Published on March 12, 2014
Social Media in the Historic Environment Hugh Corley Jane Golding Oxford, 20 February 2014
Social media ........? OR
Identify your goals • What do you want to achieve? • Who is it for?
Attributes • Community driven – Read, watch, listen → participate! • Essential content – Conversation, images, and video • Viral and contagious – Spread, share, and transmit content • Authenticity – Makes social media real and human
The 4 Es of social media • Education • enriching your target community’s knowledge with information and resources that will help them to to better understand you. • Entertainment • creating fun, sticky and memorable content that allows them to associate the image or message to your brand or organisation • Engagement • engaging the community by recognising their presence, contributions and inputs • Empowerment • give your target community the power to play an active role in what you are doing http://knowhownonprofit.org/how-to/how-to-develop-a-social-media- strategy-for-your-organisation
Start up: some essentials • Senior management buy-in • Skill set • Risks
What will I need to invest? social media investment Time Senior Management Buy-in Money Design Training Consistency Sustainability Archive content Measurement & analysis
You don’t have to do it all at once! • Build slowly, select according to need – Networking tools: blogs, micro-blogs, social networks – Collaboration tools: wikis, social news, social bookmarking – Multimedia tools: video, images, interactive content • Select the right combination of tools and build expertise over time • Work collaboratively: share resources, repackage content, support each other
How do I know if it’s all worthwhile? • Strategy: regularly review • Evidence: collect and interpret metrics – Measure what you value, don’t value what you measure!
Social Media in the Historic Environment Digital engagement: This challenge is absolutely not about technology ..... it is first and foremost about audience and the ways in which digital technologies are changing their behaviours Culture 24: Let’s Get Real 2 http://weareculture24.org.uk/projects/action-research/
Over to you .....
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