Social Media Boot Camp (Chicago) - 2014

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Information about Social Media Boot Camp (Chicago) - 2014
Social Media

Published on March 14, 2014

Author: adamwc

Source: slideshare.net

Description

Slides from the Social Media Boot Camp, hosted by Adam Walker Cleaveland on March 13, 2014 at The Gratz Center at Fourth Presbyterian Church in Chicago, IL.

Hashtag for today: #CHIBOOTCAMP You should go to both sites and sign up if you don’t have accounts. facebook.com • twitter.com

Hashtag for today: #CHIBOOTCAMP Find Me Here - Follow & Friend Me twitter.com/adamwc/ facebook.com/adamwc/

Hashtag for today: #CHIBOOTCAMP Not on Facebook or Twitter? You should go to both sites and sign up if you don’t have accounts. facebook.com • twitter.com

Hashtag for today: #CHIBOOTCAMP Find Me Here - Follow & Friend Me twitter.com/adamwc/ facebook.com/adamwc/

Hashtag for today: #CHIBOOTCAMP Not on Facebook or Twitter? You should go to both sites and sign up if you don’t have accounts. facebook.com • twitter.com

Hashtag for today: #CHIBOOTCAMP Find Me Here - Follow & Friend Me twitter.com/adamwc/ facebook.com/adamwc/

OUR AGENDA Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday

INTRODUCTIONS Name & Church, Organization or Business

WHO AM I?

COMMON OBJECTIONS “I don’t care what you had for breakfast” “I don’t have time” “It’s narcissistic” “It’s a time-suck” “I’m not interested in those people” “It’s all too much” “It’s not safe” “I’m more of a face-to-face person” “It’s shallow”

THAT BEING SAID… Why are you here? ! (in 140 characters or less) ! :)

Most retweeted tweet ever: 3,379,045 retweets.

SOCIAL MEDIA REVOLUTION ! ! Video: Social Media Revolution

SOCIAL MEDIA PHILOSOPHY To think critically about your philosophy and strategy behind using social media. Why are you online - and what do you want to do with it? This will be different for different people and organizations.

WHO AM I?

ADAM’S SOCIAL MEDIA PHILOSOPHY To connect with colleagues in ministry, broadcast my life and listen and learn from the wisdom of the collective. ! To share and learn.

WINNETKA PRESBYTERIAN CHURCH

WPC’S SOCIAL MEDIA PHILOSOPHY To build and support the online community of our congregation, which enhances our face-to-face community and interactions. ! To communicate with our 
 members and to listen and learn.

SOCIAL MEDIA PHILOSOPHY Decide on your Social Media “Personality” !

SOCIAL MEDIA PHILOSOPHY ! Personal
 Professional
 Institutional

SOCIAL MEDIA PHILOSOPHY Pick a limited number of Social Media Outlets ! ! ! Strengths: Quick, Easy, Short, Hip, 140
 Weaknesses: Low Commitment, Fleeting, Noise “Followers”

SOCIAL MEDIA PHILOSOPHY Pick a limited number of Social Media Outlets ! ! ! Strengths: Huge, Evolving, Powerful
 Weaknesses: Low Commitment, Fleeting, Low Control “Friends & Likers”

SOCIAL MEDIA PHILOSOPHY Pick a limited number of Social Media Outlets ! ! ! Strengths: Image-based, Lots of young people, some great potential creative uses
 Weaknesses: Hard to “stand out” in people’s feeds “Followers”

SOCIAL MEDIA PHILOSOPHY Pick a limited number of Social Media Outlets ! ! ! Strengths: Proprietary, Unlimited, Deep 
 Weaknesses: Hard to Get Noticed, More Commitment “Readers”

SOCIAL MEDIA PHILOSOPHY Pick a limited number of Social Media Outlets

SOCIAL MEDIA PHILOSOPHY Determine what you want from Social Media: Push Listen Connect Learn

SOCIAL MEDIA PHILOSOPHY Determine a work flow Social Media should be an integrated, natural outgrowth of your regular work life. Repurpose what you’re already doing. Be disciplined. It can be done in three 30-minutes/week !

BUILD YOUR WHUFFIE Down and Out in the Magic Kingdom by Cory Doctorow 
 (co-editor of Boing Boing) Whuffie = New Currency (Social Capital) It’s a general measurement of a person’s reputation

BUILD YOUR WHUFFIE The Whuffie Factor - Using the Power of Social Networks to Build Your Business by Tara Hunt 5 Points of Whuffie

BUILD YOUR WHUFFIE 1. Turn the Bullhorn Around: Stop Talking & Start Listening 2. Become Part of the Community You Serve 3. Creating Amazing Customer Experiences 4. Embrace the Chaos 5. Find Your Higher Purpose

SOCIAL MEDIA PHILOSOPHY Now it’s time for you to consider your own social media philosophy… ➡ Decide on a ‘personality’ ➡ Pick a limited number of social media outlets ➡ Determine what you want from social media ➡ Determine a work flow ➡ Build Your “Whuffie"

OUR AGENDA Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday

FACEBOOK The World is Obsessed with Facebook

FACEBOOK Profile vs Page vs Group

FACEBOOK PROFILE Personal - that’s you! Use privacy settings Put friends in lists Link to other social media

FACEBOOK PAGE Allows (Some) Anonymity Indexed in Search Engines & Unique URL Multiple Administrators No Limit to Likes (Fans) Buy Ads - Facebook Advertising Scheduling Posts

FACEBOOK GROUPS (Private) Group Communication Does not show up in your profile Multiple Administrators Best for 3-50 people Send messages, Share documents, Chat

FACEBOOK USERNAMES www.facebook.com/username Customized Facebook URL For a Profile or a Page AND for a Group Only Get One Chance! Think of where you’ll want to use it !

