their growth also depends on how transparent they are. In this sense too, social media and nonprofits are made for each other. http://mayank.name

For nonprofits to scale beyond a level, transparency is very important and to some extent the rate of their growth also depends on how transparent they are.

In this sense too, social media and nonprofits are made for each other.

http://mayank.name

Charity: water shows donors the specific impact of their contributions. They post photos and G.P.S. coordinates so that donors can look up their (Charity: water grants naming rights to wells) wells on Google Earth. http://mayank.name

Charity: water shows donors the specific impact of

their contributions. They post photos and G.P.S.

coordinates so that donors can look up their

(Charity: water grants naming rights to wells) wells

on Google Earth.

http://mayank.name

Come September and they will have a new web site that will match even the smallest donation to a particular project that can be tracked online. http://mayank.name

Come September and they will have a new

web site that will match even the smallest

donation to a particular project that can be

tracked online.

Experimenting with new things: http://mayank.name

During  Twestival (meetup for twitter users in twitter lingo), charity: water raised $250,000 http://mayank.name

During  Twestival

(meetup for twitter users in twitter lingo),

charity: water raised $250,000

http://mayank.name

Viral video campaigns by charity: water are also a hit among its supporters and play a significant role in motivating people to contribute http://mayank.name

Viral video campaigns by charity: water are also a hit among its supporters and play a significant role in motivating people to contribute

High Stakeholder Involvement http://mayank.name

When was the last time you were asked to by a charity to engage in conversation? http://mayank.name

When was the last time you were asked to

by a charity to engage in conversation?

Hmm...Almost, Never ? http://mayank.name

Hmm...Almost, Never ?

But with Charity: water you can get involved By watching four daily short videos of the drilling as charity: water goes from village to village drilling wells. By following the drilling updates via twitter By asking questions of the local drilling team via email or twitter. Also, The local charity: water drill team answers the top five questions on video http://mayank.name

But with Charity: water you can get involved

By watching four daily short videos of the drilling as charity: water goes from village to village drilling wells.

By following the drilling updates via twitter

By asking questions of the local drilling team via email or twitter. Also, The local charity: water drill team answers the top five questions on video

It isn’t surprising that not all nonprofits use social media and most that use aren’t half as good as they could be. The reasons for the same vary from apprehensions about social media to lack of a coherent social media strategy. http://mayank.name

It isn’t surprising that not all nonprofits use

social media and most that use aren’t half

as good as they could be.

The reasons for the same vary from

apprehensions about social media to lack of

a coherent social media strategy.

If you are a nonprofit you too can learn a thing or two from Charity: water and use social media to be more effective http://mayank.name

If you are a nonprofit you too can learn a

thing or two from Charity: water and use social media to be more effective

Thank You !! http://mayank.name



Thank You !!

Got a question ? write to dhingra.mayank@gmail.com http://mayank.name

Got a question ?

write to dhingra.mayank@gmail.com

http://mayank.name

Connect With Me Blog : http://mayank.name Facebook: http:// facebook.com/mayankdhingra Kwippy: http:// kwippy.com/mayank LinkedIn: http:// linkedin.com/in/mayankdhingra Twitter : http://twitter.com/mayankdhingra

Blog :

http://mayank.name

Facebook:

http:// facebook.com/mayankdhingra

Kwippy:

http:// kwippy.com/mayank

LinkedIn:

http:// linkedin.com/in/mayankdhingra

Twitter :

http://twitter.com/mayankdhingra

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