Social Media and the Historic Environment

0 %
100 %
Information about Social Media and the Historic Environment
Social Media

Published on March 12, 2014

Author: hscorley

Source: slideshare.net

Description

Overview of the day course in Social Media and the Historic Environment. Establishing the aims for the day and the expected learning outcomes

Social Media in the Historic Environment Hugh Corley Jane Golding Oxford, 20 February 2014

#HESocMed

Social media ........? OR

Identify your goals • What do you want to achieve? • Who is it for?

Attributes • Community driven – Read, watch, listen → participate! • Essential content – Conversation, images, and video • Viral and contagious – Spread, share, and transmit content • Authenticity – Makes social media real and human

The 4 Es of social media • Education • enriching your target community’s knowledge with information and resources that will help them to to better understand you. • Entertainment • creating fun, sticky and memorable content that allows them to associate the image or message to your brand or organisation • Engagement • engaging the community by recognising their presence, contributions and inputs • Empowerment • give your target community the power to play an active role in what you are doing http://knowhownonprofit.org/how-to/how-to-develop-a-social-media- strategy-for-your-organisation

Start up: some essentials • Senior management buy-in • Skill set • Risks

What will I need to invest? social media investment Time Senior Management Buy-in Money Design Training Consistency Sustainability Archive content Measurement & analysis

You don’t have to do it all at once! • Build slowly, select according to need – Networking tools: blogs, micro-blogs, social networks – Collaboration tools: wikis, social news, social bookmarking – Multimedia tools: video, images, interactive content • Select the right combination of tools and build expertise over time • Work collaboratively: share resources, repackage content, support each other

How do I know if it’s all worthwhile? • Strategy: regularly review • Evidence: collect and interpret metrics – Measure what you value, don’t value what you measure!

Social Media in the Historic Environment Digital engagement: This challenge is absolutely not about technology ..... it is first and foremost about audience and the ways in which digital technologies are changing their behaviours Culture 24: Let’s Get Real 2 http://weareculture24.org.uk/projects/action-research/

Over to you .....

Add a comment

Related presentations

Related pages

Social Media and the Historic Environment (with image ...

Social Media and the Historic Environment Overview of the Social Media and the Historic Environment Oxford University Department of Continuing Education ...
Read more

Historic Tours of America - Social Media

Get Social with Historic Tours ... Go to: Historic Tours Social Media : ... Environment | Charitable Contributions ...
Read more

The History of Social Media | Digital Trends

It wasn’t just through luck that founder Mark Zuckerberg’s darling came to reign supreme over the social media ... this new environment.
Read more

EH: Social Media and The Historic Environment | IHBC ...

The materials from the recent EH conference on Social Media and the Historic Environment have been made available as a ‘Storify’ compiling the news ...
Read more

Historic Environment Scotland | Facebook

Historic Environment Scotland is the new ... or get in touch on social media using the hashtag ... When you visit one of our Historic Scotland ...
Read more

Historic Environment Scotland Portal

... including social media links, apps and more. Resources. ... Historic Environment Scotland head offices: Longmore House Salisbury Place Edinburgh EH9 1SH
Read more

The Complete History of Social Media: Then And Now

Check out the complete history of social media. ... This creates an environment where users can reach the maximum number of people without sacrificing the ...
Read more

The History and Evolution of Social Media | Webdesigner Depot

The Evolution of Social Media. Social media has come a long way since the days of BBSs and IRC chats. And social media continues to evolve on a daily basis.
Read more