So, do you know where your social media car is going?

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Information about So, do you know where your social media car is going?

Published on November 4, 2007

Author: rajeshlalwani

Source: slideshare.net

Description

Now that the 'corporate blogging' and 'blogs & social media for marketing' scene in India seems to be warming up, an interesting situation seems to be emerging simultaneously - the focus, at the moment, appears to be on the shell (blog/ site/ forum/ SN) or let's call it the 'car'.

03 November 2007 New Delhi “Why?” not “Why not?” Think Strategic: Points to help you win on blogging & social media roads!

Everyone is writing a blog, isn’t that a good enough reason for my organisation to have one too? Not good enough at all, I would say! January 7, 2014 © Scenario 2

# 1 A blog is but a tool! January 7, 2014 © Scenario 3

In fact, it is NOT THE ONLY tool… January 7, 2014 © Scenario 4

These are just a few other social media tools  Blogs  Podcasts  Wikis  Communities Content Communities  Social & Business Networks        Forums Planets Internet Memes Web Widgets Applications … January 7, 2014 © Scenario 5

But they are still JUST tools. January 7, 2014 © Scenario 6

January 7, 2014 © Scenario 7

Damn Sexxy! January 7, 2014 © Scenario 8

But where do you know where you want to go?? January 7, 2014 © Scenario 9

# 2 What’s the NEED? January 7, 2014 © Scenario 10

No, I mean what’s REAL NEED!! What do you want to say, achieve? January 7, 2014 © Scenario 11

to who? Are they on the Internet? January 7, 2014 © Scenario 12

# 3 Your message is the engine! January 7, 2014 © Scenario 13

# 4 Content your fuel… January 7, 2014 © Scenario 14

# 4 And, who is driving the car? January 7, 2014 © Scenario 15

# 5 Winners know what their competition is up to! January 7, 2014 © Scenario 16

# 6 Knowing the rules, cuts chances of losing! January 7, 2014 © Scenario 17

# 7 But do show some reverence! January 7, 2014 © Scenario 18

How much did you last ad cost you? Or that mega event you hosted? That brochure website? January 7, 2014 © Scenario 19

We don’t want to know. YOU know! January 7, 2014 © Scenario 20

Yet, you baulk at the thought of spending an insignificant proportion of that on a global communication initiative – your blog & social media strategy & outreach! WHY? January 7, 2014 © Scenario 21

Show some reverence, please! January 7, 2014 © Scenario 22

# 7 Need help fight fire or even otherwise? January 7, 2014 © Scenario 23

A - E of Blog & Social Media Strategy A January 7, 2014 C B © Scenario D E 24

# 7 You win; we win! January 7, 2014 © Scenario 25

www.blogworks.in Conversations@blogworks.in January 7, 2014 © Scenario 26

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