Social Media Business Strategy

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Information about Social Media Business Strategy

Published on February 5, 2014

Author: LauraLDunkley



Social Media Business Strategy - A Blueprint for Success presentation. Tips and tools for social selling, content marketing, planning, managing & event planning. Presented at Envirotech Office Systems Jan 2014

Blue Print for Social Media Success Jan 24 2014 #EOfficEvent

Presenter Laura Dunkley Sponsored by @envoffsystems #EOfficEvent @lauraldunkley


Who When Why What How Plan Wher

WHY Reference [1]

27.4 Million Canadians are online: 80% of the population 93% go online for product information 70% of Canadians use mobile devices 4.8 billion Canadian Google searches are performed each month 16% of daily searches have never been searched before 16.9 million Canadians are on social networks Reference [2]


WHY Social Media… • Build Awareness • Educate • Engage – Information – Purchase – Customer Service • Reputation Management Reference [3]

WHO Percentage of Users 80 60 67 % 84 % 86 % 69 % 69 % 70 % 68 % 40 20 Reference [4] – 1,2,3,4

WHO Conversation Customers Prospects Employees Investors Community Suppliers Peers Competitors Ambassadors

Content is…. King WHAT

Content is… • Unexpected • Get to the Point • Emotions • Tell a story • Timely • Relevant

What is Content ? • • • • • • • • • Events Review Insights Tech Tips Product highlights Case Studies Lessons Learned Presentations Press Releases Curated • • • • • • • Advocacy Groups Media Industry Influencers Suppliers Customer Stories Third Party Reviews How to Guides WHAT Original Reference [5]

Content Creation E-Newsletter Blog Photos Videos, Webinars Podcasts Whitepapers Presentations Maps Illustrations Graphs Project

Infographic Reference [6]

Timely Creative Voice Tone Reference [7]

Timely Creative Voice Tone Reference [8]



Set Milestones Measure Return On Investment Motivation Lessons Learned Reference [11]

Management Guidelines Editorial Calendar Team Collaboration Be READY for anything Utilize Resources Monitor Tone & Voice Schedule Reference [12]

Community Management Tools Content Sharing Scheduling Analytics Monitoring

Community Management Content Sharing Scheduling Analytics Monitoring Facebook x x x x HooteSuite x x x x Sprout Social x x x x Wordpress (Blog) x x x Email Marketing x x x Tools Tools (Zoho, Constant Contact, MailChimp) Slideshare x x X X Google Analytics Social Media (Linked In, Twitter, Google +, etc.) x x x x

Organization Collaboration Curation CRM Integration Tools Reference [13]

Organization Tools Collaboration Curation x x Dropbox x x Evernote x x Get it Done App x x Google Drive x x MS Excel Tools ZOHO x MS Sharepoint X (Company Intranet) Basecamp X x CRM Integration x

Highlights Know your audience Set SMART goals Measure your success Set Guidelines Be mobile-friendly

Highlights Listen – Respond – Share Be Patient Be awesome

Presented by Laura Dunkley @lauraldunkley

References [1] [2] [3] [4]- 1 [4]- 2 [4]- 3 [4]- 4 [5] [6] [7] [8] [9] [10] [11] [12] [13]

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