Smash-ability - supporting your brand in the widgetsphere / Jenni Lloyd / Oct 08
Information about Smash-ability - supporting your brand in the widgetsphere / Jenni Lloyd...
Published on October 26, 2008
Slides from a presentation given at Widget Web Expo in London, October 2008.
The online landscape has changed - we can no longer rely on a website as a destination, instead we need to be useful and be wherever our customers want us to be - BUT we still need to be recognisably us. Widgets represent a fragmentation of a brands online presence - what are the elements that make up an identity and how can a brand become 'smash-able' online?