Social Media and the Historic Environment - What does success look like?

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Information about Social Media and the Historic Environment - What does success look like?
Social Media

Published on March 12, 2014

Author: hscorley

Source: slideshare.net

Description

Key to a successful social media project is understanding what you want to accomplish and how you evaluate the outcomes.

What does successWhat does success look like?look like?

The Path to Success Who How What When

• Who do you want your social media to reach? • Are they local/national? • What are their characteristics? • Who are your allies/noisy neighbours? Who

How • How will you reach them? • Do you even need social media? • How else can you reach your audience?

Election night crowd, Wellington, 1931 Photographer: William Hall Raine Photographic Archive, Alexander Turnbull Library http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/

What & When • What does success looks like? • What will be interesting to your audience? • When will it start and when will it finish? • When do the people you want to reach go online for your content?

What & When • What does success looks like? • What will be interesting to your audience? • When will it start and when will it finish? • When do the people you want to reach go online for your content?

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