Small Business Lead Generation Is Done In 4 Easy Steps

0 %
100 %
Information about Small Business Lead Generation Is Done In 4 Easy Steps
Business & Mgmt

Published on March 13, 2014

Author: jonrognerud



Learn generation is key to survival for any small business. See how 4 easy steps can change the way you look at lead generation forever. jon rognerud How Small Business Lead Generation Is Done In 4 Easy Steps Leads and lead generation is the lifeblood of any business, online or off. A system for client attraction must be put in place at the start of any new business. It must be continually tested. It must evolve from change and validated for positive return every step of the way. There are many different ways to attract new clients into your business. In fact, the myriad of options that exist may actually throw you off. You test one thing, it doesn’t work – moving right on to the second, third and fourth thing. You get discouraged and claim it’s all “hype” and get down on yourself. I’ve been there. We all have. (Talking about business owners and marketers who are responsible for lead flow). The approach, or the model of client attraction is actually quite simple. There are only 4 steps to success, and I’ve outlined them below. The lead generation and client attraction model principles you can use now. Just follow this sequence of events: 1. Generate the lead Create attention through an ad, email, search query (SEO), advertisement, radio/tv spot, etc. This must not be boring and bland. It should stimulate interest, be very targeted to their need and move the person to the next level in a series of steps. (this is part of your marketing system) 2. Provide more information via website landing page or phone call-in Create a “hunger” for your information by offering a free gift and more information from a “human grabber” or “lead magnet” (an ethical bribe in exchange for their name, email). It has to be customized to the individual, and make sure that it matches the audience for which it is intended. 3. Lead capture

Capture their email and even full address information, and send them via email and possible (CD/DVD) shipment, the actual information. The email auto-responders start here. 4. Follow-up Auto-responder ( creation and build out. Build sequences that are helpful, are education-based over a series of days, weeks and months. Continue to nurture the relationship, ongoing. This is done via email, and you can present further information via audio, video. You can provide more downloads, tools, resources and helpful information. In summary, this is a very effective model, and it’s surprising so many don’t use it. I think it’s a combination of technology phobia, and not knowing what to write – including thinking it’s somehow “spammy” – and not wanting to bug people. (You can do this without being cheesy) You are amazing – and the value of what you provide is immense, but most business owners want instant gratification (a sale). They forget that you must provide value and information that actually helps them. It’s true for a big brand as well as the smaller businesses. Apply these rules today, and watch your business grow! photo credit: kevin dooley | cc

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

Small Business Lead Generation in 4 Easy Steps | Social ...

Small Business Lead Generation in 4 Easy Steps. ... This is done via email, ... 5 Ways to Promote Your Small Business Online ...
Read more

How Small Business Lead Generation Is Done In 4 Easy Steps

Leads and lead generation is the lifeblood of any business, online or off. A system for client attraction must be put in place at the start of any new ...
Read more

Lead Generation - Network Solutions

Lead Generation; Online Video ... Find New Prospects with 4 Easy Steps: ... Small Business Blog; Small Business Success; Labs; Hot Deals; Earn Airline Miles;
Read more

Lead Generation: How to Flood Your Small Business With Hot ...

Every small business ... How to Flood Your Small Business With ... Follow these five steps closely to develop your business' "Ultimate Lead Generation ...
Read more

Lead Generation Archives - Cable ONE Business - TheWire

But it doesn’t mean it can’t be done, ... Lead Generation 4 Easy Email Tests to Deploy ... Lead Generation Small Business Conferences You Should ...
Read more

32 Clever Lead Generation Ideas For Your Next Marketing ...

Fresh out of lead generation ideas? ... Twitter cards are pretty easy to set up and lead gen ... I will share it as a reference for other small business ...
Read more

Five PPC Lead Generation Mistakes to Avoid -

... there are a couple of lead generation ground rules ... Think 4 Steps Ahead. When ... Thanks for those easy steps. Have to agree with you, lead ...
Read more

Jackie Nagel | LinkedIn

View Jackie Nagel’s professional profile on LinkedIn. ... Growing a small business today isn’t easy. ... Small Business; Lead Generation;
Read more

Prospect Definition For Marketing/Sales -

This can be done over the phone, ... How to Generate Sales Leads in Your Small Business. ... How To Find Customers In 4 Easy Steps.
Read more

News and Advice | Yahoo's Aabaco Small Business Advisor

Small business advice, news, and tools from Yahoo's Aabaco Small Business Advisor. ... 4 Steps to Starting a Conversation about Changing Your Culture.
Read more