Social Media: Beyond Facebook: Pinterest, Google+ and More

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Information about Social Media: Beyond Facebook: Pinterest, Google+ and More

Published on February 19, 2014




From the National Kitchen and Bath Association's Kitchen & Bath Industry Show 2014. Have Facebook, Twitter and Blogging become second nature? If you are asking yourself "what's next" then this seminar is for you! In this seminar, Carol Morgan and Mitch Levinson of Marketing RELEVANCE, will present dynamic examples of successful campaigns from around the country. Learn how to create content that produces raving fans and drives traffic to your website and your businesses. Tools covered include Pinterest, Google+, FourSquare, mobile sites, landing pages and more. How can you embrace these tools to capture more leads and sales? This information packed seminar will provide you with practical ideas to help you stay on top (or reach the top) in your market and not be left behind. If you are ready to take your company’s social networking and online marketing to the next level, you won’t want to miss this seminar! Online marketing is how we reach and interact with consumers today. Learn how sites such as Pinterest, Google+ and FourSquare can impact your business. Hear first-hand how builders and others in the industry are using these sites for a competitive advantage.

Carol Morgan, MIRM, CAPS, CSP Mitch Levinson, MBA, MIRM, CAPS, CGP and CSP

Online Facts How People Spend Their Time Online Social Networking: 22% Searches: 21% Reading Content: 20% Emails/Communication: 19% Multi-Media Sites: 13% Shopping: 5%

How Social Are You?

Today’s Social Landscape

What Happens Online? Here’s what happened EVERY 60 seconds online in 2013:

Thinking Beyond Facebook…. • • • • Content SEO Photos Opt-in List Building

Content Strategy is The consistent delivery of interesting, compellin g and relevant information.

Why do we need content strategy? • Social media is every person’s desire to talk about and share something. • What makes my brand: • Interesting • Compelling • Relevant • SEO

Successful Content Can: • • • • • Establish trust Make you stand out Drive social interaction Power your pipeline Create valuable relationships • Educate prospects • Drive sales

Develop an Editorial Calendar • Free templates available • By month, by week • Distribution options • Post date • Responsibility

Who is your competition?

Create Your Audience Staff Influencers Happy Customers Prospects

Leading Your Followers: • User-friendly, contentoptimized, conversioncentric web site • Via a landing page • 2x more likely to convert

Landing Page:

Live Chat

Mobile Trends • Mobile coupons get 10 times the redemption rate of traditional coupons • 91% of all smart phone users have their phone within arm’s reach 24/7 • Mobile marketing will account for 15.2% of global online ad spend by 2016 • 9 out of 10 mobile searches lead to action, over half leading to purchase • 61% of local searches on a mobile phone result in a phone call

Mobile Sites that Stand Out • Easy Navigation & Search Function • Simple Clean Design • Social Media Links • Click to Call • User Friendly Forms • Plans, Photos and Videos • Map & Customized Directions • Link to View Full Site

Google+ • Recent algorithm updates • Importance of Authorship • User-behavior changes


The Importance of Visual Content • Your brain process images 60,000 times faster than text. • Why? – Cognitive – Emotional – Memorable

Visual Content Profile Assets

Why use Pinterest? • A photo is worth 1,000 words: Share Photos & Videos of Homes, Amenities, Outdoor Living, Design Studio, Homeowners & Events • Brand Awareness • Attract Prospective Buyers as Followers • Contests & Giveaways • Search Engine Optimization

Pinterest Branding Example

Pinterest Contest Example • 128 participants/new boards created by pinners • 209 new overall followers • 292 followed Pin-N-Win board • Increased engagement

Why use Houzz? • Showcase your work • Share with those looking for remodelers, architects, int erior designers and home builders • Free and immediately accessible • Searchable • Connect with other professionals

How to use Houzz? • Create Ideabooks to showcase the style, quality and variety of work offered: • Use keyword-rich descriptions • Use product tags • Share your photos on other social sites • Articles, discussions, message boards and chat: • Show your expertise • Answer questions thoroughly • Interact with consumers

What is Instagram? • “Instagram is a fun and quirky way to share your life with friends through a series of pictures.” • 150 million users (Jan. 2014) • S&A Homes (@sahomebuilder) – Launched August 2013 – 42 followers in first 15 weeks – 101 following – Multiple likes per post – Posting two times per week

Why use Instagram? • Visuals are impactful • Low-cost artistic photography • Easy to use • Facebook integration • More than 67% of the top brands worldwide use Instagram

What is Foursquare? • 5 billion check ins & 45 million users • 1.3 million business pages • Share your check ins • Get recommendations • Get deals • Offer specials

How to use Foursquare? Set up your main office and offer specials. Examples: • Free products • $$ in upgrades • % off or $$$ off • Free ice cream • Whatever you want. You decide what’s best for your company.

Facebook Campaigns

Questions? Marketing RELEVANCE @mRELEVANCE Mitch Levinson, MIRM, CAPS, CSP, CGP, MBA 847-259-7312 Carol Morgan, MIRM, CAPS, CSP 770-383-3360x20 Thank You!

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