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Social capital & media landscape -Social Media for Journalists tienhoang

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Information about Social capital & media landscape -Social Media for Journalists tienhoang
Social Media

Published on March 9, 2014

Author: viettiensoft

Source: slideshare.net

Description

• What is Social Capital?
• History of Social Media
• The Big Ideas

viettiensoft@gmail.com -0912 248 380
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Week 1: Social Capital & the Media Landscape Ryan Thornburg University of North Carolina @rtburg

What You Will Learn This Week • What is social media? • Brief history of social media & audience engagement • Who uses social media for news, and how? • Key components of social journalism • Examples of professional social journalism

In This Lecture… • What is Social Capital? • History of Social Media • The Big Ideas

What is Social Capital? • Personal connections that help people act more effectively

What is Social Capital? bigger is not BETTER

What Creates Social Capital? • Political Knowledge • Trust • Civic Engagement (voting, group membership) • I have information that I trust. I know how to use it and I have the social network needed to activate it.

Social Networks Build Social Capital

What is a Social Network?

What is a Social Network? • Web-based service that allows individuals to – Construct a public or semi-public profile – Choose and display a list of other users with whom they’re connected (either one way or mutual) – View and traverse the connections made by others within the system » danah boyd and Nicole B. Ellison

Next Up: History & ‘Big Ideas’

Pace of Change Increasing 1700 1700s – Pamphleteers 1800 1900 2000 1900s – Penny press – “community correspondents”

Pace of Change Increasing 1700 1800 1900 2000 1945 – Barry Gray put his radio mic up to the phone receiver. (Also George Roy Clough in Texas) 1945 – As We May Think: “here is a new profession of trail blazers, those who find delight in the task of establishing useful trails through the enormous mass of the common record” 1960 – launch of first all-talk radio stations in LA and St. Louis. 1968 – BBC Radio Nottingham

Pace of Change Increasing 1700 1969 – ARPANET – peer-to-peer 1800 1900 2000 1980s -- CompuServe, FidoNet and BBs 1986 – Email Listserv 1990/1991 – hypertext, the WWW and HTML 1997-2000 – SixDegrees.com – first social network platform, create profiles, list friends and surf others’ lists

Pace of Change Increasing 1700 1800 1900 2000 1997-2000 – SixDegrees.com 1999- Napster ; LiveJournal; Blogger/PyraLabs; BlackBerry; cross-network SMS 2002-2004 Friendster 2002 – TinyURL 2003- LinkedIn 2003-2008 - MySpace; 2003/2004 – Orkut, Hi5, Flickr, Facebook, Dodgeball 2005- YouTube, Bebo, Ning 2006- Facebook (all); Twitter 2007 – iPhone; Tumblr 2008 – TweetDeck, HootSuite 2009 - SocialFlow 2010 – Instagram; Pinterest 2012 – Vine

The Big Ideas 1. Your audience knows more than you. 2. Conversation, Not a Lecture 3. Process, Not a Product 4. Your most loyal readers are your best distributors and best sources 5. The Strength of Weak Ties

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