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Social Insights 2014 Hong Kong: Kenneth Kwok, Beehive Strategy

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Information about Social Insights 2014 Hong Kong: Kenneth Kwok, Beehive Strategy
Marketing

Published on March 12, 2014

Author: socialbakers

Source: slideshare.net

Description

Kenneth Kwok has over 15 years of digital experience started his career as a web designer then developed himself into digital strategist. He spends most of his career with IBM managing ibm.com as well as consulting services that leverage his strong blend of design, development and management skills for IBM’s clients globally.

In 2010, he founded Beehive Strategy to provide data analytics consultation service as well as digital strategy service in the Asia Pacific region. Kenneth leverage his global experience with data analytics to maximise the return on investment for many companies. He also is the founder of Hong Kong Web Analytics Wednesday and Founding Chairman of Hong Kong Digital Analytics Association focusing the growth and education within the data analytics industry.Digital Analytics Association also appointed him as their representative in Hong Kong in 2010.

Kenneth also hold a Master Degree in Management focus in Marketing with Macquarie University in Sydney Australia.
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WHY ADVERTISE? Promote your FACEBOOK content using Analytics Kenneth Kwok Managing Director

WHY ADVERTISE?WHY ADVERTISE? awareness Interactions Discussion

WHY ADVERTISE?WHY ADVERTISE? Engagement

WHY ADVERTISE?WHY ADVERTISE? Conversion

WHY ADVERTISE?What Data tell us? Organic REACH Less than 5%

WHY ADVERTISE?What Data tell us? Number of Fans - 53,000

WHY ADVERTISE?What Data tell us? Engagement Less than 0.5%

WHY ADVERTISE?What Data Tell Us?

WHY ADVERTISE?What Data Tell Us? What time of the day?

WHY ADVERTISE?What Data Tell Us?

WHY ADVERTISE?What Data Tell Us? What type of content?

WHY ADVERTISE?Case study

WHY ADVERTISE?Case study 7:00pm - Over 5% Reach

WHY ADVERTISE?Case study Boost for 2 DAYs

WHY ADVERTISE?Case study 1.9x Reach 1.6x Reachvs

WHY ADVERTISE?Case study 113 Likes 206 likesvs

WHY ADVERTISE?Case study Awareness engagementvs

WHY ADVERTISE?Next STEP? monitor optimse analyse

WHY ADVERTISE?TIPS TEST & OPTIMISE

WHY ADVERTISE?TIPS TEST & OPTIMISE

WHY ADVERTISE?TIPS MONITOR PERFORMANCE

WHY ADVERTISE?TIPS BE VERY SPECIFIC

WHY ADVERTISE? Thank you @beehivestrategy

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