Published on March 12, 2014
2014 All rights reserved Mar 4th ‘14 CMRS Digital Solutions Limited reserves all rights on all the information contained in this document Welcome to Hong Kong
2014 All rights reserved What’re we baking today ? 2
2014 All rights reserved Happy birthday Pan Cake ! 3
2014 All rights reserved A digital and social media communica0ons consultant since 2008 Enabling brand communica/on excellence in digital space From guiding principles, insights to user engagement 4
2014 All rights reserved Our achievement “Social Media Agency of The Year” (May 2013 & Nominated Finalist in 2014) 5
2014 All rights reserved 6 Insight – Start from where ?
2014 All rights reserved Insight – Five Principles in Y14 7
2014 All rights reserved #1 Web + Mobile : Not Device Dependent 8
2014 All rights reserved #2 Always-On#2 Always-On 9
2014 All rights reserved #2 Always-On#3 Width & Depth 10
2014 All rights reserved 11 #2 Always-On#4 KPIs : Varied by Disciplines Social Media Product/ Service Promotion Customer Service Human Resources Public Relations Branding
2014 All rights reserved 12 #2 Always-On#5 Co-relation with other media “You Who Came From the Stars”
2014 All rights reserved • Email • SMS • Other messaging channels • Forum • Blog • News (web, mobile & social media) • Web site • Mobile app/ site • Interactive kiosk • facebook fan page • facebook App • Other social media sites Engagement Branding Customer Relation Word-Of- Mouth Corp Customer Digital Touch Points User generated content Produced content 13
2014 All rights reserved Social media in 2014 2012-13 2014 Growth Engagement & monetization Social for social sake Social for business sake Sporadic social Integrated across channels Follow email & direct marketing Learn from email & direct marketing Mobile…it’s coming Mobile...it’s here Customer Service ? Social + CRM Listen Insight 14
CMRS business contact Mark Chan Ralph Szeto Managing Partner Managing Partner +852 2806 1909 +852 2806 1998 email@example.com firstname.lastname@example.org www.cmrs.com.hk
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