Published on December 2, 2008
Who am I? (in 17.6 seconds…)
My name is Mike Kujawski
I’m Polish and Canadian…
Born in France…
Getting married Sep 2009
So what’s my niche? Everything to do with Digital Marketing and the Web 2.0 revolution vis-à-vis the Public and Non-Profit Sectors
Today’s Topic: An update on the use of Social Media by Canadian government organizations And how you can speed up the process…
“Social media are primarily Internet- based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. -Wikipedia, 2008
Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform.quot; - Tim O’Reilly
Average Canadian spends 17 hours online each week (Not including email)
Used by 336,635,443 people each day (Over 100 Million videos; 65,000 will be added today)
Over 4,000,0000 articles
Over 200,000,000 blogs worldwide (1.6 Million posts per day; Over 18 posts each second)
Government issues are actually hot topics!
70% of online Canadians use Social Networks (Online Canadian population is 23 Million)
“IN 2008, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.” -IAB, April 2008
Over 70% of Canadian youth own a cell phone with internet access
73% of active online users have read a blog
40% subscribe to an RSS feed
55% have uploaded photos
Over 200 million people play online video games each week… This number is growing at a rate of 17% each year – Google, 2008
…the majority of them are women 33+ Source: Entertainment Software Association
Over 14 million residents in Second Life (20 million in-world monetary transactions each month)
The 5 nations CIO council is.. …but their priority is internal
Official Government Blogs
Departmental RSS Feeds
Government YouTube Presence
Government on LinkedIn Representation from every department!
Government in SecondLife
External Government Wikis
Government on Facebook
Unofficial Groups Over 500 unofficial GOC groups
P RO B L E M 1 : AWARENESS
P RO B L E M 2 : THE OLD GUARD
P RO B L E M 3 : RED TAPE
P RO B L E M 4 : BUREAUCRACY
P RO B L E M 5 : SECURITY
P RO B L E M 6 : GAG ORDERS
My Our Government 2.0 Wiki http://government20bestpractices.pbwiki.com
This wiki will allow us to get valuable feedback from our target audience without incurring any marketing research costs
Step 1: Clearly Define the Key Issue(s) and Desired Outcome(s) Step 2: Gauge Your Existing Web Presence Step 3: Conduct a SWOT Analysis Step 4: Determine Your Online Competition Step 5: Align Your Objectives with the Department’s Objectives Step 6: Understand Your Target Audience Step 7: Choose Relevant Social Media Tools Step 8: Engage The Influencers Separately Step 9: Measure Performance Step 10: Ongoing Social Media Monitoring and Engagement
“Welcome to our department. It is our mission to serve you in the quickest manner possible.”
Watch this video here: http://tinyurl.com/6mjeb9
•Print Measurement Bureau (Statistics) •Interactive Advertising Bureau (Statistics) •Technorati.com (Statistics) •InternetWorldStats.com (Statistics) •Alexa.com (Statistics) •Statistics Canada (Statistics) •ComScore.com (Statistics) •iStockPhoto.com (All non-personal photos and images) •Brian Solis (Social media tools diagram) •Mitch Joel (Concept of ending with a Google slide) •Marta Z. Kagan (Simplicity of presenting stats) •Garr Reynolds (Presentation style) •Jeff Braybrook (Policy information) •Mathew Harding (Dancing Video)
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The following is a listing of official Government of Canada social media channels. Name Platform Department Language Link; ... Social media. Mobile centre.
Guideline for External Use of Web 2.0. ... It is not subject to the Government of Canada Web Standards and has not been ... This can include social media, ...
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