Published on July 28, 2009
how social media aligns with the sales cycle chris brogan - new marketing labs firstname.lastname@example.org @chrisbrogan #mprofs
this isn’t magic social media are tools that allow for a different kind of interaction. it’s up to you to make good things happen with the tools. use them bluntly, and they are no more effective than anything else.
wiifm framework / lead gen / support / promotion
a sales marketing framework connect wild ideas to actionable steps
they aren’t easy
not at all
these tools aren’t crazy squint and you recognize the sales cycle
prospecting pipeline sale
prospecting pipeline support sale
prospecting r&d pipeline support sale
LISTENING CONTENT MKTG prospecting r&d pipeline support sale
LISTENING CONTENT MKTG prospecting r&d pipeline support LISTENING COMMUNITY sale
LISTENING CONTENT MKTG prospecting r&d pipeline support LISTENING COMMUNITY sale EDUCATION COMMUNITY
LISTENING CONTENT MKTG prospecting r&d pipeline support LISTENING LISTENING COMMUNITY COMMUNITY sale EDUCATION COMMUNITY
LISTENING CONTENT MKTG LISTENING prospecting r&d pipeline support LISTENING LISTENING COMMUNITY COMMUNITY sale EDUCATION COMMUNITY
they drive a strategy listening, experience, presence
they drive the sales cycle lead gen / support / promotion
listening and lead gen
http://search.twitter.com http://blogsearch.google.com http://www.technorati.com http://www.alltop.com http://google.com/reader Google the phrase “grow bigger ears.”
06_ experience HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
reward the faithful my canadian club experience
make an online presence setting up a few accounts
twitter facebook linkedin yelp upcoming.org dopplr
some tools to look into sick of hearing about twitter yet?
tools twitter , facebook, blogs, email marketing private community, location-based apps physical tools: ﬂip , podcasting, mobile
listening as marketing the roger smith hotel, new york city
cafe-shaped conversations how do you make meaningful relationships? how does it bring in leads?
connect connect build small powerful networks
some resources Google: “grow bigger ears” “if I started today” “chrisbrogan outposts” http://www.chrisbrogan.com/best-of/
questions? email@example.com twitter.com/chrisbrogan 617.759.3639
Here are tools to help you generate revenue with social media. They will help you collect, manage and filter information to build relationships and make sales.
The sales organizations of most companies have a similar way of diagramming their sales process. They make these little graphics showing a circle with five ...
To understand the impact social media has on sales, we must first understand the sales cycle. The sales cycle is a series of predictable steps needed to ...
The Impact of Social Media on the Sales Cycle and Prospecting. Sharing information and networking with business contacts are the crux of social media in sales.
The B2B Marketing Blog. ... How Social Media Changed the Sales Cycle into ... This is not necessarily bad news for sales. Social media has the potential ...
As the traditional sales cycle process erodes, organizations must fundamentally alter their marketing strategies, and quickly adapt to the social selling ...
An Expert’s Guide to Marketing Throughout the Sales Cycle. by Jenna Hanington. ... as well as in the recently published book, Understanding Social Media: ...
The 7 Stages of the Sales Cycle 2. ... use social media or even mail out sales letters. Whatever method you use to set appointments, ...
Social Media Marketing is the premier thought leading agency for brands looking to maximize ROI driven social media ... and sales with maximize ROI ...
8 The New Automotive Purchase Cycle 11 The Rise of Social Media and ... it equates to 2.4 million vehicles whose sales were inﬂuenced by social media ...