Smash-ability - supporting your brand in the widgetsphere / Jenni Lloyd / Oct 08

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Information about Smash-ability - supporting your brand in the widgetsphere / Jenni Lloyd...

Published on October 26, 2008

Author: jennilloyd



Slides from a presentation given at Widget Web Expo in London, October 2008.

The online landscape has changed - we can no longer rely on a website as a destination, instead we need to be useful and be wherever our customers want us to be - BUT we still need to be recognisably us. Widgets represent a fragmentation of a brands online presence - what are the elements that make up an identity and how can a brand become 'smash-able' online?

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