Social Media and the Sales Cycle

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Information about Social Media and the Sales Cycle

Published on July 28, 2009

Author: chrisbrogan

Source: slideshare.net

Description

Presentation for Marketing Profs

how social media aligns with the sales cycle chris brogan - new marketing labs chris@chrisbrogan.com @chrisbrogan #mprofs

me typist

this isn’t magic social media are tools that allow for a different kind of interaction. it’s up to you to make good things happen with the tools. use them bluntly, and they are no more effective than anything else.

from audience

to community

wiifm framework / lead gen / support / promotion

a sales marketing framework connect wild ideas to actionable steps

they aren’t easy

not at all

these tools aren’t crazy squint and you recognize the sales cycle

prospecting

prospecting pipeline

prospecting pipeline sale

prospecting pipeline support sale

prospecting r&d pipeline support sale

LISTENING CONTENT MKTG prospecting r&d pipeline support sale

LISTENING CONTENT MKTG prospecting r&d pipeline support LISTENING COMMUNITY sale

LISTENING CONTENT MKTG prospecting r&d pipeline support LISTENING COMMUNITY sale EDUCATION COMMUNITY

LISTENING CONTENT MKTG prospecting r&d pipeline support LISTENING LISTENING COMMUNITY COMMUNITY sale EDUCATION COMMUNITY

LISTENING CONTENT MKTG LISTENING prospecting r&d pipeline support LISTENING LISTENING COMMUNITY COMMUNITY sale EDUCATION COMMUNITY

they drive a strategy listening, experience, presence

they drive the sales cycle lead gen / support / promotion

listening and lead gen

05_ listening

http://search.twitter.com http://blogsearch.google.com http://www.technorati.com http://www.alltop.com http://google.com/reader Google the phrase “grow bigger ears.”

support

promotion

06_ experience HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/

07_ presence

HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/

HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/

reward the faithful my canadian club experience

make an online presence setting up a few accounts

twitter facebook linkedin yelp upcoming.org dopplr

some tools to look into sick of hearing about twitter yet?

tools twitter , facebook, blogs, email marketing private community, location-based apps physical tools: flip , podcasting, mobile

listening as marketing the roger smith hotel, new york city

cafe-shaped conversations how do you make meaningful relationships? how does it bring in leads?

connect connect build small powerful networks

some resources Google: “grow bigger ears” “if I started today” “chrisbrogan outposts” http://www.chrisbrogan.com/best-of/

questions? chris@chrisbrogan.com twitter.com/chrisbrogan 617.759.3639

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