FACEBOOK

10 FACEBOOK TIPS 1. Reach out to other churches/organizations. 2. Take your “likers” behind the pulpit. 3. Go beyond the ministry. 4. Ask for input from fans. 5. Be visual.

10 FACEBOOK TIPS 6. Make use of Facebook Events. 7. Don’t just ask for things. 8. Don’t forget the basics: phone, hours, etc. 9. Offer exclusive content. 10. Make use of Facebook Ads

OUR AGENDA Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday

TWITTER ! ! Follow Your Interests. Discover Your World.

TWITTER "They call it “ambient awareness.” It is, they say, very much like being physically near someone and picking up on his mood through the little things he does — body language, sighs, stray comments — out of the corner of your eye. This is the paradox of ambient awareness. Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting. This was never before possible, because in the real world, no friend would bother to call you up and detail the sandwiches she was eating." (source link)

TWITTER USES OF TWITTER Pushing Content Events Listening Search News

TWITTER TWOOLS Twitter Search Tweetbot (Mac & iOS)
 Twitter in Plain English Hootsuite @reply Twitterberry DM = d username Tweetdeck #hashtags Twubs Live-Tweeting

TWITTER

TWITTER People to follow on Twitter: ! @breyeschow @NewMediaAtCTS @prkanderson @rev_david ! @edrescherphd @MeredithGould ! @jburno @chsocm

OUR AGENDA Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday

PHOTO-SHARING ! Sharing Photos: 55 million shared per day on Instagram (source link) Instagram: #hashtags Snapchat: At least know about it Pinterest: Collect liturgy, creative worship ideas !

IMAGE RICH APPS

OUR AGENDA Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday

FOURSQUARE & YELP LOCATION BASED SOCIAL NETWORKS Foursquare (also Yelp/Facebook) “Check-Ins” - Rewards Mayor Specials Word Gets Out - Location Shared Connect with People in your Community Reviews!! (esp. important with Apple Maps)

FOURSQUARE & YELP

OUR AGENDA Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday

GOOGLE GOOGLE PLACES http://www.google.com/business/placesforbusiness/ Claim the listing Be sure the location is correct Add information & photos Get reviews

GOOGLE GOOGLE TOOLS Shortened URL & QR Codes: goo.gl Google Docs for Collaboration QR Codes Alerts (Google News & Reader) !

GOOGLE GOOGLE+ plus.google.com Create Circles & Have a Presence Link Accounts Share Info & Have Hangouts! !

OUR AGENDA Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday

BLOGGING BLOGGING Personal/Professional/Institutional RSS Feed Feedburner Google Analytics WordPress (.com or .org), Tumblr, Squarespace Just not Blogspot (personal bias)

BLOGGING Free Best blogging platform Best themes/designs Very powerful Used by corporations Powerful Plugins Free Posts to FB/Twitter Handles All Media types (text, photos, audio, video) Easy to use Easy iPhone app

OUR AGENDA Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday

AUDIO & VIDEO BROADCAST Podcasting: Pre-recorded Audio BlogTalkRadio: LIVE Audio YouTube/Vimeo/Vine/Instagram: Pre-recorded Video USTREAM: LIVE Video Sample: Making Videos with an iPhone

! United Breaks Guitars

OUR AGENDA Welcome & Introductions Social Media Philosophy Facebook Twitter Instagram, Snapchat & Pinterest Foursquare, Check-Ins and Yelp Google Blogging Audio/Video Broadcast The Kitchen Sink Social Media Sunday

THE KITCHEN SINK QR Codes SaveVid.com Email: MailChimp storify.com SMS!! Firefox Add-on: Download Helper 4.9.21

THERE IS ALWAYS MORE…

10 HOT TIPS 1. Have a personal email 2. Make a Google Profile 3. Use an RSS/News Reader (Pocket, Feedly, etc) 4. Do. Not. Use. Internet. Explorer. Use anything other than it (Chrome, Safari, Firefox) 5. Comment, comment, comment!

10 HOT TIPS 6. Get a Password App (1Password, LastPass) 7. Choose Usernames Carefully 8. Choose a Good Profile Pic (your baby and your dog is cute, but…) 9. Use Wasted Time 10.Use Facebook Friends Lists...

CONDUCT AN EXPERIMENT

CONDUCT AN EXPERIMENT

CONDUCT AN EXPERIMENT Host a Social Media Sunday at your church to gage your congregation’s usage of social media ! ➡ Archive of WPC’s Social Media Sunday ➡ PC(USA) News Article on WPC’s experiment ➡ Adam’s Series on Hosting a Social Media Sunday

HELPFUL BLOG POSTS
 1. One Seismic Shift Churches & Non-Profits Need To Make Now In Social Media 2. Signing Up For & Using Twitter 3. Should Your Church or Religious Organization Be on Twitter?

HELPFUL BLOG POSTS
 5. How to Best Use Social Media to Enhance Your Church’s Mission Trips 6. “What? You’re Not Using” Tech Blog Series 
 (focusing on 1Password, Dropbox, Evernote, Clippy, TeamViewer, Reeder, WordPress, VisualHub and Preview)

THANK YOU! ! Adam Walker Cleaveland cleave@gmail.com 609-933-4000 adamwc.com twitter.com/adamwc facebook.com/adamwc ! Check out cleavedesign.com for information on web design services and social media consulting for both churches and professionals.

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