SoCalVisitorOutlookf or2007 final

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Information about SoCalVisitorOutlookf or2007 final
Education

Published on March 28, 2008

Author: Sabatini

Source: authorstream.com

Slide1:  Perspectives on Major Markets Southern California Visitor Industry Outlook Conference - 2006 Tiffany Urness Research Manager, California Tourism October 12, 2006 California Tourism 2005:  California Tourism 2005 In-State: 279.8 M 80% Out-of-state: 55.5 M 16% Int’l: 14.4 M 4% Source: D. K. Shifflet & Associates Ltd. DIRECTIONS®DESTINATION PERFORMANCE/MonitorSM CIC Research; California Tourism Research Slide3:  2005 = Banner year for California tourism. 2005 in Review:  2005 in Review US CA Total domestic travel + 4.1% + 6.7% Domestic leisure + 3.2% + 7.1% Domestic business + 6.8% + 5.6% Source: D. K. Shifflet & Associates Ltd. DIRECTIONS®DESTINATION PERFORMANCE/MonitorSM 2005 in Review:  2005 in Review US CA Overseas visitors +6.9% + 14.3% Hotel occupancy rates + 2.9% + 3.8% RevPAR + 8.4% + 10.1% Domestic air travelers + 4.1% + 2.6% Source: CIC Research Inc., Smith Travel Research; Bureau of Transportation Statistics California Domestic Market Share (% US Person-Stays):  California Domestic Market Share (% US Person-Stays) Source: D. K. Shifflet & Associates Ltd. DIRECTIONS®DESTINATION PERFORMANCE/MonitorSM CA Domestic Volume by Segment (Millions of Person-Stays):  CA Domestic Volume by Segment (Millions of Person-Stays) Non-Resident Business Non-Resident Leisure Resident Business Resident Leisure Source: D. K. Shifflet & Associates Ltd. DIRECTIONS®DESTINATION PERFORMANCE/MonitorSM CA Resident Leisure Volume (Millions of Person-Stays):  CA Resident Leisure Volume (Millions of Person-Stays) Source: D. K. Shifflet & Associates Ltd. DIRECTIONS®DESTINATION PERFORMANCE/MonitorSM CA Non-Resident Leisure Volume (Millions of Person-Stays):  CA Non-Resident Leisure Volume (Millions of Person-Stays) Source: D. K. Shifflet & Associates Ltd. DIRECTIONS®DESTINATION PERFORMANCE/MonitorSM Dynamics Affecting California Travel Trends :  Dynamics Affecting California Travel Trends Headline Events Market Conditions California Competitiveness 2006 Travel Industry YTD:  2006 Travel Industry YTD Headline Events Relative normality Restrictions, regulations, and rudeness 2006 Travel Industry YTD:  2006 Travel Industry YTD Market Conditions Higher prices Tapering demand 2006 Travel Industry YTD:  2006 Travel Industry YTD TIA Aug.Travel Price Index + 6.2% Gasoline + 19.6% Lodging + 4.8% Airfares + 5.8% Source: TIA.org, August 2006 Vehicle Miles Driven Vs. Regular Gas Prices :  Vehicle Miles Driven Vs. Regular Gas Prices U.S., % change year ago Sources: Department of Transportation,Oil Price Information Service  Vehicle Miles Driven (L) Gas Prices (R) California Hotel Room Rates Vs. Occupancy:  California Hotel Room Rates Vs. Occupancy % change year ago Source: Smith Travel Research; Moody's Economy.com Average Room Rate Occupancy, percentage point difference California Hotel Room Rates Vs. Occupancy:  California Hotel Room Rates Vs. Occupancy Source: Smith Travel Research Average Room Rate (R) % change year ago Occupancy Rate (L) Trendline 2006 Travel Industry YTD:  2006 Travel Industry YTD August YTD US room revenues + 6.8% US average occupancies + 1.1% CA room revenues + 8.2% CA average occupancies + 1.1% Month of August - 1.0% Source: Smith Travel Research Revenue Passenger Air Miles:  Revenue Passenger Air Miles U.S., % change year ago Source: Air Transport Association Domestic International Feeder Markets: Top States ( 2005 Person-Stays) :  Feeder Markets: Top States ( 2005 Person-Stays) Arizona Nevada Texas Oregon Washington 9.1 million 7.4 4.0 3.4 2.7 Source: D. K. Shifflet & Associates Ltd. DIRECTIONS®DESTINATION PERFORMANCE/MonitorSM Feeder Markets: Top Metro Markets ( 2005 Person-Stays) :  Feeder Markets: Top Metro Markets ( 2005 Person-Stays) 4.4 million 4.0 1.8 1.3 1.2 1.1 1.1 Phoenix Las Vegas Yuma Tucson Reno New York Portland Source: D. K. Shifflet & Associates Ltd. DIRECTIONS®DESTINATION