Social Media Can Be Measured

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Information about Social Media Can Be Measured

Published on October 17, 2011

Author: littlefieldbranding

Source: slideshare.net

// THE ROI CHALLENGE –YES, SOCIAL MEDIA CAN BE MEASURED! MASTERMINDS

CAN SOCIAL MEDIA BE//MEASURED? MASTERMINDS

WHAT THE HECK ARE WE//MEASURING? MASTERMINDS

//EXACTLY WHAT IS IT THAT WE’RE TRYING TO ACCOMPLISH? • Increased Brand Awareness • Improved Customer Service • Lead Generation • Community Building MASTERMINDS

//QUALITATIVE MASTERMINDS

QUALITATIVE//QUANTITATIVE MASTERMINDS

//ACTIVITY REACH ENGAGEMENT MASTERMINDS

//ACTIVITY WHAT IT IS:• Number of outbound posts on all of your social media channels• Questions answered• Thanking people for sharing• Retweets of content MASTERMINDS

//ACTIVITY MEASUREMENT:• Number of posts, replies broken down by channel• Number of unanswered posts, broken down by channel• Total numbers for the week• Benchmarking and monthly review MASTERMINDS

// REACH WHAT IT IS:• Geographic/ Demographics of fans• Fans• Followers• Total audience reached through viral sharing MASTERMINDS

//GEOGRAPHIC BREAKDOWN OF FANS MASTERMINDS

//DEMOGRAPHIC BREAKDOWN OF FANS MASTERMINDS

//REACH MEASUREMENT:• Actual Reach (On Facebook) MASTERMINDS

//REACH MEASUREMENT:• Actual Reach (On Facebook) MASTERMINDS

//REACH MEASUREMENT:• Actual Reach (On Facebook) MASTERMINDS

//MEASURINGSOCIAL MEDIA REACH ON TWITTER MASTERMINDS

//MEASURINGSOCIAL MEDIA REACH ON TWITTER MASTERMINDS

//MEASURINGSOCIAL MEDIA REACH ON TWITTER MASTERMINDS

//ENGAGEMENT WHAT IT IS: • Brand mentions • Sharing of content • Video, Photo views • Link clicks • Comments received MASTERMINDS

//ENGAGEMENT MEASUREMENT: • Monitoring social media across the web • Utilize a dashboard MASTERMINDS

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Detox Sunday Chatter Cooking DemonstrationTaylor Hicks Buzz Brown wins Gulf Coast Poker Tournament MASTERMINDS

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//WHAT YOUR WEEKLY REPORT SHOULD INCLUDE (AT A MINIMUM)• Total # of posts broken down by channel• # of unanswered posts, broken down by channel• # of Fans/Followers by channel• Geographic breakdown of fans• Total reach of all messages shared• Overall buzz volume across social web• Sentiment• Key posts MASTERMINDS

//QUALITATIVE MASTERMINDS

//CUSTOMER SERVICE MASTERMINDS

//CUSTOMER SERVICE MASTERMINDS

//CUSTOMER SERVICE MASTERMINDS

//CHANGINGPERCEPTIONS MASTERMINDS

//CHANGING PERCEPTIONS! ! ! MASTERMINDS

//CHANGING PERCEPTIONS MASTERMINDS

//CHANGING PERCEPTIONS MASTERMINDS

//QUALITATIVEMEASUREMENT MASTERMINDS

// THE ROI CHALLENGE –YES, SOCIAL MEDIA CAN BE MEASURED! MASTERMINDS

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