Published on April 25, 2014
Presented by Bill Birtwell President/CEO 2802 N Howard Ave Tampa, FL 33607 (813) 448-6791 www.smartbuzz.biz 21ST Century Marketing
SMARTBuzz Strategy How we grow your share of wallet by Evaluating, Taking Action, Capturing Leads & Marketing your Reputation Contents What is SMARTBuzz? About the CEO, our Partners, our Location & our Product/Services Why choose SMARTBuzz for your business? 5 facts that will make you rethink your current marketing approach The Platform Our all inclusive DASHBOARD: Webcard, Email, Mobile, Web Presence, SMART Marketing & Tools to make any SMB successful! Mobile Websites & Marketing Solutions A rich suite of mobile & video marketing features How We Stand Up A comparative look at the „other‟ options available for Social, Local, Mobile Marketing Legend: Click to View
What is SMARTBuzz? Our CEO Our Partners Our Location Our Products/Services And A Video Just For You! ABOUT US!
Bill Birtwell, President/CEO Raised in Boston, MA Married with 2 teenage children, I have been in Tampa FL for 14-years. ―I am dedicated to helping you bring new patients into your practice and solidifying relationships with your existing patients to keep them coming back using our 21st Century Digital Marketing Platform‖. Having had 18-years experience in sales and marketing for both small and large business I have seen the business marketing landscape change and evolve over the years. In most cases, what used to work yesterday is no longer working today. However, now we have technologies to level the marketing playing field for small/medium sized businesses with affordable solutions that allow them to compete with the larger players.
Opt-in SMART (www.optinsmart.com), Our Partners Innovative Software Technologies, Inc. (www.inivcompanies.com), a wholly-owned subsidiary of Innovative Software Technologies, Inc., provides a proprietary software technology for businesses to manage and execute all social media, sales and marketing, and e-marketing. Its fully-integrated Social Marketing And Retention Technology (SMART) platform provides businesses an easy to use, affordable and centralized "Done 4U" marketing solution, helping small to medium- sized businesses to acquire, retain and maintain customer relationships via the Internet. The Opt-in SMART platform includes local listings; citation management; emails; text messaging; video marketing; reputation management; social media tools; and review and posting management. is a holding company that operates and manages innovative software and emerging technology companies. Innovative focuses on large, under- penetrated markets and high growth opportunities to acquire or partner with companies that deliver substantial growth and predictable recurring revenues and earnings. Innovative adds and leverages a highly motivated, entrepreneurial management team to execute the corporate vision. Innovative Software Technologies, Inc. is headquartered in Tampa, FL and trades on the pink sheets under the symbol INIV. www.insofttech.com
SMARTBuzz LLC – 2802 N. Howard Ave, Tampa FL 33607 We are located in an historical cigar factory building in old Tampa where you will find artifacts representing the history of this building. (813) 448-6791 www.smartbuzz.biz
A VIDEO ESPECIALLY FOR HEALTHCARE PROFESSIONALS
Rethink Your Current Marketing Approach 21st Century Marketing
Digital Marketing Video
SMARTBuzz is…….. A DIGITAL MARKETING APPLICATION Social Marketing And Retention Technology A fully integrated SMART Platform gives SMB marketers an Easy to Use, Affordable & Centralized marketing application they can manage – or let us manage! •Web Presence Management •Reputation Management •Review Management & Post Service •Mobile Marketing •Video Marketing Management •E-mail Marketing •Viral Couponing •Smart Stream (a fully integrated streaming solution) Including:
What is SMARTBuzz Video
GET FOUND BY NEW PATIENTS (increasing revenue), by increasing your company‘s Internet Visibility & Digital Footprint BUILD LOYAL PATIENT OPTIN LISTS: Develop YOUR most valuable business asset – retain current patients & grow your ‗share of wallet‘ EARN A 5-STAR REPUTATION- Positively impact every location by generating & promoting patient reviews. PARTICIPATE IN SOCIAL MEDIA- your patients are there… YOU should be too! FREE UP STAFF TIME to do what they do best with our turnkey, ‗Done 4U‘ services! Why Choose SMARTBuzz for your practice…
Online Directory Management
SMARTBuzz Strategy Our strategy allows us to grow your practice and expand your „share of wallet‟. EVALUATE ACTION/SETUPMARKET CAPTUREWe work with you to make sure you get everything your practice needs to be successful.
Cross-Channel Marketing Tactics Social Email Video Mobile We‘ve gone mobile! A Droid Tablet is included with our Done 4U Plus Package allowing patients easy Opt-in & Review Capturing. How To
Email Blasts with Video & Offers…SMS Messaging & Offers…Social Media Posting & Viral Offers…and More. Customized Monthly Marketing Campaigns
THE PLATFORM Register For Our Webinar Dashboard
The search engines will not display a business which is not categorized, or even worse, miss categorized, for particular sets of keywords. This usually happens among keywords and phrases that are most competitive where there are already a number of businesses who are associated with a particular category, and that will satisfy what the searcher is looking for. Create & Manage Your Web Presence Profile WEB CARD
About Google Video
SEO Optimization Many Local search engines, including Google, Yahoo, Best of the Web, and Bing, allow you to place your business into a number of categories (usually between 2 and 5) that help describe what your business does. The business with the most links from high-quality websites in your area (like a chamber of commerce or a city government) and most citations from high-quality websites in your area, will rank the highest. These major search engines and other local search engines find out about your business in two primary ways: • . 1) Visiting links that point to your website, and tracking on what sites those links appear. • . 2) Tracking citations of your business, and on what sites these citations appear. • .
