Published on February 5, 2014
Blue Print for Social Media Success Jan 24 2014 #EOfficEvent
Presenter Laura Dunkley Sponsored by @envoffsystems www.envirotechoffice.com #EOfficEvent @lauraldunkley
Who When Why What How Plan Wher
WHY Reference 
27.4 Million Canadians are online: 80% of the population 93% go online for product information 70% of Canadians use mobile devices 4.8 billion Canadian Google searches are performed each month 16% of daily searches have never been searched before 16.9 million Canadians are on social networks Reference 
WHY Social Media… • Build Awareness • Educate • Engage – Information – Purchase – Customer Service • Reputation Management Reference 
WHO Percentage of Users 80 60 67 % 84 % 86 % 69 % 69 % 70 % 68 % 40 20 Reference  – 1,2,3,4
WHO Conversation Customers Prospects Employees Investors Community Suppliers Peers Competitors Ambassadors
Content is…. King WHAT
Content is… • Unexpected • Get to the Point • Emotions • Tell a story • Timely • Relevant
What is Content ? • • • • • • • • • Events Review Insights Tech Tips Product highlights Case Studies Lessons Learned Presentations Press Releases Curated • • • • • • • Advocacy Groups Media Industry Influencers Suppliers Customer Stories Third Party Reviews How to Guides WHAT Original Reference 
Content Creation E-Newsletter Blog Photos Videos, Webinars Podcasts Whitepapers Presentations Maps Illustrations Graphs Project
Infographic Reference 
Timely Creative Voice Tone Reference 
Timely Creative Voice Tone Reference 
Set Milestones Measure Return On Investment Motivation Lessons Learned Reference 
Management Guidelines Editorial Calendar Team Collaboration Be READY for anything Utilize Resources Monitor Tone & Voice Schedule Reference 
Community Management Tools Content Sharing Scheduling Analytics Monitoring
Community Management Content Sharing Scheduling Analytics Monitoring Facebook x x x x HooteSuite x x x x Sprout Social x x x x Wordpress (Blog) x x x Email Marketing x x x Tools Tools (Zoho, Constant Contact, MailChimp) Slideshare x x List.ly X X Google Analytics Social Media (Linked In, Twitter, Google +, etc.) x x x x
Organization Collaboration Curation CRM Integration Tools Reference 
Organization Tools Collaboration Curation x x Dropbox x x Evernote x x Get it Done App x x Google Drive x x MS Excel Tools ZOHO x MS Sharepoint X (Company Intranet) Basecamp Scoop.it X x CRM Integration x
Highlights Know your audience Set SMART goals Measure your success Set Guidelines Be mobile-friendly
Highlights Listen – Respond – Share Be Patient Be awesome
Presented by Laura Dunkley @lauraldunkley
References  http://www.digitalbuzzblog.com/infographic-social-media-stats-2013/  http://www.6smarketing.com/blog/infographic-canadian-internet-usage-statistics/  http://www.lauradunkley.com/2013/09/01/every-business-owner-needs-know-reputation-management/ - 1 http://www.businessinsider.com/a-primer-on-social-media-demographics-2013-9 - 2 http://blog.bufferapp.com/social-media-in-2013-user-demographics-for-twitter-facebook-pinterest-andinstagram - 3 https://www.quantcast.com/linkedin.com?country=CA - 4 http://blog.vidiq.com/tag/youtube-audience-demographics/  http://www.lauradunkley.com/2013/11/24/tips-creating-great-content/  http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for-2013/  http://www.annhandley.com/2014/01/06/joint-effort-why-ben-jerrys-won-social-media-last-week/  http://www.wired.com/underwire/2013/02/oreo-twitter-super-bowl/  http://mashable.com/2013/05/20/dove-ad-most-watche/  http://www.lauradunkley.com/2013/02/21/communication-goals-and-objectives/  http://www.toprankblog.com/2014/01/online-marketing-news-011014/  http://www.forbes.com/sites/aileron/2013/04/01/10-social-media-time-management-tips-for-small-business/  http://www.lauradunkley.com/2013/06/30/time-management-tips-and-tools/
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