Social Media and the Historic Environment

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Information about Social Media and the Historic Environment
Social Media

Published on March 12, 2014

Author: hscorley



Overview of the day course in Social Media and the Historic Environment. Establishing the aims for the day and the expected learning outcomes

Social Media in the Historic Environment Hugh Corley Jane Golding Oxford, 20 February 2014


Social media ........? OR

Identify your goals • What do you want to achieve? • Who is it for?

Attributes • Community driven – Read, watch, listen → participate! • Essential content – Conversation, images, and video • Viral and contagious – Spread, share, and transmit content • Authenticity – Makes social media real and human

The 4 Es of social media • Education • enriching your target community’s knowledge with information and resources that will help them to to better understand you. • Entertainment • creating fun, sticky and memorable content that allows them to associate the image or message to your brand or organisation • Engagement • engaging the community by recognising their presence, contributions and inputs • Empowerment • give your target community the power to play an active role in what you are doing strategy-for-your-organisation

Start up: some essentials • Senior management buy-in • Skill set • Risks

What will I need to invest? social media investment Time Senior Management Buy-in Money Design Training Consistency Sustainability Archive content Measurement & analysis

You don’t have to do it all at once! • Build slowly, select according to need – Networking tools: blogs, micro-blogs, social networks – Collaboration tools: wikis, social news, social bookmarking – Multimedia tools: video, images, interactive content • Select the right combination of tools and build expertise over time • Work collaboratively: share resources, repackage content, support each other

How do I know if it’s all worthwhile? • Strategy: regularly review • Evidence: collect and interpret metrics – Measure what you value, don’t value what you measure!

Social Media in the Historic Environment Digital engagement: This challenge is absolutely not about technology ..... it is first and foremost about audience and the ways in which digital technologies are changing their behaviours Culture 24: Let’s Get Real 2

Over to you .....

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