Smart Decision '08 Project

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Information about Smart Decision '08 Project
Education

Published on December 18, 2008

Author: jenleereeves

Source: slideshare.net

Description

This is a presentation I gave to the Missouri School of Journalism to explain what we tried to do with the Smart Decision '08 project.

 

Initial Goals Work together (enhance the 2006 experience) Election content hub Make election season fun Come up with new ideas and execute

Work together (enhance the 2006 experience)

Election content hub

Make election season fun

Come up with new ideas and execute

What Was SD08? KOMU, KBIA, Columbia Missouri content Student initiatives Graduate student research Statewide political bloggers Non-profit ballot tool (November)

KOMU, KBIA, Columbia Missouri content

Student initiatives

Graduate student research

Statewide political bloggers

Non-profit ballot tool (November)

Initial Decisions Separate website Open Source Content Management System (CMS) Collaborate through RSS (No hand coding!) Sales departments collaborate

Separate website

Open Source Content Management System (CMS)

Collaborate through RSS

(No hand coding!)

Sales departments collaborate

Fall 2007 Work on communication Technology collaboration RSS feeds

Work on communication

Technology collaboration

RSS feeds

Content Management System Drupal Open Source Flexible, Aggregates, Collaborates Needed RSS election feeds from all newsrooms

Drupal

Open Source

Flexible, Aggregates, Collaborates

Needed RSS election feeds from all newsrooms

Content Management System PROS Free Can aggregate news content Offers forums, blogs CONS Inexperienced programmers Didn’t work without expert help Steep learning curve

PROS

Free

Can aggregate news content

Offers forums, blogs

CONS

Inexperienced programmers

Didn’t work without expert help

Steep learning curve

Spring 2008 Technological challenges Launch site Reach out to communities Keep up with content

Technological challenges

Launch site

Reach out to communities

Keep up with content

The Site

First Election Test Traffic statistics for April 4 local election Live for one week: 754 visits, 2,123 page views 8:30 min/visit

Traffic statistics for April 4 local election

Live for one week: 754 visits, 2,123 page views 8:30 min/visit

Information gathering

Information gathering

Summer 2008 Continue with content More community outreach Bring cameras to events Separate primary coverage

Continue with content

More community outreach

Bring cameras to events

Separate primary coverage

August Primary Traffic statistics for August 5 primary election 1,416 visits, 3,907 page views, 2:23 min/visit

Traffic statistics for August 5 primary election

1,416 visits, 3,907 page views, 2:23 min/visit

Fall 2008 New facilities, more potential Ballot tool Election night collaboration Include Newsy.com

New facilities, more potential

Ballot tool

Election night collaboration

Include Newsy.com

Election Night Planning Content from KOMU, KBIA, Missourian, Newsy.com Original content for the web/share content Blog desk Twitter desk Commentary and insight in the studio Watch Party

Content from KOMU, KBIA, Missourian, Newsy.com

Original content for the web/share content

Blog desk

Twitter desk

Commentary and insight in the studio

Watch Party

Election Night Planning 60+ people involved in planning and execution RJI funding and multiple newsroom promotion Bloggers, photographers, videographers, reporters, coordinators, technical assistance

60+ people involved in planning and execution

RJI funding and multiple newsroom promotion

Bloggers, photographers, videographers, reporters, coordinators, technical assistance

Webcast Plan

Election Night

Election Night

Election Night

Election Day Traffic statistics for November 4 local election 5001 visits, 10,772 page views, 2:21 min/visit

Traffic statistics for November 4 local election

5001 visits, 10,772 page views, 2:21 min/visit

Post Smart Decision ‘08 Positive input from all newsrooms Unsure how to move forward Can this website continue How can we continue to foster newsroom relationships? Is all the energy worth it?

Positive input from all newsrooms

Unsure how to move forward

Can this website continue

How can we continue to foster newsroom relationships?

Is all the energy worth it?

Some Ideas Find an important theme and keep it going Guarantee a promotional team anytime the newsrooms work together Consider SD08 before killing it Always be mindful of other collaborations We need to continue to push and work with each other to find innovative ways to do good journalism

Find an important theme and keep it going

Guarantee a promotional team anytime the newsrooms work together

Consider SD08 before killing it

Always be mindful of other collaborations

We need to continue to push and work with each other to find innovative ways to do good journalism

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