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Social Media and the future of television

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Information about Social Media and the future of television
Business & Mgmt

Published on December 12, 2008

Author: geertdesager

Source: slideshare.net

Description

Presentation I gave during the Asia Tv forum in Singapore
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Bringing the virtual world to a screen near you December 12 th 2008 www.asiatvforum.com

2 hats Source picture: http://www.flickr.com/photos/germkanoodle/962555987/

Change Social Media Convergence Online video Advertising Law Picture source: http://www.boston.com/bigpicture/2008/11/the_next_president_of_the_unit.html

Social Media

Convergence

Online video

Advertising

Law

Picture source: http://www.freelanceadvisor.co.uk/wp-content/uploads/2008/11/jump-on-the-social-media-bandwagon.jpg

Yesterday the BBC decided what you watched, today you decide, tomorrow your friends will decide! Anthony Rose, Head of Digital at the BBC

When did we start trusting strangers? Volume of Recommendation PRE MEDIA AGE MASS MEDIA AGE SOCIAL MEDIA AGE Church, state, monarchy dictate the agenda Professional media dictate Consumers dictate Universal McCann: September 2008

When did we start trusting strangers? PRE MEDIA AGE MASS MEDIA AGE SOCIAL MEDIA AGE Consult a professional Readers letters Phone in; TV / Radio Talk to shop worker Personal blog Social network page Widgets Photo sharing site Chat rooms Message boards Video sharing site Comments on blogs Comments on websites Viral emails Wish lists Ratings on retail sites Reviews on retail sites Auction websites Social Bookmarking Chat room Price comparison sites Social shopping sites Talk face to face Consult a professional Readers Letters Phone in; TV / Radio Talk to shop worker Phone call Talk face to face Phone call SMS Email Instant Messenger Talk face to face Talk to shop worker Consumer influence channels Universal McCann: September 2008

“ Your digital life is growing out of control. Focus on what you care for” Tariq Krim, CEO Netvibes Picture source: http://www.flickr.com/photos/lisamac/213744007/

 

 

Web gadgets

Most popular

Mobile widgets

Most popular

Physical widget station

CONVERGENCE OF DEVICES

Convergence of devices

 

 

 

 

 

Convergence of media formats

Is it a newspaper? Source: http://www.slideshare.net/rhyndman/the-future-of-media-presentation

Is it a blog? Source: http://www.slideshare.net/rhyndman/the-future-of-media-presentation

Is it a magazine? Source: http://www.slideshare.net/rhyndman/the-future-of-media-presentation

Is it radio? Source: http://www.slideshare.net/rhyndman/the-future-of-media-presentation

Is it TV? Source: http://www.slideshare.net/rhyndman/the-future-of-media-presentation

The web is format agnostic – any message can use any format Traditional media formats are fighting against each other as never before Source: http://www.slideshare.net/rhyndman/the-future-of-media-presentation Picture: http://www.flickr.com/photos/ecstaticist/1456404353/

The web is format agnostic – any message can use any format

Traditional media formats are fighting against each other as never before

LET’S LOOK AT ONLINE VIDEO

It’s getting crowded

 

IPTV

Similar models

Aggregators of streaming video

Picture source: http://www.flickr.com/photos/10509725@N06/2647520133/

BBC iPlayer Reaches 75 Million Downloads, Video On Demand Service Still Growing

even though with only 6 million hits in September, Hulu is expected to generate to $70m.

 

 

 

 

Messenger TV

 

Netflix on Xbox

 

WHAT ARE PEOPLE WATCHING? Picture source: http://www.flickr.com/photos/eqqman/76159452/

TV Viewership is From Mars, Social Interactions are From Venus TV shows find boost with social networks Source: http://www.dmnews.com/TV-shows-find-boost-with-social-networks/article/120483/ Source: http://mashable.com/2008/10/28/tv-viewership-vs-online/

TV shows find boost with social networks Source: http://www.dmnews.com/TV-shows-find-boost-with-social-networks/article/120483/

Measuring the social http://www.socialsights.com/post/56628872/measuring-the-social-tv

Picture: http://www.flickr.com/photos/cv47al/189316598/

Scarcity in space dictates scarcity in content production & distribution Abundance in space dictates abundance in content production & distribution http://www.slideshare.net/tomhimpe/the-new-roles-for-digital-presentation/ Picture: http://www.flickr.com/photos/paleishmael/2069947240/

Scarcity in space dictates scarcity in content production & distribution

Abundance in space dictates abundance in content production & distribution

WHERE IS THE MONEY? Picture Source: http://www.flickr.com/photos/minchki/2811335149/

NBC CEO Jeff Zucker: The Web will turn “analog dollars” into “digital pennies

NBC CEO Jeff Zucker: The Web will turn “analog dollars” into “digital pennies

Where is the money?

 

Youngster Will never read a newspaper but attracted to some magazines Will never own a land-line phone (and maybe not a watch) Will not watch television on someone else’s schedule much longer Trust unknown peers more than experts For first time willing (2005) to pay for digital content. Never before. Little interest in the source of information and most information aggregated. Community at the center of Internet experience Think not interested in advertising or affected by brand, but wrong. Everything will move to mobile Less interested in television than any generation before Want to move content freely from platform to platform with no restrictions Want to be heard (user generated) Use IM. Think e-mail is for their parents “ Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2007

Will never read a newspaper but attracted to some magazines

Will never own a land-line phone (and maybe not a watch)

Will not watch television on someone else’s schedule much longer

Trust unknown peers more than experts

For first time willing (2005) to pay for digital content. Never before.

Little interest in the source of information and most information aggregated.

Community at the center of Internet experience

Think not interested in advertising or affected by brand, but wrong.

Everything will move to mobile

Less interested in television than any generation before

Want to move content freely from platform to platform with no restrictions

Want to be heard (user generated)

Use IM. Think e-mail is for their parents

Screens and Teens 31% of in-home internet activity occurs while watching TV 45% teens IM or message friends they know are watching the same tv shows 35% of 9-17 year olds have participated or played games that they were informed about while watching TV shows http://www.ypulse.com/ypulse-marketing-mashup-east-engaging-viewers-through-multiple-screens/

31% of in-home internet activity occurs while watching TV

45% teens IM or message friends they know are watching the same tv shows

35% of 9-17 year olds have participated or played games that they were informed about while watching TV shows

 

 

 

 

Picture: http://www.flickr.com/photos/18318824@N00/99805321/

Piracy What he and Zucker have come to understand is that the media companies no longer have a choice: If they don't put their shows online, someone else will. "The best way to combat piracy is to make your content available," Zucker says. "We don't know for sure what the impact is going to be on our established businesses. But we want to make sure consumers know they don't need to steal our content. That's really what Hulu is about."

What he and Zucker have come to understand is that the media companies no longer have a choice: If they don't put their shows online, someone else will. "The best way to combat piracy is to make your content available," Zucker says. "We don't know for sure what the impact is going to be on our established businesses. But we want to make sure consumers know they don't need to steal our content. That's really what Hulu is about."

Picture: http://www.hiyaablog.com/uploaded_images/lessig-754481.jpg

THANK YOU [email_address] www.slideshare.net/geertdesager

[email_address]

www.slideshare.net/geertdesager

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