Social Marketing Is The Practice Of Utilizing The

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Information about Social Marketing Is The Practice Of Utilizing The
Business & Mgmt

Published on July 28, 2009

Author: ankitsaxena



Social Marketing is the practice of utilizing the philosophy, tools, and practices of commercial marketing for health and/or social programs

Social Marketing Basics Must be client/consumer/audience centered-so need to know them in order to target Same as commercial marketing except goal is not revenue/profit Focus on enhancing perceived benefits & reducing perceived barriers. Actions will only occur if perceived benefits > perceived costs Manage the P’s Measure results

NGOs are typically value-based organizations which depend, in whole or in part, on donations and voluntary services Terminology NGOs are also known by following alternate names/terms: NPO: Not-For-Profit Organization CSO: Civil society Organization

unique characters of NGOs NGOs and NPOs have a formal organizational structure. NOGs and NPOs are non-government entities, NGOs and NPOs are categorized as non-profit distributing entities NGOs and NPOs are self-governed, and must have the capability to manage themselves internally

they work for the public good, supporting the interests of the general public

There are different NGOs which cover a defined territory or the state. They, thus, also cover a defined area of working such as: Advocate/CampaigningLife Skills developmentPromotion of Economic alternativesHIV/ADIS/ Health AwarenessCommunity OutreachLegal Aid/Crisis InterventionCommunity Mobilization and CollectivizationIntegrated Water Resource ManagementChild Labour abolitionRural Transformation through Self Help and Empowerment and Micro finance.


Life Skills development

Promotion of Economic alternatives

HIV/ADIS/ Health Awareness

Community Outreach

Legal Aid/Crisis Intervention

Community Mobilization and Collectivization

Integrated Water Resource Management

Child Labour abolition

Rural Transformation through Self Help and Empowerment and Micro finance.

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