Social longtail event

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Information about Social longtail event
Marketing

Published on February 22, 2014

Author: feffekaufmann

Source: slideshare.net

Description

How to make your event to a movement by embracing digital instead of letting your event become a shooting star that will fade away only moments after

social T h e longtail How you extend your event digitally by Feffe Kaufmann

Feffe Kaufmann

social T h e longtail

@kevinpearce

#hellotas Win an online Facebook course Feedback

W Agenda W W Sociala media today Longtail your event 3 reasons to digital

( Sociala media is just a tool!

Public Its the same dialogue, different medium Many platforms Quick

källa: svenskarna och internet 2013

7.1 billion inhabit the earth- 52% in cities 6.6 miljarder mobile contracts 2.5 miljarder have broadband

Automated decisions 2013 2010 Cut thru the noise 10% F 80% Build followers Tip from friends SEO & Ads Google Have a site Favorite sites 95 00 Get into communities 05 10 15

The Long Tail

F F F F

Fire cracker event A movement ?

Physical digital

Before W W W Interviews Establish a #hashtag Blogger outreach

During W W W Check ins & offers Film & pod ”Walls” for #hashtag

After W W W Spread content ”Meet ups” Build up for next event…

Win W W W Constant dialogue Exposure potential Social intranet

facebook.com/ theamazingsociety

@feffekaufmann www.feffekaufmann.se

THX for listening

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