Social Media Case Study - Cafe 911 by Zhooyi Communications

50 %
50 %
Information about Social Media Case Study - Cafe 911 by Zhooyi Communications
Social Media

Published on February 28, 2014

Author: zhooyi

Source: slideshare.net

Description

Goal: To reach out to a relevant customer base in the regions surrounding a small cafe, using social media channels and increase its brand visibility.

How Zhooyi helped in bring about an increase of over 1700% in brand activity and over 1600% increase in number of relevant page likes, for a small cafe in Kochi, Kerala, India.

Summary of the Social Media Branding project for Cafe 911, a cafe in Edapally, Kochi - Zhooyi Communications Pvt. Ltd.

Read the detailed case study here: http://zhooyi.com/blog/cafe-911-case-study/

Social Media Report & Statistics Oct 2013 – December 2013

Key Statistics • Zhooyi took over the social media page for Cafe 911 on Oct 1st, 2013. • Total number of likes on page on Oct 1 was 405. • Total number of likes on page on Dec 31st was 6833. (↑1600%)

Increase in Total Likes Total Likes 8000 6833 7000 6123 6000 5193 5000 3934 4000 3104 3000 1588 2000 1000 119 267 405 0 Sep - Sep - Oct - Oct - Nov- Nov - Dec - Dec - Dec 1st 15th 1st 15th 1st 15th 1st 15th 31st Total Likes

• Peak total people talking about the page before Oct was 46. • Peak total people talking about the page between Oct and Dec was 845. (↑1737%) • Average daily likes on the page increased from 10 to 69 in 3 months. (↑590%)

Daily New Likes and People Talking About 200 180 160 140 120 Daily New Likes 100 80 Daily People Talking About 60 40 20 0 Sep - Sep - Oct - Oct - Nov- Nov - Dec - Dec - Dec 1st 15th 1st 15th 1st 15th 1st 15th 31st

• Avg. daily reach to unique users increased from 591 to 5281. (↑794%). • Avg. daily viral reach to unique users increased from 559 to 2666. (↑377%).

Demography of Likes Likes 2073 Ernakulam Kottayam 4266 108 123 295 349 Thrissur Bangalore Aluva Other cities

Campaign Summary • Cafe 911 SMO • • • • • • Duration: 3 months 1 major campaign 3 minor campaigns More than 100 creatives 1600% increase in total likes 1737% increase in conversations

Client Testimony

Read the entire Case Study on our Blog: http://zhooyi.com/blog/cafe-911-case-study/

Thank you Zhooyi Communications Pvt. Ltd. Kochi, Ernakulam-21 we@zhooyi.com www.zhooyi.com 0484-4055101 08592 88 44 55 Facebook | Twitter | Pinterest | Google+ | Zhooyified Blog Feb 2014 © Zhooyi Communications Pvt. Ltd.

Add a comment

Related presentations

Related pages

Cafe 911 – Social Media Case Study - Zhooyi ...

... Case Study, Digital Media. Search. ... 7 ways to get started with social media optimization September 16, ... © Zhooyi Communications Pvt. Ltd., ...
Read more

Mango Australia – An award-winning PR, Social Media and ...

We are pioneers in social media marketing. Our specialist social and digital media ... To view our social media case studies, ... Senior Social Media ...
Read more

Social Media and Interpersonal Communication

Social Media and Interpersonal Communication By Maura Keller Social ... communication studies in ... social media’s impact is communication ...
Read more

The Marketing Automation Cookbook - CommuniGator

Social Media Automation; ... Case Studies; Expert Hints and Tips; ... Marketing Automation Cookbook. Get freshly prepared sales leads ...
Read more

Cause Marketing | Social Media Apps | CafeGive®

CafeGive provides social media apps that facilitate cause marketing to help business, ... VP Mobile and Communications, ... Read Case Study.
Read more

2013 Cone Communications Social Impact Study

CASE STUDY Xylem Watermark ... according to the 2013 Cone Communications Social Impact Study. ... Social Media; Social Impact;
Read more

Journal of Communication - Wiley Online Library

Journal of Communication ... emerging research in the fields of communication and media studies, ... in social media Cyberbullying Communication ...
Read more

Marketing Case Studies, Online Marketing Real World ...

Case Studies. Access thousands of ... With an increasing number of its members talking about the American Automobile Association via social media, ... Case ...
Read more

Use social media for business - Home | Business Victoria

Use social media for business ... Understanding the social media equation. Think of social media in two parts. ... Case Study: How to build an ...
Read more

Sponsors & Partners - Social Media Week

Global Media Partner; ... Case Studies; Sponsorship Deck; Apply as Speaker; Submit an Event; Host SMW; Facebook; ... New to Social Media Week?
Read more