Social Marketing Integration & Influence --Time-saving Secrets

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Information about Social Marketing Integration & Influence --Time-saving Secrets
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Published on March 4, 2014

Author: CatherineHeeg

Source: slideshare.net

Description

This is a short version of a workshop presented at NTA's Travel Exchange in 2014.

Social Marketing Integration & Influence—Time Saving Secrets

Uncover time-saving secrets to integrate your social and e-marketing practices. We’ll capitalize on the power of Facebook, Twitter, Pinterest, LinkedIn, YouTube, micro-video sites, Google+, blogging and e-mail in this intermediate session.

You’ll walk away with the how-to’s and the why’s.
• How to hone in on your key words and utilize them across multiple platforms
• Why and what to monitor and measure
• How to repurpose your unique creative content

Discover savvy strategy to take your social influence to the next level. A customized tourism industry social checklist is provided in this intermediate session.

~50 word synopsis
Pssst! Don’t miss this session if you’re looking for the how-to’s and why’s that make social marketing so powerful in our industry. You’ll explore strategies that will help you integrate your marketing efforts and customize your creative content to reach a wider audience. Intermediate marketers will impact their social buzz.

Social Marketing Integration & Influence – Time Saving Secrets NTA Travel Exchange 2014 Los Angeles Catherine Heeg Customized Management Solutions NOTE: This has been shortened for the on-line audience.

93% of marketers us social media for business Source: http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra Customized Management Solutions

Did you know? Customized Management Solutions

Today Key Words Repurpose and Save Customized Management Solutions Measure and Monitor

Fact or Fib? 65% of leisure travelers begin researching online before they have decided where or how to travel (Source: Ipsos MediaCT) Fact Fib Customized Management Solutions .

Key Word Tools • NEW! Google Keyword Planner – ad words Customized Management Solutions

Paid Search Organic Search Customized Management Solutions

Google AdWords Key Word Planner Customized Management Solutions

Where are ads seen? www.adwords.google.com/ Customized Management Solutions

Facebook ads Customized Management Solutions

YOUR Key Words • Write down your top 3 key words • Compare and contrast with your tablemates Customized Management Solutions

Repurpose Customized Management Solutions

Blog Facebook Audio Customized Management Solutions Video PowerPoint

Speak your Message FreeDigitalPhotos.net Customized Management Solutions

Video Customized Management Solutions

Power of Powerpoint Source: SlideShare option in LinkedIn PowerPoint Broadcast Slide Show Customized Management Solutions

SlideShare Customized Management Solutions

Photo Show Customized Management Solutions

Socially Speaking Customized Management Solutions

Your Future Use Customized Management Solutions

Repurpose Customized Management Solutions

Twitter Facebook Twitter LinkedIn Blog Facebook LinkedIn Group Pinterest Facebook Google + Customized Management Solutions

Vine Blog You-Tube Podcast Customized Management Solutions

Integrate Customized Management Solutions

Blog to Facebook Customized Management Solutions

Pinterest to Facebook Customized Management Solutions

Bonus Tactics Customized Management Solutions

Customized Management Solutions

NEW! Embed Facebook Posts into Blog Customized Management Solutions

Links: Complete the Circle • • • • • Customize links Twitter Pinterest - verify Blog Google + Customized Management Solutions

Customized Management Solutions

Measure & monitor 96% measure number of fans and followers, 89% measure traffic, 84% measure mentions, 55% track share of voice, and 51% track sentiment. (Source: Awareness, Inc.) Customized Management Solutions

Measure & monitor Reach Referral Engage Sentiment Customized Management Solutions Voice

Listen & Monitor Analytics 3rd Party Survey Customized Management Solutions

Page Insights Customized Management Solutions

CrowdBooster Customized Management Solutions

Tools of the Trade Customized Management Solutions

Poll Question Which Tools do you use? Survey Monkey Page Insights Customized Management Solutions

Measure Customized Management Solutions

Plan for the future… Customized Management Solutions

Get this here… Love this? Leave your card and I’ll send it to you! Customized Management Solutions

www.cmsspeaking.com Customized Management Solutions

Knowledge without Action is like no Knowledge at all. Unknown Catherine J. Heeg Customized Management Solutions Phone: 403 726 0171 Fax: 403 726 0371 Catherine.heeg@cmsspeaking.com cmsspeaking.com www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg Facebook.com/CustomizedManagementSolutions Pinterest.com/CatherineHeeg

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