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Social Media 101 For Local Businesses

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Information about Social Media 101 For Local Businesses
Social Media

Published on March 5, 2014

Author: jimmyk69

Source: slideshare.net

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Hang Out with Your Target Audience Online and Boost Your Business

WIKIPEDIA DEFINITION OF SOCIAL MEDIA Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content.“ Social media is media for social interaction as a super-set beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media has substantially changed the way organizations, communities, and individuals communicate

 Social Networking is the Fastest-Growing Form of Online Activity  There are Over 2.8 Billion Social Media Profiles (Approximately ½ of all Internet Users World-wide)  36% of Social Media Users Post Brand-Related Content

 84% of Smartphone Owners Use Them to Enhance Their Shopping Experience  One in Three Small Businesses are Now Using Social Media  41% of the Class of 2011 Used Social Media in Their Job Search

 Create and Manage Your Company’s Brand  Easily Stay on Top of What People Are Saying About You Online  You Appear Relevant and In-Step with Technology  Create a Personalized Experience for Your Prospects and Customers  Ability to Take Your Message Directly to Local Consumers

WIKIPEDIA DEFINITION OF SOCIAL MEDIA Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. As of January 2012, Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".

 Facebook Has Approximately 845 Million Monthly Active Users  Facebook Has Approximately 483 Million Daily Active Users on Average  More than 50% of our active users log on to Facebook in any given day  More than 7 million apps and websites are integrated with Facebook

 There Are Approximately 2.7 Billion Facebook Likes or Comments per Day  On Average, More than 250 Million Photos are Uploaded per Day  The Average Facebook User is Connected to 80 Community Pages, Groups and Events  The Average Facebook User has Approximately 130 Friends

A Fan Page on Facebook is a miniature landing page or micro-site that serves as a “home base” for your business or organization. It is different from a Facebook profile (which is designed for people). While your Facebook profile represents you as a person, your Fan Page represents your business or organization.

 Contains Your Business Contact Information  Website Address  Contact Phone Number  Location  Email Address  Designed to Collect Fans  Other Facebook Users Who Subscribe to Get Updates from Your Fan Page

 Build a Following and Engage with Customers  Post Blog Articles, Events, Photos About Your Business  Promote to Your Target Audience  Fan Pages Get Indexed by Google and can Drive Traffic to Your Company’s Website

 Great Way Stay on Top of What People are Saying About Your Business Online  Easily Build Trust and Credibility with Your Target Audiences on a Personal Level  Move People Through Your Marketing Funnel More Smoothly  Offer Your Product or Service to the World

WIKIPEDIA DEFINITION OF TWITTER Twitter is an online social networking service and micro blogging service that enables its users to send and read text-based posts of up to 140 characters, known as "tweets". It was created in March 2006 by Jack Dorsey and launched that July. The service rapidly gained worldwide popularity, with over 300 million users as of 2011, generating over 300 million tweets and handling over 1.6 billion search queries per day. It has been described as "the SMS of the Internet."

 75% of Companies Now use Twitter as a Marketing Channel  There are Over 465 Million Twitter Accounts  On a Busy Day, Twitter Sees about 175 Million Tweets  Approximately 50% of Active Users Log in Daily  An Additional 26 Million Users Expected by the End of 2012

     Ability to Send and Read Other Users’ Updates (Tweets) Twitter Messages are Limited to 140 Characters Can Send and Receive Updates via the Twitter Website, Text Messages, or Emails Can Restrict Message Delivery to Your Circle Can Import Friends from other Networks

 Customer Service  Generate New Leads  Perform Market Research  Build an Email Marketing List  Reputation Management  Run Special Deals and Promotions  Integrate with Facebook and Other Web Properties  Promote Your Blog Posts  Provide Links to Valuable Free Information

 Can Geo-Target Your Account  Can Build Relationships with Prospects  Find and Interact with Local Tweeters  Reduced Marketing Expense  Search Engine Optimization and Visibility  Monitor and Understand Industry Trends  Ability to “Follow” and “Be Followed”  Remind Prospects and Customers that You Exist

Wikipedia Definition of Google Plus Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a social networking and identity service operated by Google Inc. The service was launched on June 28, 2011, in an invitation-only "field testing" phase. Early invites were soon suspended due to an "insane demand" for new accounts. On September 20, 2011, Google+ was opened to everyone 18 years of age or older without the need for an invitation.

Google+ has More than 90 Million Users as of January 2012 Google+ was the fastest social network to reach 10 million users in only 16 days (Twitter took 780 days and Facebook 852 days)

• +1 Feature – allows you to instantly get new people in your circle from your blog or webpage • Circles – allow users to organize contacts into groups for sharing across various Google services • Hangouts – used to facilitate group video chat • Messenger – allows instant messaging within circles and is available to Android, iPhone, and SMS Devices

• Sparks – is a front-end Google Search that enables users to identify topics they may want to share with others. • Google + Pages – allows organizations to setup profiles (pages) for posting and interaction (similar to Facebook Fan Pages)

 It is cleaner and more user-friendly than other networks  Google Plus is not as easy to spam  It is a powerful tool for social collaboration and lead generation due to the high level of interaction  It seems to combine the best of Twitter and Facebook

Tweak your email notification options Change your profile's field-sharing settings Disable re-sharing Use the Your Circles option while sharing Start some Sparks Add some basic formatting

LinkedIn is a business-related social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of 3 November 2011, LinkedIn reports more than 135 million registered users in more than 200 countries and territories. One purpose of the site is to allow registered users to maintain a list of contact details of people with whom they have some level of relationship, called Connections. The feature LinkedIn Answers, similar to Yahoo! Answers allows users to ask questions for the community to answer. This feature is free and the main difference from the latter is that questions are potentially more business-oriented, and the identity of the people asking and answering questions is known.

 LinkedIn’s members have reached 119 million  The standard user of LinkedIn is male (58.5%) and aged between 25 and 54 years (70%)  North America and Europe represent 68% of users

 LinkedIn Users Have a Lot of Disposable Income: the average LinkedIn user earns roughly $94k per year  Consists of mostly executives, business owners, decision-makers, and high level thinkers  LinkedIn groups are the best places to connect with like-minded professionals, colleagues and prospects.

 See Who’s Talking About What Locally  Connect with People Who May be Looking for Your Product or Services  Find Key Local Networkers  Release Updates for Your Local Marketplace

 Don’t Promote with Every Piece of Content You Post – Remember, It’s “social” Give Your Audience Valuable, Useful Info Don’t Ignore What’s Going On… Monitor Your Profiles and Online Reputation Get Feedback from Your Customers and Improve Your Overall Brand

Thank You For Viewing Our Social Media Presentation If You Would Like More Information About How Social Media Can Help Revive Your Local Business, Contact Me Today. Your Name Your Business Name Your Phone Number Your Email Address Your Website Address

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