Published on September 22, 2014
“The goal for the Social Good Summit Meetups is to bring together a global community focused on social good in order to hear the voices and ideas of people around the world. We want to tackle the challenging questions, exchange information and rally behind a common hashtag, #2030NOW”
Event Hashtag: #2030Now Twitter account: @socialgood This presentation: http://bit.ly/tmlsgs2014 Livestream: new.livestream.com/mashable Download App: topi.com/get & enter code 2030now
• Civil Society Organizations in Lebanon are not taking advantage of the full capabilities of Social Media. • Having Social Media channels and being active on them is not enough to get their message heard, to grab the attention of the media, to get politicians to support them, to collaborate with other CSOs, and to grow their user base.
• As of the first week of December 2013, Facebook has decreased the organic reach This means that less and less people see the Social Media posts of the CSOs. • CSOs have yet to change their old Social Media behaviors to react to the changing dynamic of the medium they are in. • Reach is one of many critical indicators that need to be regularly addressed and closely monitored by CSOs if they are to be heard
Interact with other CSOs on a daily basis. All CSOs can benefit from access to different online communities interested in other CSOs Practical Tips: • Retweet/Share content from other CSOs giving them exposure within your online community. Your community will trust you more & other CSOs (with time) will reciprocate
CSO Founders & Management need to build and be more active on their personal Social Media profiles. People engage more with people than brands. Practical Tips: • Brand your background/cover images with your personal interests and with your CSO • Be active everyday and interact with others • Share content related to the Social Change that your CSO is advocating
CSO Founders & Management to interact regularly via Social Media with founders & management of other CSOs. Practical Tips: • Retweet/Share content of other CSO founders, especially content with calls to action • Use their event hashtags to help them spread the word and to raise awareness about your CSO to their online community
Organic reach via Social Media continues to decline meaning less people see what you post. You need Social Media ads to boost visibility. Practical Tips: • Factor ad budget in every grant application • Have a daily budget to boost visibility of your Social Media content. • Target your ads to your existing email database (FB/TW) • Use Lookalike Audiences to reach new people
On Sep 18, 2014 Facebook announced that it will place posts about trending topics and posts with fresh engagement higher in News Feed Practical Tips: • When (remotely) relevant to your objectives, share/create content related to trends • General Interest topics can also be used. The more relevant the CSO is to the online audience, the higher the engagement • Research “Real Time Marketing” for examples
Social Media users are more charitable than you might think Time & Attention: 43% of users state that they have given 10+ hours to a charitable cause in past year Money: More than 70% surveyed said they've donated $100 or more during the past year Source: http://mashable.com/2014/09/18/social-media-charity/?utm_cid=mash-com-Tw-socgood-link
TML is working with the Middle East Partnership Initiative (MEPI) on Social Media Strategy customized for the needs of CSOs and will be publishing recommendations and hands-on material of great benefit to CSOs regionally in the Arab World and globally. Refer to http://slideshare.net/thinkmedialabs
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