Published on March 19, 2009
Social games anytime, anywhere Sebastien de Halleux COO & Co-Founder
Playfish is a social games company We make games that let friends play together on social networks Winner : 2008 Zeebys Best Social Game Award Winner : Open Web Award Winner 2008 Winner : 2008 GSP East, Appnite Award 2
25+ million monthly active users in 12 months monthly active users (million) Large community • 60 million registered users • 25+ million monthly active users • 4.5+ million daily active users Large market share • 5 of top 10 games on Facebook 3
iPhone games are hot 4
iPhone is the latest of a long line of media devices 5
iPhone: 3 devices into one media phone internet 6
iPhones are all connected 7
iPhone is a device to access your social graph 8
Social graphs now have APIs 9
Designing games as objects of social interaction 10
Social experiences have always been more fun 11
thansolitary experiences 12
People spend $50bn on video games today Why?
Games are good at generating emotions Wonder Joy Fear Achievement Frustration Greed Suspense Horror
Friendship Love Pride But what about social emotions? Envy Anger
Who Has The Biggest Brain? on the iPhone and iPod touch 16
Success formula is changing αt*βt* γ(t) Q*P virality * engagement * monetization revenue time time 17
This is only the beginning… Access units sold 23m PS3 29m Xbox360 45mWii Utility 30m iPhone Monthly Active Users and iPod touch 100m DS 150m Myspace 180m console 175m Facebook including PS1/2 gen 1.3B webPC 500m SocNet 3B mobile Sources: DFC Intelligences, Bloomberg, company web sites
iPhone an amazing media and connected device 19
Social networks the next generation game platform 20
Mission Change how the world plays games 21
Thank you! Sebastien de Halleux COO & Co-Founder email@example.com San Francisco London Tromsø Beijing
10 SOCIAL GAMES TO PLAY ANYWHERE: Anywhere, anytime, requiring absolutely no materials. (English Edition) eBook: JOSH RENNY: Amazon.de: Kindle-Shop
Buy The Young and the Digital: What the Migration to Social Network Sites, Games, and Anytime, Anywhere Media Means for Our Future on Amazon.com FREE ...
Sibblingz will announce tomorrow that it will enable game developers to create social games that can be played anytime, anywhere, on a number of ...
One out of every ten smartphone users in Korea is an AniPang fanatic. This social game was an immediate hit with the Korean public when it was launched ...
Games, and Anytime, Anywhere Media Means for Our Future (2009) Elia Powers ... What the Migration to Social-Network Sites, Games, and Anytime, Anywhere Media
The Royal Australian Air Force offers exciting job roles: from Airfield Defence Guards, Electricians, ... Air Combat Officers & Pilots. Anytime. Anywhere.
Find helpful customer reviews and review ratings for The Young and the Digital: What the Migration to Social Network Sites, Games, and Anytime, Anywhere ...
The Young and the Digital: What the Migration to Social-Network Sites, Games, and Anytime, Anywhere Media Means for Our Future – By S. Craig Watkins
Playster is a revolutionary cross-platform entertainment service which brings together games, movies, music, books and apps into one convenient package.