SMART SHOPPER - MARKETING PLAN FOR ANDROID APP

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Information about SMART SHOPPER - MARKETING PLAN FOR ANDROID APP

Published on July 13, 2016

Author: sowmiyadhuraisamy

Source: slideshare.net

1. MARKETING PLAN FOR ANDROID APP

2. APP- SMART SHOPPER LOGO SMART SHOPPER

3. SHOPPING

4. ONLINE SHOPPING NEW TREND

5. REASON TO ATTRACT ?

6. BUT NOW ITS NOT ABOUT JUST OFFERS……

7. THOUGH THINGS ARE NOT CHEAP IN ONLINE THEY ARE • TIME SAVING • MANY VARIETIES OF PRODUCTS • EFFICIENT

8. TIRED OF SEARCHING IN EACH APP?

9. SOLUTION: SMART SHOPPER

10. People can set their preference and get alerts immediately as soon as the price drops Order immediately with just a click. User friendly and is more efficient

11. SITUATION ANALYSIS

12. MORE SMARTPHONE USERS EASY TO TARGET PEOPLE - IT SAVES MORE MONEY!!

13. WIDE VARIETY OF OPPORTUNITITES SINCE IT IS NOT A CONFINED AREA

14. WEAKNESS SHOPPING WEBSITES WILL START CHANGING THEIR PRICING STRATEGY

15. GOAL

16. • THE MAIN AIM IS TO MAKE PEOPLE BELIEVE THAT THINGS CAN BE AFFORDABLE, ITS JUST A MATTER OF TIME • TO COVER ALL AGE OF CUSTOMERS • TO SPREAD IN OTHER COUNTRIES SINCE ONLINE SHOPPING IS ALSO MORE POPULAR THERE • TO BE PARTNERED WITH THE WEBSITES TO PROVIDE MORE PERFERENCE LIKE DELIVERY OPTIONS

17. STRATEGY

18. • Ease Of Usage • One click away from your order. (smart shopper does your work on ordering automatically if you agree on the price) • Compare pricing of all websites and get cheapest ones.

19. COMPETITIVE OFFERINGS Quick search options (with available online websites) Setting the price of the product One click away from order Instant alert Price comparison results Customer reviews from websites for a product

20. POSITIONING

21. POP • USER’S PRICE PREFERENCE – BUYING AT CHEAPER PRICE • CONTAINS MOST OF THE POPULAR ONLINE SHOPPING WEBSITE RESULTS • PRICE COMPARISON FOR BEST RESULTS POD • REVIEWS AND RATINGS FROM THE CUSTOMER REGARDING THE PRODUCT • CAN SHARE THE RESULT TO ALERT OTHERS TELLING ABOUT THE IMMEDIATE PRICE DROP.

22. TACTICS

23. • Making regular update for bug fixes • Size of app minimum as possible because of limited phone storage • Customer reviews is seen before buying the product

24. Free features: •only one website for getting alerts and cannot be changed because of phone number verification •Email or SMS preferred setting •one click away option Premium features: •No Ads •Alerts for unlimited websites •Compare price listing and get cheapest one from available websites •Custom themes

25. PRICE Smart shopper allows lots of options to the customer but to get still additional features it costs $5 dollars. Due to addition of more websites to the app It is sure that it saves a lot more than $5 for a customer

26. INCENTIVES • Partnering with the websites provides more rewards for regular customers • Gift cards are also sent free on the customers birthday

27. COMMUNICATION Best way to promote smart shopper SOCIAL MEDIA!!

28. IMPLEMENTATION  A platform where online shopping websites are to be connected  High security is one of the criteria since when users agree to buy a product it orders instantly through credit/debit card.  Pricing and tracking details should be done every minute

29. PERFORMANCE & EVALUATION • The performance depends on number downloads in playstore • Number of orders in a given period of time should be increasing every month • Number of users using the app per day • Ratings and reviews also adds while evaluating

30. EXHIBIT  HAVING SMART SHOPPER WEBSITE WHICH IS EYE CATCHY  THE RATINGS SHOULD BE HIGH ENOUGH TO BE RANKED IN THE APP REVIEW SITES  TO BE CONNECTED WITH SOCIAL MEDIA AND OTHER POPULAR WEBSITES

31. SHOP SMART ! 

32. DISCLAIMER Slides were created by Sowmiyasree.D (PSG TECH) as a part of an internship under the guidance of Prof. Sameer Mathur (IIM LUCKNOW)

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