Small Business SEO Workshop

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Published on July 17, 2009

Author: lakeshorebranding

Source: slideshare.net

Description

Presentation on July 17th to a group of 35 business owners from the Chicago Sustainability Business Alliance on SEO and Internet Marketing
http://www.lakeshorebranding.com/

Local Business Search Engine Optimization Lakeshore Branding June 23, 2009

Who is this guy? Marketing Consultant for brands like Dell, Gortex, Jamba Juice, Cartridge World and even the Chicago Bears I’m Certified Started digital marketing agency 2 years ago I’m Green 5 things you (hopefully) don’t know about me

I require 3 pillows to fall asleep… (head, knees, 1 to cuddle with)

I'm an active volunteer at a senior home….

I went to DePaul University

Started four companies and sold two of them

I am a semi-pro blackjack player

Start from the Beginning History of Search Google, YouTube, Yahoo, Bing, Facebook On and Off Page, Image, Local Business



Naked Pizza “69 percent of sales generated during a one-day Twitter advertising blitz”

Chicago Dominos

Dominos

Green Bean Chicago



Local Business Listings

Tips for On Page Optimization

Keep it Clean ‘s No

Staying Fresh <tip> Get a good writer </tip>

Techie Stuff XML SitemapsRobots.txtMeta DataPage TitlesLink Anchors Text and TitlesAlt TagsClean Url’s

XML Sitemaps

Robots.txt

Meta Data

Page Titles

Link Anchors Text and Titles

Alt Tags

Clean Url’s

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