Published on February 19, 2014
Carol Morgan, MIRM, CAPS, CSP Mitch Levinson, MBA, MIRM, CAPS, CGP and CSP
Online Facts How People Spend Their Time Online Social Networking: 22% Searches: 21% Reading Content: 20% Emails/Communication: 19% Multi-Media Sites: 13% Shopping: 5%
How Social Are You?
Today’s Social Landscape
What Happens Online? Here’s what happened EVERY 60 seconds online in 2013:
Thinking Beyond Facebook…. • • • • Content SEO Photos Opt-in List Building
Content Strategy is The consistent delivery of interesting, compellin g and relevant information.
Why do we need content strategy? • Social media is every person’s desire to talk about and share something. • What makes my brand: • Interesting • Compelling • Relevant • SEO
Successful Content Can: • • • • • Establish trust Make you stand out Drive social interaction Power your pipeline Create valuable relationships • Educate prospects • Drive sales
Develop an Editorial Calendar • Free templates available • By month, by week • Distribution options • Post date • Responsibility
Who is your competition?
Create Your Audience Staff Influencers Happy Customers Prospects
Leading Your Followers: • User-friendly, contentoptimized, conversioncentric web site • Via a landing page • 2x more likely to convert
Mobile Trends • Mobile coupons get 10 times the redemption rate of traditional coupons • 91% of all smart phone users have their phone within arm’s reach 24/7 • Mobile marketing will account for 15.2% of global online ad spend by 2016 • 9 out of 10 mobile searches lead to action, over half leading to purchase • 61% of local searches on a mobile phone result in a phone call
Mobile Sites that Stand Out • Easy Navigation & Search Function • Simple Clean Design • Social Media Links • Click to Call • User Friendly Forms • Plans, Photos and Videos • Map & Customized Directions • Link to View Full Site
Google+ • Recent algorithm updates • Importance of Authorship • User-behavior changes
The Importance of Visual Content • Your brain process images 60,000 times faster than text. • Why? – Cognitive – Emotional – Memorable
Visual Content Profile Assets
Why use Pinterest? • A photo is worth 1,000 words: Share Photos & Videos of Homes, Amenities, Outdoor Living, Design Studio, Homeowners & Events • Brand Awareness • Attract Prospective Buyers as Followers • Contests & Giveaways • Search Engine Optimization
Pinterest Branding Example
Pinterest Contest Example • 128 participants/new boards created by pinners • 209 new overall followers • 292 followed Pin-N-Win board • Increased engagement
Why use Houzz? • Showcase your work • Share with those looking for remodelers, architects, int erior designers and home builders • Free and immediately accessible • Searchable • Connect with other professionals
How to use Houzz? • Create Ideabooks to showcase the style, quality and variety of work offered: • Use keyword-rich descriptions • Use product tags • Share your photos on other social sites • Articles, discussions, message boards and chat: • Show your expertise • Answer questions thoroughly • Interact with consumers
What is Instagram? • “Instagram is a fun and quirky way to share your life with friends through a series of pictures.” • 150 million users (Jan. 2014) • S&A Homes (@sahomebuilder) – Launched August 2013 – 42 followers in first 15 weeks – 101 following – Multiple likes per post – Posting two times per week
Why use Instagram? • Visuals are impactful • Low-cost artistic photography • Easy to use • Facebook integration • More than 67% of the top brands worldwide use Instagram
What is Foursquare? • 5 billion check ins & 45 million users • 1.3 million business pages • Share your check ins • Get recommendations • Get deals • Offer specials
How to use Foursquare? Set up your main office and offer specials. Examples: • Free products • $$ in upgrades • % off or $$$ off • Free ice cream • Whatever you want. You decide what’s best for your company.
Questions? Marketing RELEVANCE www.marketingrelevance.com @mRELEVANCE www.facebook.com/mrelevance www.youtube.com/mrelevance Mitch Levinson, MIRM, CAPS, CSP, CGP, MBA 847-259-7312 firstname.lastname@example.org Carol Morgan, MIRM, CAPS, CSP 770-383-3360x20 email@example.com Thank You!
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