Published on February 19, 2014
Carol Morgan, MIRM, CAPS, CSP Mitch Levinson, MBA, MIRM, CAPS, CGP and CSP
Online Facts How People Spend Their Time Online Social Networking: 22% Searches: 21% Reading Content: 20% Emails/Communication: 19% Multi-Media Sites: 13% Shopping: 5%
How Social Are You?
Today’s Social Landscape
What Happens Online? Here’s what happened EVERY 60 seconds online in 2013:
Thinking Beyond Facebook…. • • • • Content SEO Photos Opt-in List Building
Content Strategy is The consistent delivery of interesting, compellin g and relevant information.
Why do we need content strategy? • Social media is every person’s desire to talk about and share something. • What makes my brand: • Interesting • Compelling • Relevant • SEO
Successful Content Can: • • • • • Establish trust Make you stand out Drive social interaction Power your pipeline Create valuable relationships • Educate prospects • Drive sales
Develop an Editorial Calendar • Free templates available • By month, by week • Distribution options • Post date • Responsibility
Who is your competition?
Create Your Audience Staff Influencers Happy Customers Prospects
Leading Your Followers: • User-friendly, contentoptimized, conversioncentric web site • Via a landing page • 2x more likely to convert
Mobile Trends • Mobile coupons get 10 times the redemption rate of traditional coupons • 91% of all smart phone users have their phone within arm’s reach 24/7 • Mobile marketing will account for 15.2% of global online ad spend by 2016 • 9 out of 10 mobile searches lead to action, over half leading to purchase • 61% of local searches on a mobile phone result in a phone call
Mobile Sites that Stand Out • Easy Navigation & Search Function • Simple Clean Design • Social Media Links • Click to Call • User Friendly Forms • Plans, Photos and Videos • Map & Customized Directions • Link to View Full Site
Google+ • Recent algorithm updates • Importance of Authorship • User-behavior changes
The Importance of Visual Content • Your brain process images 60,000 times faster than text. • Why? – Cognitive – Emotional – Memorable
Visual Content Profile Assets
Why use Pinterest? • A photo is worth 1,000 words: Share Photos & Videos of Homes, Amenities, Outdoor Living, Design Studio, Homeowners & Events • Brand Awareness • Attract Prospective Buyers as Followers • Contests & Giveaways • Search Engine Optimization
Pinterest Branding Example
Pinterest Contest Example • 128 participants/new boards created by pinners • 209 new overall followers • 292 followed Pin-N-Win board • Increased engagement
Why use Houzz? • Showcase your work • Share with those looking for remodelers, architects, int erior designers and home builders • Free and immediately accessible • Searchable • Connect with other professionals
How to use Houzz? • Create Ideabooks to showcase the style, quality and variety of work offered: • Use keyword-rich descriptions • Use product tags • Share your photos on other social sites • Articles, discussions, message boards and chat: • Show your expertise • Answer questions thoroughly • Interact with consumers
What is Instagram? • “Instagram is a fun and quirky way to share your life with friends through a series of pictures.” • 150 million users (Jan. 2014) • S&A Homes (@sahomebuilder) – Launched August 2013 – 42 followers in first 15 weeks – 101 following – Multiple likes per post – Posting two times per week
Why use Instagram? • Visuals are impactful • Low-cost artistic photography • Easy to use • Facebook integration • More than 67% of the top brands worldwide use Instagram
What is Foursquare? • 5 billion check ins & 45 million users • 1.3 million business pages • Share your check ins • Get recommendations • Get deals • Offer specials
How to use Foursquare? Set up your main office and offer specials. Examples: • Free products • $$ in upgrades • % off or $$$ off • Free ice cream • Whatever you want. You decide what’s best for your company.
Questions? Marketing RELEVANCE www.marketingrelevance.com @mRELEVANCE www.facebook.com/mrelevance www.youtube.com/mrelevance Mitch Levinson, MIRM, CAPS, CSP, CGP, MBA 847-259-7312 firstname.lastname@example.org Carol Morgan, MIRM, CAPS, CSP 770-383-3360x20 email@example.com Thank You!
Brands are more invested today than ever before on curating and distributing paid,...
Marketers need to be creating and publishing original content across many differen...
As content marketing continues to increase in popularity in every industry, more m...
Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...
This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...
7 Statistics That Can Raise Your Facebook Engagement Rate For more social media ... Facebook, Twitter, Pinterest, ... more out of Google! How to ...
Social Media Report 24/7, ... Facebook, Google, YouTube, Instagram, Pinterest... Facebook. ... it also becomes more open because of Social Media ...
Social Media by Michelle, ... learn about upcoming events and more. If you don't have a Facebook account, ... Pinterest, LinkedIn, Google Plus ...
500 Social Media Marketing Tips Essential Advice Hints And Strategy For Business Facebook Twitter Pinterest Google Youtube Instagram Linkedin And More
Social Media Today brings together the news, ... Why Social Media Management is Much More Than Just Posting. ... Facebook ; Newsletter; Google + Pinterest ;
Hashtags are now on every major social media platform (Facebook, ... How to Use Facebook and Google ... outlet pinterest, instagram, facebook, twitter More
... See more about Social Media, ... Twitter Twitter Ads Twitter Google Long Instagram Facebook Google ... LinkedIn, Pinterest: Social Media Image Size ...
... social media have gone beyond simply social ... (Facebook, Twitter, Instagram, Pinterest) ... make more social comparisons once on social media.
While Facebook is highly successful for social media advertising, ... Social Media Advertising: Getting Beyond Facebook. ... Pinterest, Snapchat and ...
Social Media Marketing Podcast ... Natalie Jill shares how marketers can use Pinterest to drive social growth on Facebook, ... Learn more about the 2016 ...