Social Karma: What Goes Around, Comes Around

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Information about Social Karma: What Goes Around, Comes Around

Published on March 10, 2014

Author: CrysCrosby

Source: slideshare.net

what goes around, comes around Social Karma

Crystal Naomi Crosby

The observation, made in 1965 by Intel co-founder Gordon Moore, that each new memory integrated circuit contained roughly twice as much capacity as its predecessor, and each chip was released within 18-24 months of the previous chip. If this trend continued, he reasoned, computing power would rise exponentially with time. Moore's Law /môrz law/

Why all the urgency? Shift happens. 69% 63% 56% 53% 53% 51% 49% 49% 47% 38% 38% 38% 38% 38% 33% 33% 32% 31% 25% 17%

Who’s using?

Who’s joining?

Social players

B-Co Communications – succeeding by answering (Twitter) http://www.business2community.com/social- media/twitter-for-b2b-marketing-case-studies- four-ways-how-tweets-lead-to-business- 024520 WSJ article “Chasing friends, banks go social” http://online.wsj.com/article/SB10001424052 970204618704576645382340454052.html?mo d=ITP_moneyandinvesting_2 Bank Transfer Day catalyst started on Facebook by a 20ish college student Meet twitter…Case Study I listened… I answered… I engaged… I tweeted…

Meet Molly Katchpole… She’s 22 years old And a recent college graduate • Molly rallied against the Bank of America debit card fee on Change.org • 60 = 306,000 days virtual signatures • November 1, Bank of America changed their minds amid flurry of “feedback Case Study

Epic fails

Case Study Meet Accenture…

Case Study Meet Google’s management … NO POSTS EVER MINIMAL USE NO ACCOUNT ACTIVE

connections

Is anything really changing? SHIFT HAPPENS

A path for us

Social Karma Virtual face-to-face communication Humanizing interactions Share your expertise Be Human

Know what appears on your profile Know who you’re connected with Share as you would in person Be Aware

Be Active 100% LinkedIn profile Link to organization correctly Join groups Develop a routine Share! Build relationship capital Be Active

We are… building relationships developing trust Social media is… one channel a tool

One more thing...

Nothing will replace the face-to-face building of relationships

what goes around, comes around Social Karma

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