Social Media 101 For Credit Unions

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Information about Social Media 101 For Credit Unions
Social Media

Published on February 20, 2014

Author: CafeGiveSocial

Source: slideshare.net

Description

SEE THE FULL WEBINAR HERE >>

http://info.cafegive.com/social_media_101_credit_unions

Social media gives credit unions an unprecedented way to build an online community of members and to create new connections with members, partners and the community at large. Social media channels are being utilized effectively today in a variety of ways, and establishing the right channels for the right messages is the first step to beginning this journey.

This webinar is designed to give attendees a consolidated view of the options available in Facebook, LinkedIn, Twitter, and other channels to help focus the investment and set expectations on results. Topics will include best use of each channel, advertising opportunities available, budgetary and operational considerations and how to establish both strategy and measure of success.

Learn which channels can support your goals, and what steps you need to take now to establish your credit union brand as part of the thriving social media networks available to you.

Join Alan Jewett, Client Success Consultant at CafeGive Social for this 1-hour webinar as he
discusses:

>>Social Media networks overview - Facebook, Twitter, LinkedIn, Pinterest and other emerging channels

>>Identifying the right social media channels for your goals

>>Setting goals and metrics for success in social media marketing

>>The fundamentals of creating your corporate accounts

>>Budgeting for social media marketing, advertising and staffing for success

>>Real live examples of success stories and things to avoid

Alan Jewett- CafeGive Social February 18, 2014 2014 CafeGive Social Webinars

• Address top two questions we hear from clients around social media • Why Social Media is great tool for Credit Union marketers • Understand the strengths of Social Media tools • Framework for social media planning • Tips on getting started 2014 CafeGive Social Webinars

How do we get started on social media? How do we allocate resources & measure results? 2014 CafeGive Social Webinars

It’s about engagement 1. 2. 3. 4. SF BatKid Live view hashtags Face Time ad CO fire news coverage 2014 CafeGive Social Webinars

2004 One-way communication 2014 Interactive, reciprocal communication 2014 CafeGive Social Webinars

• Highly tangible connection with your brand • Highly responsive • Lead generation potential • A great customer insight tool – Listen to customers, learn what’s important 2014 CafeGive Social Webinars

2014 CafeGive Social Webinars

Define your goals Learn about members? Brand awareness? Drive traffic? Promote services? More new members? 2014 CafeGive Social Webinars Connect with members?

Step 2 Identify your audience 45-54 years 46%↑ since 2012. 18-30 years 7.5%↓ since 2011 Largest % users 25-34 years Reaches more 18-34 than any cable network 2nd largest US social media network behind Facebook Twitter video platform – similar demographics 70%+ women Average blog reader: 30-38 year old male 90% users under 35 2014 CafeGive Social Webinars

Choose your channels 2014 CafeGive Social Webinars

Brand across channels 2014 CafeGive Social Webinars

• Think across virtual and real world branding • Brand consistently, but appropriately for the tool • Keep it simple to be most effective 2014 CafeGive Social Webinars

Step 4 Measure it! Metrics: likes, shares, donations, votes, entries, visits, traffic, sign-ups 2014 CafeGive Social Webinars

Step 5 Keep it up! It takes time, commitment, & a plan to gain traction 70.1% of brand pages are inactive 2012 Recommend.ly study 2014 CafeGive Social Webinars

Social Media- A Great tool for Credit Union Marketers • Affordable • Ability to demonstrate community focus • Supports multi-way dialogue • Is a key reference point for 18-34 decision makers – Third party opinion – Transparency – CSR 2014 CafeGive Social Webinars

Social Media Activity Search Rankings 2014 CafeGive Social Webinars

2014 CafeGive Social Webinars

Types of social media • Social networks • Video communities • Image Sharing communities • Blogging platforms • Social bookmarking sites • Review & recommendation sites 2014 CafeGive Social Webinars What sites should Credit Unions be using?

The new “minimum” standard trifecta 2014 CafeGive Social Webinars

Social Media 24% Users are in U.S. 1.4Users billion 11% 2014 CafeGive Social Webinars Of the world’s population

• Community building and engagement • Celebrating company milestones • Promotions • Contests • Fundraising 2014 CafeGive Social Webinars

• News and press • One-on-one conversations • Multi-way conversations • Customer support 2014 CafeGive Social Webinars

Twitter examples of CRM & targeting from @Seamless & @Four Seasons LA 2014 CafeGive Social Webinars

• SEO • Q&A • Content delivery & promotion 2014 CafeGive Social Webinars

• Guides and how-to videos • General advertising • Viral marketing Verity Credit Union Videos posted on Facebook and Youtube generate 10X more views 2014 CafeGive Social Webinars

Take it to the next level with Vine Don’t Tax My CU Vine Page http://www.do nttaxmycreditu nion.org/vinelanding/ 2014 CafeGive Social Webinars

• Community building • Image-based • Very high engagement • Building buzz • Storytelling with pictures 2014 CafeGive Social Webinars

• Blogs are great way to tell your story • Start social or internal blog on your site • Guest posts are great way to gain traffic 2014 CafeGive Social Webinars

How do we get started on social media? How do we allocate resources & measure results? 2014 CafeGive Social Webinars

10% of the average digital marketing budget 19% of lead-generation budget in smaller firms 2014 CafeGive Social Webinars

19% Social Media 15% SEO 12% email 2014 CafeGive Social Webinars

Advertising 0% Content 40% SEO 0% Social Media 60% 2014 CafeGive Webinars 2014 CafeGive Social Webinars

Advertising 20% Content 20% SEO 20% Social Media 40% 2014 CafeGive Social Webinars

57% 13% each 2% “Other” 15% 2014 CafeGive Social Webinars

Develop a clear objective and strategy Compete where your budget will allow Use social media for more than one purpose Think Campaign Consider focus on your Credit Union’s Social Responsibility Consider applications vs building it yourself 2014 CafeGive Webinars 2014 CafeGive Social Webinars

Hashdoc Social Media Content Loop 2014 CafeGive Social Webinars

2014 CafeGive Social Webinars

Just starting out on social 2014 CafeGive Social Webinars

2014 CafeGive Social Webinars

• Build brand & cause awareness • Build audience • Build proficiency 2014 CafeGive Social Webinars

2014 CafeGive Social Webinars

• Deepen member connection • Celebrate cause partners & CSR • Drive traffic across all social sites 2014 CafeGive Social Webinars

• Start with the end in mind – Have an objective • Listen to your audience – Don’t preach • Test and learn – Find out what works for your brand 2014 CafeGive Social Webinars

Social Media Campaigns An application approach: Awareness : Donate : Engagement : 2014 CafeGive Social Webinars

2014 CafeGive Social Webinars

For more information contact: alan@cafegive.com 2014 CafeGive Social Webinars

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