Social Media and Search Engine Marketing For Business FEDA 20140401

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Information about Social Media and Search Engine Marketing For Business FEDA 20140401
Marketing

Published on April 1, 2014

Author: EddieBluff

Source: slideshare.net

Description

Social Media and Search Engine Marketing For Business explores a methodology for developing an internet marketing plan that covers social media and search engine marketing that delivers results. Elements of this session cover positioning your website as a funnel that processes traffic, how to determine your online potential and position content in the path of a target audience and social media as a force multiplier.

presents presented by Social Media And Search Engine Marketing For Business Brian Bluff, President & Co-Founder Eddie Bluff, Vice President Key Accounts & Co-Founder

What We’ll Cover… •  How the Internet has changed the way we do business •  How your website operates like a funnel •  The Internet Marketing Landscape today •  Finding your audience •  Search and social today •  Internet Marketing in more detail •  Search Engine Optimization •  Blogging •  What’s new with Google •  Social Media as a force multiplier •  Buyer personas and the buying process •  A winning content strategy •  Getting started

How Products Used To Be Purchased I need a … Where do I get it? Shop Evaluate Negotiate Buy Months

… Today (In The Internet Era) I need a … Where do I get it? Shop Evaluate Negotiate Buy Online Prospect contact

YourWebsite Social Media 0.75%   75   10,000   More  Money   0.75%   94   12,500  25%   25%   1.0%   125   12,500   0.25%   67%   Vertical Websites Your Website As A Sales Funnel

The Internet Marketing Landscape

Search Engine Market Share

" Go Where The People Are

Determining Online Potential

•  Don’t let website designers pick keywords •  Align Content with words customers use •  Examine competitor’s keywords •  Position content in the path of prospects •  Provide clues about prospects’ concerns/questions •  Facilitates development of content important to potential customers Keywords – What Your Site Is About

Google Keyword Planner

Twitter Search

Google Alerts

Convergence Of Search And Social Image: http://nabeeloo.com/2013/01/social-search/

Convergence Of Search And Social http://searchengineland.com/download/seotable/SearchEngineLand-Periodic-Table-of-SEO-2013.pdf

Social Media Objections

Social Media Objections

Social Media Objections

Social Media Objections

Social Media Objections

Social Media Platforms

Search Engine Optimization Relevance •  Title tag •  Keywords and description •  H tags •  Content •  Alt tags

Credibility •  Authority •  Incoming links are
 votes of confidence •  Links from related
 pages or sites •  Related anchor text Why Links Are Important

Google Caffeine

http://www.seomoz.org/blog/ fat-pandas-and-thin-content Google Panda

Ex 1: Duplicate Content On Ecommerce Site

Ex 2: Duplicate Content On Ecommerce Site

Ex 2: Duplicate Content On Ecommerce Site

Google Penguin

Bad Link Penalty

Bad Link Penalty

Google Penguin?

Google Hummingbird

What’s all the “Flapping” about •  Google now interprets our intentions by the search phrases we use

Why Content Is Essential With Hummingbird •  Develop a good content strategy o  Fresh content §  On-site §  Off-site/blogs/articles §  Evergreen updates o  Relevant content §  Answer your customers questions o  Unique content §  Authorship

ID Need Evaluate Post Buy Eval Purchase Search Generate Lead Propose Win Negotiate Engage Upsell/Resell •  Educate prospects •  Repurpose & distribute content •  Position content search engines and social media •  Strengthen brand awareness - create buzz •  Engage prospects through social media and website •  Eliminate risk, demonstrate value, simplify the buying decision •  Customers promote your brand •  Generate referrals Buying Process Selling Process Supporting Internet Marketing Strategy Buyer Personas & The B2B Buying Process

Repurpose Content

" Creating/Disseminating Expert Content Efficiently Everyday you… •  Solve problems •  Think •  Develop solutions •  Learn •  Teach How we communicate info •  Email •  Presentations •  Proposals •  Notes/records •  Sales literature •  Case studies •  Articles •  Press Releases Opportunity – Repurpose content •  Blog •  Video •  Guest article •  Email news Letter Distribute content via… •  SlideShare •  Twitter •  FaceBook •  LinkedIn •  Google+ •  YouTube

" Blogs = expert & support SEO Social Properties Distribute Prospects Interaction Branding Search Engines Website (blog) Content Rank Need

" Where To Start

Outline Of An internet Marketing Plan

Thank You! Questions? Thank you! Brian Bluff President & Co-Founder Site-Seeker, Inc. brianbluff@site-seeker.com @BrianBluff w: 315.732.9281 x 11 Eddie Bluff Vice President Key Accounts & Co-Founder Site-Seeker, Inc. eddiebluff@site-seeker.com @EddieBluff w: 315-732-9281 x 14

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