Published on July 13, 2016
1. MARKETING PLAN FOR ANDROID APP
2. APP- SMART SHOPPER LOGO SMART SHOPPER
4. ONLINE SHOPPING NEW TREND
5. REASON TO ATTRACT ?
6. BUT NOW ITS NOT ABOUT JUST OFFERS……
7. THOUGH THINGS ARE NOT CHEAP IN ONLINE THEY ARE • TIME SAVING • MANY VARIETIES OF PRODUCTS • EFFICIENT
8. TIRED OF SEARCHING IN EACH APP?
9. SOLUTION: SMART SHOPPER
10. People can set their preference and get alerts immediately as soon as the price drops Order immediately with just a click. User friendly and is more efficient
11. SITUATION ANALYSIS
12. MORE SMARTPHONE USERS EASY TO TARGET PEOPLE - IT SAVES MORE MONEY!!
13. WIDE VARIETY OF OPPORTUNITITES SINCE IT IS NOT A CONFINED AREA
14. WEAKNESS SHOPPING WEBSITES WILL START CHANGING THEIR PRICING STRATEGY
16. • THE MAIN AIM IS TO MAKE PEOPLE BELIEVE THAT THINGS CAN BE AFFORDABLE, ITS JUST A MATTER OF TIME • TO COVER ALL AGE OF CUSTOMERS • TO SPREAD IN OTHER COUNTRIES SINCE ONLINE SHOPPING IS ALSO MORE POPULAR THERE • TO BE PARTNERED WITH THE WEBSITES TO PROVIDE MORE PERFERENCE LIKE DELIVERY OPTIONS
18. • Ease Of Usage • One click away from your order. (smart shopper does your work on ordering automatically if you agree on the price) • Compare pricing of all websites and get cheapest ones.
19. COMPETITIVE OFFERINGS Quick search options (with available online websites) Setting the price of the product One click away from order Instant alert Price comparison results Customer reviews from websites for a product
21. POP • USER’S PRICE PREFERENCE – BUYING AT CHEAPER PRICE • CONTAINS MOST OF THE POPULAR ONLINE SHOPPING WEBSITE RESULTS • PRICE COMPARISON FOR BEST RESULTS POD • REVIEWS AND RATINGS FROM THE CUSTOMER REGARDING THE PRODUCT • CAN SHARE THE RESULT TO ALERT OTHERS TELLING ABOUT THE IMMEDIATE PRICE DROP.
23. • Making regular update for bug fixes • Size of app minimum as possible because of limited phone storage • Customer reviews is seen before buying the product
24. Free features: •only one website for getting alerts and cannot be changed because of phone number verification •Email or SMS preferred setting •one click away option Premium features: •No Ads •Alerts for unlimited websites •Compare price listing and get cheapest one from available websites •Custom themes
25. PRICE Smart shopper allows lots of options to the customer but to get still additional features it costs $5 dollars. Due to addition of more websites to the app It is sure that it saves a lot more than $5 for a customer
26. INCENTIVES • Partnering with the websites provides more rewards for regular customers • Gift cards are also sent free on the customers birthday
27. COMMUNICATION Best way to promote smart shopper SOCIAL MEDIA!!
28. IMPLEMENTATION A platform where online shopping websites are to be connected High security is one of the criteria since when users agree to buy a product it orders instantly through credit/debit card. Pricing and tracking details should be done every minute
29. PERFORMANCE & EVALUATION • The performance depends on number downloads in playstore • Number of orders in a given period of time should be increasing every month • Number of users using the app per day • Ratings and reviews also adds while evaluating
30. EXHIBIT HAVING SMART SHOPPER WEBSITE WHICH IS EYE CATCHY THE RATINGS SHOULD BE HIGH ENOUGH TO BE RANKED IN THE APP REVIEW SITES TO BE CONNECTED WITH SOCIAL MEDIA AND OTHER POPULAR WEBSITES
31. SHOP SMART !
32. DISCLAIMER Slides were created by Sowmiyasree.D (PSG TECH) as a part of an internship under the guidance of Prof. Sameer Mathur (IIM LUCKNOW)
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