Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

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Marketing

Published on February 18, 2014

Author: markmccrindle

Source: slideshare.net

Description

o The 21st century consumer; The times are changing faster than ever – technologically, demographically, socially, and economically. We need to understand what influences the 21st Century Consumer. What is the real value of Social Media? What are the trends? What are the consumption patterns? What are the generational differences? What are the emerging segment opportunities?

Mark McCrindle #Socialbiz2014 18 February 2014

POST

POST

TWEETS

TWEETS

TABLETS

TABLETS

CLOUD

CLOUD

SHARE

SHARE

SOCIAL BUSINESS

SOCIAL BUSINESS

SOCIAL TRANSACTORS

SOCIAL TRANSACTORS SOCIAL INTEGRATORS

SOCIAL INTEGRATORS SOCIAL TRANSACTORS SMS WWW E-mail

SOCIAL INTEGRATORS SOCIAL TRANSACTORS SMS WWW E-mail

3. TEMPLE RUN 2

2. YOUTUBE

1. CANDY CRUSH SAGA

Expertise in "community management" and "social engagement" is becoming as important on the senior manager's resume as financial skills and market analysis.

MONO-SEGMENTATION

MULTI-SEGMENTATION

MICRO-SEGMENTATION DEMOGRAPHIC PSYCHOGRAPHIC SOCIOECONOMIC GEOGRAPHIC

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