Directory Management SMART Listings include but are not limited to: 411.ca 411.com Apartment Guide Apartment Ratings Apartment Reviews Apple Maps Avvo Best of the web (local) BestLocalSearch Bing Bing Local Biznik Business Directories of Texas Canpages.ca Cars.com Citysearch DealerRater DexKnows Directory Sites Edmunds Local.com LocalEdge LocalSolution.com MakeItLocal.com Manta MapQuest MerchantCircle Metromix MySask 411 Facebook (Places) Foursquare Georgia Local Search Google Google + Local IEYellow.com Insider Pages Judy's Book Kudzu LinkedIn Rate MDs Service Alley Superpages Supermedia TripAdvisor Twitter Urbanspoon White pages Yahoo Yahoo! Canada Local Yahoo! Local Yellow pages Yellow book Yelp Ability to ensure data consistency and uniformity by claiming and managing Local Business Listings on the Major Search Engines incorporating a dedicated focus on Local Search Engines and Major Social Media Channels.
Local SEO & Directories Video
Monitors the web for anything related to your practice. With Statistical Reporting Overview ♦ Visibility ♦ Reviews ♦ Mentions ♦ Social ♦ Competition Web Presence Management
Visibility Reporting – 5 Areas of Concentration
Mentions Reporting – 6 Areas of Concentration BlogWeb NewsImages TwitterFacebook
Social Media – DONE 4 U
About Social Media Video
Social Reporting – Filter Activity/Social Activity
Competition Reporting – Share of Voice & Social Audience
Reputation Management – Your Reputation Matters! • Reviews • Social Media • Mentions Your competitors are ONLINE – They can use your online reputation to develop strategies to take even more business from you. Your prospects are ONLINE – They have plenty of options – generally choosing businesses with the most positive online feedback. Your existing customers are ONLINE – Even though they may be satisfied with your products or services, they are watching what others are saying.
Your Reputation Matters Video
SMART Reviews Technology SMARTBuzz has made it easy to start collecting and promoting positive reviews that help build your 5-Star culture! Business Logo or Photo Review Rewards Employee Photos & Names Detailed Review Business Description Bill Birtwell President/CEO Let US help YOU GROW YOUR BUSINESS. SMARTBuzz has perfected an Internet based software system for all SMB‟s.
Type & Send Email Design Quickly & easily fill out the form on the left WHILE your optimized HTML email builds on the right. Type & Send – so simple!
Email Marketing Video
NEWSLETTER EMAIL CAMPAIGNS – Customizable Landing Pages
Opt-in Email Campaign Video
Viral Couponing Unlimited coupons Upload your own images. Choose from 10 pre-defined styles Optionally turn on/off the Like-gate. Optionally turn on/off the Wall posts Optionally bind the “Invite Friends” function to the “Print Coupon” button Full design system Limit the coupon Amazing Client Control Center One-click “Add To Facebook” SMART Coupons: Maximum Flexibility and Custom Options. Check out these features below:
Viral Couponing Video
More about Mobile Websites Mobile Websites Video
Mobile-Friendly Features to Maximize Your Business – Convert leads and engage mobile users with quick mobile-friendly features such as: About Us, Find Us, Opening Hours, Coupons, Reservations, and many more options that can help turn traffic into customers. Attractive, Easy-to-Navigate Sites – Familiar icon-driven interface provides an effortless user experience that displays information up to 6 times faster than on a full website. Anywhere Access to Your Business – Our mobile websites allow you to provide your customers the ability to access your business any where, any time. MOBILE WEBSITES
You Need A Mobile Optimized Website Video
Sample Mobile Sites SMS TEXT MESSAGE MARKETING How To
Unmatched for both its simplicity of use & complexity of features! Mobile Marketing Or visit our WEBSITE WE HAVE HOW TO VIDEOS!
