Published on March 4, 2014
Social Change Communication Design LimeRed Studio
agenda • • • • • • • • Introductions What is Social Change Communication Design? Communication Theory & Design Perceptions & Brand Identity Assumptions & Story-based Strategy and Analysis Environment, Context and User Experience State of being & Design Technology and Channels
Introduction Who’s in the room?
What are some elements of your current communications?
Communication Design It is not just communication strategy and it’s not just visual communication. Communication Design is a systems based approach to analyzing, creating and distributing information with purpose. Communication design is intentional and seeks to align all the elements of our communication system so that we build and strengthen relationships, listen and influence our audiences, move them to action and change the world. It encompasses multiple disciplines including visual, interactive, semantic and marketing communication by incorporating them into an overall process to accomplish human needs.
Social Change and Innovation Communication Design also provides the opportunity for organizations to analyze and understand issues and challenges to development and growth, and approach them through design methodology to create innovative solutions for change.
Traditional Communication Theory
Traditional Communication Theory We send and receive messages that can be disrupted by noise
Traditional Communication Theory But what is noise?
Noise Influencers 1. Semantic > Perceptions > Signs & Symbols 2. Psychological > Assumptions > Stories and Social Narratives 3. Physical > Environment & Context > User Experience 4. Physiological > State of Being > Psychographics & Brand 5. Technological > Access to Channels > Technographics & Platforms
Noise Influencers 1. Semantic > Perceptions > Signs & Symbols 2. Psychological > Assumptions > Stories and Social Narratives 3. Physical > Environment & Context > User Experience 4. Physiological > State of Being > Psychographics & Brand 5. Technological > Access to Channels > Technographics & Platforms Communication Design addresses these influences to reduce noise
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Approach in Course 1. Day One • Branding & Identity • Story-based Strategy & Analysis • Messaging 2. Day Two • Audience Mapping • Design Direction 3. Day Three • Interrelationship of Communication Channels
What will this do? 1. Identify systems 2. Improve the encoding and design of messages 3. Reduce noise and increase relevancy and meaning for audiences 4. Establish a unique Identity 5. Set innovation for growth
Register for our Three Day Course Thursdays, April 10, 17 & 24 http://www.limeredstudio.com/what-we-do/full-day-training/
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