Social Media & Advancement

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Published on June 26, 2009

Author: mcheater

Source: slideshare.net

SOCIAL MEDIA + ADVANCEMENT Melissa Cheater Advancement Retreat Spencer Leadership Centre June 26, 2009

What is Social Media / New Media / Web 2.0? “ Social media is not about technology or websites.  It is about people & brands – connections, across all media, in the coffee shop, the network is the hub.” Eli Singer, Segal Communications

“ Social media is not about technology or

websites.  It is about people & brands –

connections, across all media, in the

coffee shop, the network is the hub.”

Eli Singer, Segal Communications

What is Social Media / New Media / Web 2.0? “ In the era of social media, people use technologies to get what they need from each other , not traditional institutions.” Charlene Li & Josh Bernoff Groundswell: Winning in a World Transformed by Social Technologies

“ In the era of social media, people use technologies to get what they need from each other , not traditional institutions.”

Charlene Li & Josh Bernoff Groundswell: Winning in a World Transformed by Social Technologies

At every stage… Facebook was started by students (for students) Almost 1/3 of applicants use Facebook to research colleges LinkedIn & Flickr popular among mature users My dad has more facebook friends than I do!

Facebook was started

by students (for students)

Almost 1/3 of applicants use Facebook to research colleges

LinkedIn & Flickr popular

among mature users

My dad has more facebook friends than I do!

Top Websites in Canada Alexa.org - June 24, 2009 10 of Canada’s 20 top websites are social

Top Websites in Canada Alexa.org - June 3, 2008 Source: Ken Steele, Academica Group 11 in 2008’s Top 20

Create

Connect

Collaborate

React

Organize

Accelerate Consumption

45% of the social network’s US users are ages 26 and older, and nearly 25% are over age 34.

Source: ReadWriteWeb & LinkedIn

The fastest growing member community

microblog 140 characters many to many public conversations growing at 1382% largest group is 45 – 54 year olds web, desktop & mobile

 

 

our alumni began asking about it. The following is small (12% the audience we do for Facebook), but the impact is more immediate – Cornell College Source: Case Communications List Serv

Greatest growth has come from people aged 35-49 years of age (+24.1 million).

Groups bring people together within the larger network

 

 

The power of groups disappears when you achieve 5,000 members.

Your Facebook Page/Public Profile is your Facebook homepage

 

 

 

The LinkedIn Audience: The New In fluencers A Younger , More Affluent , More Influential And Harder-To-Find Audience Than The Leading Business Sites Source: @plan Summer 2008 Source: Erik Schonfield Property Average Age Average HHI %Comp Co Size <100 % Comp Business Decision Makers % Comp That Read Business Magazine Last 30 Days LinkedIn 41 $109,703 26% 49% 29% WSJ.com 48 $101,701 18% 40% 45% Forbes.com 47 $93,896 18% 38% 47% BusinessWeek.com 48 $95,668 18% 42% 51%

A Younger , More Affluent , More Influential And Harder-To-Find Audience Than The Leading Business Sites

Financial Profile Average HHI $109,780 24% Have A Portfolio Value of $250K+ 85% Viewed/Paid Bills Online in Last 30 Days 53% Monitored/Viewed Stocks Online in Last 30 Days Credit Card Ownership American Express: 38% Visa: 67% MasterCard: 53% Discover: 20% Source: @plan Summer 2008 Source: Erik Schonfield

Average HHI $109,780

24% Have A Portfolio Value of $250K+

85% Viewed/Paid Bills Online in Last 30 Days

53% Monitored/Viewed Stocks Online in Last 30 Days

Credit Card Ownership

American Express: 38%

Visa: 67%

MasterCard: 53%

Discover: 20%

Business Decision Makers Job Titles: C-Level Executives 7.8% EVP/SVP 6.5% Senior Management: 16% Middle Management: 18% 50% Are Business Decision Makers In Their Companies Source: @plan Summer 2008 Source: Erik Schonfield

Job Titles:

C-Level Executives 7.8%

EVP/SVP 6.5%

Senior Management: 16%

Middle Management: 18%

50% Are Business Decision Makers In Their Companies

LinkedIn Delivers More C-Level Executives Source: @plan Summer 2008 Source: Erik Schonfield

LinkedIn Delivers More VPs LinkedIn Ranks #4 And Indexes 317 In Reaching VPs Source: @plan Summer 2008 Source: Erik Schonfield

LinkedIn Ranks #4 And Indexes 317 In Reaching VPs

LinkedIn Delivers Affluent Individuals LinkedIn Ranks #1 Overall And Indexes 210 in “Household Income $100K+” LinkedIn Delivers More than 2,850,000 Individuals With HHI $100K+ Source: @plan Summer 2008 Source: Erik Schonfield

LinkedIn Ranks #1 Overall And Indexes 210 in “Household Income $100K+”

LinkedIn Delivers More than 2,850,000 Individuals With HHI $100K+

 

 

 

Radio + YouTube + Sponsor Webs Real-Time & Archive Enable Sharing Online donations up 15%

Radio + YouTube + Sponsor Webs

Real-Time & Archive

Enable Sharing

Online donations up 15%

Be Present Where your stakeholders want you Facebook Page/Public Profile Twitter Account LinkedIn Group

Where your stakeholders want you

Facebook Page/Public Profile

Twitter Account

LinkedIn Group

Best Practices Listen (& Learn) Follow, then Lead Provide Relevant Content Be Responsive Stay Dynamic (Repurpose)

Listen (& Learn)

Follow, then Lead

Provide Relevant Content

Be Responsive

Stay Dynamic (Repurpose)

Play with Social Media Build a Facebook profile Watch most-watched YouTube videos (make one) Share pics with Flickr or PhotoBucket Tag with Del.icio.us Try out MySpace, Bebo Find some blogs that interest you Comment on some blogs

Build a Facebook profile

Watch most-watched YouTube videos (make one)

Share pics with Flickr or PhotoBucket

Tag with Del.icio.us

Try out MySpace, Bebo

Find some blogs that interest you

Comment on some blogs

Recommendations Facebook Page + Causes Twitter Account LinkedIn Group Homecoming video, flickr & tag Sharing widgets Live tweeting at events Do nothing just because it’s always been done Communicate across all relevant channels Watch …

Facebook Page + Causes

Twitter Account

LinkedIn Group

Homecoming video, flickr & tag

Sharing widgets

Live tweeting at events

Do nothing just because it’s always been done

Communicate across all relevant channels

Watch …

Melissa Cheater, Web Communications Specialist [email_address] www.twitter.com/mmbc www.linkedin.com/in/melissacheater www.facebook.com/melissacheater www.melissacheater.com Thank you

Melissa Cheater, Web Communications Specialist [email_address]

www.twitter.com/mmbc

www.linkedin.com/in/melissacheater

www.facebook.com/melissacheater

www.melissacheater.com

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