MOBILE COUPONS Set up is a SNAP! How To
MOBILE APPOINTMENT SCHEDULER Once the appointment scheduler is integrated the syncing is IN REAL-TIME. When the text message goes out to the patient they will respond: ―C‖ to Confirm ―M‖ to Miss ―B‖ for Behind Schedule ―R‖ to Re-Schedule The office administrator/manager will respond to the patient. INTEGRATES WITH HEALTH PROVIDERS CURRENT PATIENT DATABASE How To
Video Marketing 3 simple steps to video marketing for your business! Intro-Slide (call to action) Your Video Outro-Slide (call to action) Easy Share Ability! ASK US ABOUT: SMART Stream A fully integrated streaming solution
Online Video Marketing
Video Marketing System
Package Options Done 4U Let SMARTBuzz manage your Social, Local, Mobile Presence Done 4U PLUS Everything but the kitchen sink! Each package comes complete with the SMARTBuzz core, aka Dashboard Access. This comprehensive system allows every SMB to control its Social, Local and Mobile Marketing. Want SMARTBuzz to take over? Not a problem! The Done 4U & the Done 4U PLUS packages allows you to focus on your business while your dedicated Program Manager manages your Social, Local and Mobile presence, including Social Media! Dashboard Access The SMART Core
Done 4U Package Video
Web Listings Management No $495 (1st yr) No No E-Mail Marketing >5k<10k = $75 No No No Unlimited Reputation Management No No $377 No Unlimited Review Management No No Yes No Unlimited Mobile Marketing No No No $149 <1000 users Mobile Optimized Website Included No No No No Unlimited Video Marketing No No No No Social Media Marketing Tools >5k<10k = $99 No Yes No Unlimited On-Line Surveys <5 = $15 No No No COST $ ? $189/mo $495 (1st yr) $377/mo $149/mo How We Stand Up…A Comparative Look All logos are Copyright, Trademark and/or All Rights Reserved 2014 by their Respective Owners. GET YOUR FREE e-book!
3 Pricing Options… Due to the particular needs of Healthcare Professionals, pricing quotes are for our Done 4U Plus Package Only.
How We Stand Up It WORKS! •―It has been a pleasure working with our Project Manager, Jean. She always explains what she is doing to get us ranked better on Google Places and to communicate with our customers on Facebook and email – really saving me a ton of time! I would highly recommend SMARTBuzz!‖Linda K. – Salon Owner My phone is ringing! • ―If you own a small business and want to rank better in the local search results, then you need to go with the SMARTBuzz program. My phone is ringing with new and current clients! It‘s a complete program – give them a chance.‖Dr. C – Pain Management Allows me to focus on what I do best! •―I got SMARTBuzz‘ Done 4U service about 6 months ago. At this point I consider the Opt-in SMART Team a partner in my business. I can no longer imagine my business without them. I certainly wouldn‘t be where I am today without my visibility to local customers. I profit more than I used to because I‘m better able to focus on what I do best by allowing the SMARTBuzz Team to do what they do best – getting me found and getting me more business.‖Kathleen M. – Dry Cleaner
Testimonial Overviews Video
Ask Us For A Reference
Initial Set-Up Your set up will include a Marketing Coordinator introductory call which facilitates the following actions: ♦ NAP and Profile Completed ♦ Gmail Account Created ♦ Dashboard Setup Includes: Web Presence, Email, Mobile, Reviews, Webcard ♦ Dashboard Welcome E-mail ♦ Social Media Sites Set-up ♦ Graphics Profiles ♦ Google Yahoo & Bing set and PINS sent A customer list building strategy will be designed and your current customer data lists will be imported into your dashboard. Social Media updates will be created and approved for use the following month.
Phase 2 Set-Up ♦POS Materials Designed, Approved, Printed and Delivered: QR Codes, Buzzer Cards, Posters ♦1st E-mail and SMS Campaigns Designed & Executed ♦Mobile Website Designed, Approved & Redirect Established ♦1st YouTube Video Designed, Approved & Posted ♦Ongoing List Building: E-mail, Mobile, Social Media ♦Ongoing Reviews: Capture— Response & Postings ♦Google, Yahoo & Bing Local Pages Ongoing Optimization ♦Directories & Review Sites Optimization -Adds & Fixes ♦Social Media Updates & Posting Mon—Fri on G+, FB, TW & Approval for the following month ♦1st Viral Coupon Campaign Designed and Executed Your Marketing Coordinator will continue to call on you monthly. He/she will be instrumental to the remaining set-up functions:
♦Ongoing List Building: E-mail, Mobile, Social Media ♦Ongoing Reviews— Capture—Response and Postings ♦Ongoing Optimization Google, Yahoo and Bing Local Pages ♦Directories and Review Sites Optimization: Adds and Fixes ♦E-Mail Campaigns— Designed and Executed (# per plan) ♦Mobile Campaigns— Designed and Executed ♦Monday—Friday Social Media Updates Posting ♦Monthly—YouTube Video Created and Approved ♦Monthly—Viral Coupon Campaign Designed and Executed ♦Social Media Updates Created, Approved for Following Month ♦Mobile Website Edits—as Required Final Set-Up Now that your account is set-up, your Marketing Coordinator will continue to work with you to ensure that the following marketing initiatives continue on a re-occurring basis:
21st Century Marketing Video
Let Us Help You Grow Your Business! Bill Birtwell President/CEO Cell: (813) 215-3665 email@example.com Elise Mysels Regional VP Global Accounts Cell: (813) 956-8661 firstname.lastname@example.org @SMARTBuzzBuzz SMARTBuzzBiz 2802 N Howard Ave Tampa, FL 33607 (813) 448-6791 SMARTBuzz.biz
SMARTBuzz is an effective and efficient way to help you develop customer relations via today‘s standard in Social interaction and Media. Our services will help you create, plan and deliver the most robust marketing available for Online Social Media. Thank you for your interest! The SMARTBuzz Team Let‟s Get Started!
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