Social longtail event

50 %
50 %
Information about Social longtail event
Marketing

Published on February 22, 2014

Author: feffekaufmann

Source: slideshare.net

Description

How to make your event to a movement by embracing digital instead of letting your event become a shooting star that will fade away only moments after

social T h e longtail How you extend your event digitally by Feffe Kaufmann

Feffe Kaufmann

social T h e longtail

@kevinpearce

#hellotas Win an online Facebook course Feedback

W Agenda W W Sociala media today Longtail your event 3 reasons to digital

( Sociala media is just a tool!

Public Its the same dialogue, different medium Many platforms Quick

källa: svenskarna och internet 2013

7.1 billion inhabit the earth- 52% in cities 6.6 miljarder mobile contracts 2.5 miljarder have broadband

Automated decisions 2013 2010 Cut thru the noise 10% F 80% Build followers Tip from friends SEO & Ads Google Have a site Favorite sites 95 00 Get into communities 05 10 15

The Long Tail

F F F F

Fire cracker event A movement ?

Physical digital

Before W W W Interviews Establish a #hashtag Blogger outreach

During W W W Check ins & offers Film & pod ”Walls” for #hashtag

After W W W Spread content ”Meet ups” Build up for next event…

Win W W W Constant dialogue Exposure potential Social intranet

facebook.com/ theamazingsociety

@feffekaufmann www.feffekaufmann.se

THX for listening

Add a comment

Related presentations

Related pages

Long tail - Wikipedia, the free encyclopedia

The long tail is the name for a long ... The intentional spreading of marketing messages using preexisting social ... also known as tail event. Mass ...
Read more

Longtail - Online Marketing Lexikon

Die Longtail-Theorie des Journalisten Malcolm Gladwell besagt, ... Social. Social Ads; Social Commerce; ... Alle Events ansehen Event eintragen: ...
Read more

Social Sharing Overlay- On Click Event, ... | JW Player

Wrapping sharingPlugin code in a .on(“ready”) event work nicely. Thanks! I have 2 other question. Q1: The Social Sharing Button appears above the 'logo ...
Read more

The long tail of social networking. : Revenue models of ...

Benefiting from new Internet technologies and altered user behavior, social networking sites have become the poster child of a series of new web services ...
Read more

Why Twitter Advertising is Key to Your Event Promotion

So many people overlook the prospect of Twitter Advertising and the potential for boosting your existing social media promotion.
Read more

Pricing | JW Player

Video Solutions . JW Player’s online video platform solutions help you achieve your revenue, audience growth, and implementation goals. Video Hosting
Read more

The Most Powerful & Flexible Video Platform | JW Player

JW Player is the most powerful & flexible video platform powered by the fastest, most-used HTML5 online video player.
Read more

The Long Tail of Social Media - The Social Media Monthly

The Long Tail of Social Media By Brenda Christensen You may ... Did this social campaign create ... what events occurred just prior to this revenue event?
Read more