Smartphone Market- Changing the role of Operators

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Information about Smartphone Market- Changing the role of Operators
Science-Technology

Published on March 3, 2014

Author: johnkane2014

Source: authorstream.com

PowerPoint Presentation: Published Date: October 2013 No. of Pages: 119 Price: Single User: US$3495 Corporate User: US$3495 Smartphone Strategies: How Devices Can Revitalize the Role of Operators in the Mobile Ecosystem PowerPoint Presentation: Synopsis Revolution has been sweeping the mobile telecom world for years by the rise of a new ruler - the smartphone. In this report, Researcher Research presents strategies for mobile operators to use in response to the challenges brought by the new situation. It examines strategies such as device portfolios, Smartphone distribution, subsidies, buy-backs, trade-ins, reverse subsidies, own-branded devices, handset financing, data-sharing, tablets, OTT services. This report examines the device strategies of five mobile operators in depth: ATandT, MTS, Telefónica, China Unicom and Orange. Introduction and Landscape Revolution has been sweeping the mobile telecom world for the past few years. Despite being characterized by fast-paced change from its infancy, the industry has been shaken to its foundations by the rise of a new ruler: the smartphone. Under its reign, traffic has moved from voice to data, and power has shifted from the mobile operators to application developers, OTT service providers and most of all the leading OS providers. In the report Smartphone Strategies: How Devices Can Revitalize the Role of Operators in the Mobile Ecosystem, Researcher Research presents strategies for mobile operators to use in response to the challenges brought by the new situation. New Market Research Report on “ Smartphone Strategies: How Devices Can Revitalize the Role of Operators in the Mobile Ecosystem ” added to ReportsnReports.com PowerPoint Presentation: The report shows how a mobile operator can use its device strategy to reposition its business in order to both defend itself against damage from the smartphone revolution and to make the most of the many opportunities the revolution has ushered in. It examines strategies such as device portfolios, smartphone distribution, subsidies, buy-backs, trade-ins, reverse subsidies, own-branded devices, handset financing, data-sharing, tablets, OTT services. This report examines the device strategies of five mobile operators in depth. In terms of their business environment and device strategy, each of the five has specific experience that we believe provides valuable insights from which providers from around the globe can learn when drawing up their own strategies: ATandT, MTS, Telefónica, China Unicom and Orange. Table Of Contents Table of contents 3 Table of exhibits 5 Executive summary 7 Section 1: Introduction 10 1.1 Business context: In the land of the smartphone revolution 10 Buy a copy of this report @ http://www.reportsnreports.com/purchase.aspx?name=276036 . Browse more research reports on IT & Telecommunication @ http://www.reportsnreports.com/market-research/information-technology/ . Smartphone Strategies: How Devices Can Revitalize the Role of Operators in the Mobile Ecosystem PowerPoint Presentation: Smartphones are rapidly turning the mobile industry software-centric, with the rise of app stores having adverse effects on mobile operators'' business 12 Power and revenue shifts prompt mobile operators to take action 14 1.2 Report objective, structure and definitions 16 Definitions 16 Section 2: Device strategies - key to reinventing mobile operators in an industry transfigured by smartphones 18 2.1 How the rise of OS ecosystems changed mobile operators'' position in the industry and what they can rely on to fight back 18 Despite the changes, mobile operators still have strengths they can draw on to reinvent their device strategies and regain lost market relevance 23 2.2 Device strategies: realigning mobile operators'' business and redefining their role in the disrupted mobile industry 28 Distribution strategy: mobile operators'' role in device retail 28 An experiential sales approach is vital to deepening operators'' involvement in device retail and contributes to smartphone penetration growth 31 Buy a copy of this report @ http://www.reportsnreports.com/purchase.aspx?name=276036 . Smartphone Strategies: How Devices Can Revitalize the Role of Operators in the Mobile Ecosystem PowerPoint Presentation: Smartphones are leading many emerging-market operators to increase their involvement in handset distribution and expand their retail chains 32 Using device partnerships can help mobile operators influence the existing OS ecosystem duopoly that comfortably rules the industry. 33 Profit pressures stemming from smartphone subsidies suggest that mobile operators should consider alternative business models 34 Telefónica in Spain shows unsubsidized handsets combined with device financing is a viable business model 37 Some emerging market operators combine subsidies with more affordable smartphones to improve penetration and profitability 38 Mobile operators increasingly use alternative business models such as reverse subsidies, “buy-back and trade-in” and handset leasing 38 Other players can offer handset financing in place of the mobile operator 42 Own-brand device strategies help strengthen operator market influence 43 Device customization can raise the profile of operator data services, giving them an edge over OTT players 46 New devices, such as tablets, open new business opportunities for operators 47 Browse more research reports on IT & Telecommunication @ http://www.reportsnreports.com/market-research/information-technology/ . Smartphone Strategies: How Devices Can Revitalize the Role of Operators in the Mobile Ecosystem PowerPoint Presentation: Data sharing plans are proving effective at attracting new devices 49 To fight the threat from OS ecosystems and OTTs, operators must adopt strategies where software is vital and where devices are an important tool 50 The acquisition of software skills is important to the future of mobile operators, affecting in particular their device strategy 52 Rich communications fully integrated with devices and networks may be key in mobile operators'' battle against OTT communication providers 52 Multiscreen: mobile operators'' advantage over OTT service providers 55 Partnering with OTTs may also be an option when fighting the impending OTT menace, using models such as toll-free data access to apps 56 2.3 Conclusions, recommendations and emerging trends 58 Buy a copy of this report @ http://www.reportsnreports.com/purchase.aspx?name=276036 . Smartphone Strategies: How Devices Can Revitalize the Role of Operators in the Mobile Ecosystem PowerPoint Presentation: ReportsnReports.com  is your single source for all market research needs. Our database includes 250,000+ syndicated market research reports from 100+ leading global publishers covering in-depth analysis of over 5000 micro markets. With comprehensive information about the publishers and their report methodology, data sources, etc. we help you in your purchase decision by mapping your information needs with the most relevant available reports in our library. Connect with us: sales@reportsandreports.com + 1 888 391 5441 About ReportsnReports Contact:  sales@reportsandreports.com  for further information. Contact:  sales@reportsandreports.com  for further information .

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