PERFORMANCE/MonitorSM Air Travel Vs. Air Fares To California From Phoenix:  Air Travel Vs. Air Fares To California From Phoenix Source: U.S. Department of Transportation, O&D Survey Air Travel Vs. Air Fares To California From Las Vegas:  % change year ago Source: U.S. Department of Transportation, O&D Survey Fares From Las Vegas Trips From Las Vegas Air Travel Vs. Air Fares To California From Las Vegas Air Travel Vs. Air Fares To California From Portland:  Air Travel Vs. Air Fares To California From Portland % change year ago Source: U.S. Department of Transportation, O&D Survey Fares From Portland Trips From Portland Air Travel Vs. Air Fares To California From New York:  % change year ago Source: U.S. Department of Transportation, O&D Survey Fares From New York Trips From New York Air Travel Vs. Air Fares To California From New York Source: U.S. Department of Transportation, O&D Survey Air Travel Vs. Air Fares To California from Seattle:  Air Travel Vs. Air Fares To California from Seattle % change year ago Source: U.S. Department of Transportation, O&D Survey Fares From Seattle Trips From Seattle Source: U.S. Department of Transportation, O&D Survey Air Travel Vs. Air Fares To California From Chicago:  % change year ago Source: U.S. Department of Transportation, O&D Survey Fares From Chicago Trips From Chicago Air Travel Vs. Air Fares To California From Chicago Source: U.S. Department of Transportation, O&D Survey Slide28:  Canada Mexico 81% Top CA International Markets (2005):  Top CA International Markets (2005) Mexico (Air/Land) 3,796,000 Day visitors 4,800,000 Canada 1,060,000 UK 778,000 Japan 722,000 Australia 313,000 Germany 309,000 Source: CIC Research Inc. International Visitors Vs Arrivals:  California Visitors: Estimates based on in-flight surveys of non US residents reporting a California visit, supplemented with DHS data. International Visitors Vs Arrivals California Arrivals: Non US residents arriving in California as their first US port of entry. Int’l Visitors Vs Arrivals at California Ports of Entry (Percent Chg 04-05):  Int’l Visitors Vs Arrivals at California Ports of Entry (Percent Chg 04-05) Visitors Arrivals Total Overseas 14.3% 5.8% China 44.6% 21.7% Mexico (Air) 21.3% 14.0% Australia 20.8% 10.6% So. Korea -7.7% 2.0% Japan 14.6% -5.0% UK 12.3% 2.1% France 21.4% 19.8% Germany 12.4% 8.4% Source: DHS Port of entry arrivals, Form I-94; CIC Research Inc. Value of U.S. Dollar Vs. Foreign Currencies:  Value of U.S. Dollar Vs. Foreign Currencies Index: January 2003 = 100 Source: The Federal Reserve Board Euro Peso Yen Pound Canadian $ Canadian Travel Vs Exchange Rates:  Canadian Travel Vs Exchange Rates Source: Fedgazette, Federal Reserve Bank of Minneapolis, July 2006 Value of Euro VS German Arrivals in CA:  Value of Euro VS German Arrivals in CA Index: January 2003 = 100 Source: Federal Reserve Board; DHS Port of entry arrivals, Form I-94 Euro German Arrivals CA Overseas Visitor Market Share 1994 - 2005:  CA Overseas Visitor Market Share 1994 - 2005 Source: CIC Research Inc. European Visitors to California (1999-2005):  European Visitors to California (1999-2005) Source: CIC Research Inc. Asian Visitors to California (1999-2005):  Asian Visitors to California (1999-2005) 1999 2005 Source: CIC Research Inc. International Visitors Entering CA* (Percent Chg 05-06 July YTD Prelim.):  International Visitors Entering CA* (Percent Chg 05-06 July YTD Prelim.) *Port of Entry Arrivals -14.9% -13.3% Source: DHS Port of entry arrivals, Form I-94 All Overseas Arrivals in CA*:  All Overseas Arrivals in CA* *Port of Entry Arrivals % change year ago Source: DHS Port of entry arrivals, Form I-94 Asian Arrivals in CA*:  Asian Arrivals in CA* *Port of Entry Arrivals % change year ago Source: DHS Port of entry arrivals, Form I-94 European Arrivals in CA*:  European Arrivals in CA* *Point of Entry Arrivals % change year ago Source: DHS Port of entry arrivals, Form I-94 Australia and Mexican Air Arrivals in CA*:  Australia and Mexican Air Arrivals in CA* *Point of Entry Arrivals Source: DHS Port of entry arrivals, Form I-94 % change year ago Trends to Watch :  Trends to Watch Generation divide Solo travel Nature travel (tamed) Voluntourism California’s Age Wave 2000 - 2010:  California’s Age Wave 2000 - 2010 Millions Source: Pulse Marketing/Newbridge Partners The 45 to 64 Segment grows from 20 to 25 Percent of the Population The Way We Look -- 2000:  The Way We Look -- 2000 War Babies Depression Kids Boomers 1936-1945 1965-1976 1946-1964 Pre 1935 1977-1994 1995 + Millions Source: Pulse Marketing/Newbridge Partners Generation Y Generation X Generation Z The Way We Look -- 2010:  The Way We Look -- 2010 War Babies Depression Kids Boomers 1936-1945 1965-1976 1946-1964 Pre 1935 1977-1994 1995 + Millions Source: Pulse Marketing/Newbridge Partners Generation Z Generation Y Generation X Visits to CA State/National Parks (Domestic Person-Stays):  Visits to CA State/National Parks (Domestic Person-Stays) Source: D. K. Shifflet & Associates Ltd. DIRECTIONS®DESTINATION PERFORMANCE/MonitorSM Visits to CA Theme/Amusement Parks (Domestic Person-Stays):  Visits to CA Theme/Amusement Parks (Domestic Person-Stays) Source: D. K. Shifflet & Associates Ltd. DIRECTIONS®DESTINATION PERFORMANCE/MonitorSM Seasonal Outlook 2006-2007:  Seasonal Outlook 2006-2007 Source: D. K. Shifflet & Associates Ltd. DIRECTIONS®DESTINATION PERFORMANCE/MonitorSM CA Business vs Leisure Travel Seasonal Trends and Outlook (Millions of Domestic Person-Stays):  CA Business vs Leisure Travel Seasonal Trends and Outlook (Millions of Domestic Person-Stays) Source: D. K. Shifflet & Associates Ltd. DIRECTIONS®DESTINATION PERFORMANCE/MonitorSM Fall Spring Summer Winter Travel by California Residents Seasonal Trends and Outlook (Millions of Domestic Person-Stays):  Travel by California Residents Seasonal Trends and Outlook (Millions of Domestic Person-Stays) Source: D. K. Shifflet & Associates Ltd. DIRECTIONS®DESTINATION PERFORMANCE/MonitorSM Fall Spring Summer Winter Travel by Non-Residents Seasonal Trends and Outlook (Millions of Domestic Person-Stays):  Travel by Non-Residents Seasonal Trends and Outlook (Millions of Domestic Person-Stays) Source: D. K. Shifflet & Associates Ltd. DIRECTIONS®DESTINATION PERFORMANCE/MonitorSM Fall Spring Summer Winter Slide54:  Forecast Key CA domestic origin markets will slow but growth is still above US average Source: BEA, Global Insight Slide55:  Income, housing wealth, and debt begin to apply pressure… Savings rate is currently below zero and (w/o/ rising housing wealth) unsustainable… Time for the consumer to regroup, retire debt, and get spending back in line with income growth (Percent change) Prepared by: Global Insight Income, housing wealth, and debt begin to apply pressure… :  34% overvaluation is trigger point for major price correction. Income, housing wealth, and debt begin to apply pressure… U.S. Metro Areas with 34%+ Housing Overvaluation Housing wealth has provided consumers with the confidence to add debt and spend more… California’s key domestic feeder markets are poised for a correction. Source: Global Insight Slide57:  US and California business travel should remain strong… US corporations are flush with cash and profits are relatively strong Leading to a rise in bricks & mortar, equipment, and… travel spending Prepared by: Global Insight Slide58:  Growth in Personal Income Only one of California’s top 10 feeder markets is a slower growth state (NY)… Bodes well for U.S. non-resident leisure travel… Source: Global Insight;; D. K. Shifflet & Associates Ltd. DIRECTIONS®DESTINATION PERFORMANCE/MonitorSM Slide59:  Most of CA’s largest metropolitan feeder markets are growing faster than the US average… Source: Global Insight;; D. K. Shifflet & Associates Ltd. DIRECTIONS®DESTINATION PERFORMANCE/MonitorSM Slide60:  California Competitiveness Previously ranked 28th, heading up to 6th place $50 million may place in top 3 Slide61:  2004-2005 Projected State Tourism Office Budgets compiled by TIA Slide62:  www.visitcalifornia.com Travel Industry: Research & Statistics Research@cttc1.com

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