Published on February 19, 2014
Social government Social Business 19 February 2014 Craig Thomler Gov 2.0 Advocate Managing Director Delib Australia
Who am I? Hi, I’m Craig and I’m NOT from the government…
How people think of government…
But there’s a little more going on…
While no-one was looking, Aussie governments went social…
Very, very social… Over 1,200 online consultations in last four years Over 920 agencyTwitter accounts Over 120 agency blogs Over 250 Facebook pages Over 300 agency mobile apps Over 200 agency YouTube channels At least 15 open data competitions At least 7 open data sites Source: eGovAU blog
And growing more social… Source: eGovAU blog
(and you can now watch what gov is doing) View top fifty government tweets daily at: oztweets.measuredvoice.com
Australian Government versus ASX 200 Use at least one social media channel 90% 82% Australian Government agencies 78% ASX 200 companies Sources: BRR Services Social Media Report, eGovAU blog Federal politicians
What is government using social media for? Use by Australian Government agency Share For stakeholder engagement or collaboration 54.24% Operating an information campaign 42.37% Responding to customer enquiries/comments/complaints 42.37% For engaging with journalists and media outlets 40.68% For engagement or collaboration with other government agencies 40.68% Monitoring citizen, stakeholder and/or lobbyist views and activities 28.81% For a public consultation process 27.12% For a stakeholder or other restricted access consultation 22.03% Other type of activity (i.e. recruitment, crowdsourcing, staff) 18.64% For policy or services co-design 11.86% Source: eGovAU blog
What can business learn from government? • Monitor conversations • Go mobile – when appropriate • Offer opportunities to influence • Frame conversations carefully • Train your staff to manage potential issues • Encourage community innovation • Involve communities in creation • Play!
Go mobile – when appropriate
Offer opportunities to influence
Frame conversations carefully
Train your staff to manage potential issues
Encourage community innovation
Involve communities in creation
And, quickly what not to do…. • Be a SHOUTER • Be inauthentic • Be impersonal • Be absent (unless it suits your business)
Thanks Craig Thomler firstname.lastname@example.org @CraigThomler http://eGovAU.blogspot.com www.delib.net/australia/ @Delibaunz
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