Published on March 6, 2014
Certified Social Media Marketing Specialist ™ Program SM Module 10 Social Media Business Practice and Implementation www.CertificationInSocialMedia.com
Social Media Business Practice and Implementation Implement the concepts learned in previous modules to successfully manage Social Media campaigns, create a social media marketing plan and effectively run a social media marketing business. www.CertificationInSocialMedia.com
Social Media Business Options • • • • • • • Cloud Computing – Google+ SEO Services – SEO Report $500 Five to 10 Pages Social Media / SEO Outsourcing Social Media / SEO Consulting Local Social Media Services Video Marketing - YouTube Social Media / SEO Training and Education Production Services www.CertificationInSocialMedia.com
Social Media Online Businesses • Adsense & Affiliate Income – Additional Income from Existing Websites & Blogs – CJ.com, Linkshare.com – Independent Affiliate Programs – 1and1.com – Clickbank Affiliate – Best Practices www.CertificationInSocialMedia.com
Social Media Online Businesses • Amazon and Kindle – Amazon A-Store – Amazon Product Line – Best Practices www.CertificationInSocialMedia.com
Social Media Online Businesses • Blogging and Content Marketing • Creating content, Affiliate Marketing and Adsense Wordpress websites and Blogs Blogger • Other Online Marketing Options RevResponse Directory Marketing Selling Ads on Your Websites and Blogs www.CertificationInSocialMedia.com
Managing Social Media Campaigns • Basic Social Media Campaign – Opening Facebook, Facebook Business Pages • LinkedIn Personal Account – LinkedIn Business Pages • Google+ and Google+ Business Pages • Twitter Profiles • Pinterest, YouTube Channel(s), www.CertificationInSocialMedia.com
Web Design Business WordPress Web Design – Easy to Learn – Growing Popularity & Need www.CertificationInSocialMedia.com
Local Social Media Marketing – Smartphones – 60%+ of Cell Phone Users – Businesses Need Help in Marketing – Confusion about Social Media – Hyper-local is Hot! • Yext www.CertificationInSocialMedia.com
Local Social Media Marketing – Creating an Offer • Offer 3 Packages – They Will Take the Middle Offer – – – – – Local Sites Local Directories Review Sites Social Media Local Video Production www.CertificationInSocialMedia.com
Creating a Video and YouTube Marketing Profit Center – The Importance of Video – Video Creation Options – Subject Matter “Expert” – Optimizing Uploaded Videos for Income – Sharing and Embedding Videos www.CertificationInSocialMedia.com
Fiverr and Fiverr Arbitrage • • • • • Logo Design Facebook “Likes” / Twitter Followers Video Posting – 30+ Sites Article Writing (Caution) YouTube Views, Comments, Likes www.CertificationInSocialMedia.com
Income from Information Products – What Is An Information Product – Types of Information Products • It All Begins with a Book – Write One! – The Information Product Pipeline – Producing Information Products www.CertificationInSocialMedia.com
Income from Information Products – Marketing Information Products • Give it Away First • The Free Stuff Sells the Paid Stuff – What a $97 Product Can do for Your Life! • Sell 1 per Day x $99 = $36,135 Extra Income • Sell 1 per Day x $299 = $109,135 Extra Income www.CertificationInSocialMedia.com
Create a Social Media Marketing Plan • Proposals / Agreements • Keep them Simple What are you offering? Detailed Services Offered Payment Plan • Bid High – Offer 3 Options www.CertificationInSocialMedia.com
Social Media Online Businesses • Signing the Agreement Turn the Proposal into the Agreement Add the Responsibilities both Yours and Theirs Remember that Content is Extra Payment in Advance / 50%/50% www.CertificationInSocialMedia.com
Tools to Run a Social Media Marketing Business • Using Short Cut Tools – Hootsuite – Constant Contact – Simple Share – Fiverr for help • Browser Tools – – – – Hootsuite Pinterest Delicious Others • Publishing and Information Marketing • Scaling Your Services www.CertificationInSocialMedia.com
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