Published on February 22, 2014
social T h e longtail How you extend your event digitally by Feﬀe Kaufmann
social T h e longtail
#hellotas Win an online Facebook course Feedback
W Agenda W W Sociala media today Longtail your event 3 reasons to digital
( Sociala media is just a tool!
Public Its the same dialogue, diﬀerent medium Many platforms Quick
källa: svenskarna och internet 2013
7.1 billion inhabit the earth- 52% in cities 6.6 miljarder mobile contracts 2.5 miljarder have broadband
Automated decisions 2013 2010 Cut thru the noise 10% F 80% Build followers Tip from friends SEO & Ads Google Have a site Favorite sites 95 00 Get into communities 05 10 15
The Long Tail
F F F F
Fire cracker event A movement ?
Before W W W Interviews Establish a #hashtag Blogger outreach
During W W W Check ins & oﬀers Film & pod ”Walls” for #hashtag
After W W W Spread content ”Meet ups” Build up for next event…
Win W W W Constant dialogue Exposure potential Social intranet
THX for listening
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