Published on February 26, 2014
Social CVs: Social Media and job search @georgiawebgurl SLIDES AT SLIDESHARE.NET/ROBINFAY http://mkhmarketing.wordpress.com/
Social CVs: Social Media & the Job Search We’ll cover: Social media How Social Media relates to the job search Why it is important Branding basics for job searching & social media Privacy in a social world Google is your resume Robin Fay, robinfay.net
Social CVs: Social Media & the Job Search What is social media? Social media (also social networking) is a term used to describes websites where users connect and share with each other. Users generally create an account through which they communicate with a network, sharing photos, video, stories, documents and links to other websites. We can use social media to tell the story of our skills.
Social CVs: Social Media & the Job Search Establish reputation, credibility and expertise Shape your presence - highlight your skills and experience Outweigh negative or less relevant material on the internet Recruiting Professional networking Opportunities Google is your resume"
Robin Fay, robinfay.net
Social CVs: Social Media & the Job Search A few stats… Two-thirds of online adults (66%) use social media platforms such as Facebook, Twitter, MySpace or LinkedIn. This means your employers, your colleagues, and future employers. Among internet users, social networking sites are most popular with women, young adults under age 30, and parents. Young adult women ages 18-29 are the power users of social networking; fully 89% of those who are online use the sites overall and 69% do so on an average day. But…. Robin Fay, robinfay.net
Social CVs: Social Media & the Job Search Robin Fay, robinfay.net Most notably is the rise in age of Facebook users: It’s no secret that Facebook, which started as a networking playground for college kids, is graying, and that the percentage of active members who are over 25 years old and out of school has risen to some 40 percent of the overall population of about 45 million. (New York Times) And the average age has risen to 38. (Pew Institute)
Social CVs: Social Media & the Job Search So, why is this important? Our colleagues, friends, employers, employees, patrons, customers (if a business) and families are likely using social media. Social media can be a way to develop a professional presence without learning how to code a website. A communication tool with few barriers. Some have said social media will be the next digital divide – you are either there or you are not. It’s not about being hip or “with-it”, it’s about having the necessary skills for this information age.
Social CVs: Social Media & the Job Search Keep an eye on your online presence - Google yourself or set up a Google alert If you ever feel threatened or bullied, report the person. What about negative content? Reputation management companies work to push the negative far down in Google. You can do this yourself. How? Robin Fay, robinfay.net
Social CVs: Social Media & the Job Search Be PROFESSIONALLY active in social media Use your name and email consistently – even your avatoar or profile photo! Publish your content online Contribute to blogs and other sites where you can. Comments count! Tag yourself in everything you post (when possible). If you see something about yourself that is wrong, ask for it to be removed. You can pursue it further if needed. Robin Fay, robinfay.net
Social CVs: Social Media & the Job Search Twitter & Facebook • is good for finding communities and professional networking • following trending topics and realtime news • Personal PR • Sharing information • Following or participating in conferences and workshops • Getting answers to questions • Finding job postings • Can be customized and is searchable • Potential for “viral”
Social CVs: Social Media & the Job Search A few uses of facebook • • • • • • • • • • • • • • • • PR (Groups, Fan pages) Share links Blog Discussion groups Email / IM Read blogs Get news Network /recruit/ headhunt Mentor/mentee Job postings Learn Genealogy Organize events Create a digital identity Share photos/video (image gallery) Gaming
Social CVs: Social Media & the Job Search Professional CV sites: LinkedIn; Academia.edu; Google sites Career/resume sites: Monster.com, Career.com; re.vu Storage/Document: Institutional repositories; personal webspace and blogs; Dropbox; Google Drive (public); slideshare (presentations) Credentialing/Badges: http://www.slideshare.net/robinfay/personal-learningnetworks2 Reputation management: claimID; klout; peerindex Virtual business cards: about.me; flavors.me;vizify What about facebook and Google+? Mix of professional and personal - consider carefully! Robin Fay, robinfay.net
Social CVs: Social Media & the Job Search About.me example SLIDES AT SLIDESHARE.NET/ROBINFAY
Social CVs: Social Media & the Job Search LinkedIn More of a resume/CV site but expanding You control how much info is displayed Can pull in feeds, subscribe to list Email contacts/network Import/suggest from email or networks ; very useful for networking and recruiting – everyone should have a linkedin
Social CVs: Social Media & the Job Search LinkedIn is good for Professional networking/ professional work Finding colleagues and professional peers Finding or starting professional discussion groups Job recruitment/consulting work Building a professional presence Job seekers, mentors/mentees, etc. Robin Fay, robinfay.net
Social CVs: Social Media & the Job Search Robin Fay, robinfay.net
Social CVs: Social Media & the Job Search Items to Consider in a Social CV Items to consider for inclusion: • A resume or CV • Contact info - email address • Brief professional bio - who you are, what your skills are • Publications: presentations, papers, reviews and etc. • Project links or examples of work • Reviews of your work - if posted online link to the reviews; if not online, summarize reviews without names (LinkedIn encourages recommendations) • Professional achievement such as degrees earned, recognitions, and awards
Social CVs: Social Media & the Job Search What to leave out? Consider what you post online - do you want to post your home address online? Use a brief resume - if you want to add a full resume a PDF is fine. Don't include a cover letter online unless actually applying for a job...
Social CVs: Social Media & the Job Search Why bother? Not having a professional digital presence is viewed negatively: it implies that you are not up to date on technology or uninterested in technology. It can even be misinterpreted as you haven't "done" anything professionally. Update your information when you change jobs, skills, etc.
Social CVs: Social Media & the Job Search Evaluate your presence (What's your ROI?) • Use google alerts (google.com/alerts) and google yourself • IFTTT – a great tool to schedule and crosspost - all sorts of things • Keep an eye on reputation management tools like pbgrader and klout • Make it easy for users to share content across your sites • Remember your branding • Privacy
Social CVs: Social Media & the Job Search Tips for professional networking Develop your community: • Search for colleagues you already know and respect. • Search their friend/follow lists to see who they follow. • If using twitter, watch the #FF or #followfriday • If using a service with groups (such as linkedIN) join groups that fit your professional development needs. • Always include a personal message when sending a friend/follow/network request. • Discuss, communicate & participate. • Use tools to help manage your time.
Social CVs: Social Media & the Job Search Speaking of tools Focus on automation • Automatically send blog posts directly to a twitter account> twitterfeed.com • Selectively send twitter to post as facebook status: selectivetweets app in fb ; then add #fb to the end of a tweet • Automatically send blog posts to facebook> Use networkedblogs app in facebook (need to setup account at networkedblogs, too) • IFTTT.com – all sorts of things – create recipes Robin Fay, robinfay.net
Social CVs: Social Media & the Job Search Speaking of tools Focus on batch processing Batch work: • Schedule tweets & other posts ahead of time (futuretweets.com, hootsuite.com) • Schedule blog posts – use the post date to schedule posts ahead of time • Use picasa or flickr to batch process images Robin Fay, robinfay.net
http://www.flick r.com/photos/de llphotos/ CC-SA
Social CVs: Social Media & the Job Search @georgiawebgurl Be a social media Robin Fay, robinfay.net
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