Published on March 14, 2014
The strategic alignment between sales and marketing teams to realize ultimate impact and growth for your business. SALES MARKETING SMARKETING + =
of the terms sales and marketing use to describe eachother are negative.
SMARKETING = ALIGNMENT
Data is the crucial ingredient for maintaing sales and marketing alignment. You need data to monitor progress toward goals, analyze lead quality, and measure marketing ROI. So the first step is creating a Smarketing organization establishing a closed-loop reporting system that tracks key marketing and sales metrics.
The two key pieces of this system are: Marketing Software CRM (Customer Relationship Management)
These two systems must be integrated to share data on every lead from creation to opportunity stage to close, so you can build reports that show the close rate and new customers from the leads generated by marketing.
Marketing should share with Sales: Complete Lead Intelligence Lead Alerts
Sales should share with Marketing: Lead Status Updates Contact Touches Revenue Numbers
Companies with strong sales and marketing alignment get annual revenue growth.
Five steps to integrate Smarketing: Speak the Same Language Set up Closed-Loop Reporting Implement a Service Level Agreement (SLA) Maintain Open Communication Rely on Data; Not Emotions
Click here for your Free eBook! To learn more about Smarketing check out our free download!
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