Small Business Hiring: Make Your Talent Brand Recruit for You | Webcast

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Information about Small Business Hiring: Make Your Talent Brand Recruit for You | Webcast
Recruiting & HR

Published on September 30, 2014

Author: linkedin-talent-solutions

Source: slideshare.net

Description

To snag top talent, small businesses need to focus on strengthening their talent brand to make their company stand out. Lauren Hodgson, Head of Hiring at Infusionsoft, shares must-knows for building your talent brand.

Download the ultimate LinkedIn guide for small business: http://linkd.in/1rHBqBk

Small Business Hiring: Make Your Talent Brand Recruit for You

Meet your presenters! Lauren Hodgson Sr. Manager, Talent Tractor Beam Infusionsoft Khary Francis Product Marketing Manager LinkedIn Talent Solutions #HireToWin

Tactics for building your talent brand #HireToWin

Infusionsoft + the Talent Tractor Beam #HireToWin

STEP 1: Get crystal clear on who you need #HireToWin

6 The WHO

Step 1: Get crystal clear on who you need Make up the person you want to hire. Let’s call him.. PAT What would make Pat successful in this role? What excites Pat? Why does Pat like doing this work? Where does Pat hang out? (associations, clubs, conference, LinkedIn Groups, etc.) #HireToWin

Step 1: Get crystal clear on who you need Define what they MUST have #HireToWin

Step 1: Get crystal clear on who you need The interview process is part of branding Give candidates projects to complete to help you identify if they align with your needs Infusionsoft’s project for Master of First Impressions (receptionist) Project is submitted with application #HireToWin

Step 1: Get crystal clear on who you need Create a visual job description #HireToWin

Step 2: Treat hiring like it’s marketing #HireToWin

STEP 2: Treat hiring like it’s marketing Create your value proposition Infusionsoft’s value proposition for engineers: § Alignment towards small businesses § Continuous delivery § Empowerment coupled with a framework to execute § Mastery #HireToWin

Step 2: Treat hiring like it’s marketing Infusionsoft on… Careers Page #HireToWin

Step 2: Treat hiring like it’s marketing Infusionsoft on… Company Page #HireToWin

Step 2: Treat hiring like it’s marketing Infusionsoft on… Company status update #HireToWin

Step 2: Treat hiring like it’s marketing Infusionsoft on… #HireToWin

Step 2. Treat hiring like it’s marketing Infusionsoft on… #HireToWin

Step 2: Treat hiring like it’s marketing Infusionsoft’s website attracts people that share their philosophy #HireToWin

Step 2: Treat hiring like it’s marketing Infusionsoft’s website – culture tours #HireToWin

Step 2: Treat hiring like it’s marketing Infusionsoft’s job descriptions – creative & visual Java Developer job description #HireToWin

Step 2: Treat hiring like it’s marketing Infusionsoft’s job descriptions – creative & visual Tech Support Rep job description #HireToWin

Step 2: Treat hiring like it’s marketing Videos Infusionsoft shares what it’s like to work there …Day In the Life …What You’ll Create …Meet the Team #HireToWin

Step 2:Treat hiring like it’s marketing Infusionsoft’s video for Product Development talent Highlights solving problems, big challenges they are working on, and the ability to grow and work with smart people. #HireToWin

Step 3: Employees as marketers *Infusionites* #HireToWin

Step 3: Employees as marketers Infusionsoft encourages employees to share on social media #HireToWin

Step 3: Employees as marketers Infusionsoft encourages employees to share on social media Sample tweets for employees to use: Tweet from CTO #HireToWin

Step 3: Employees as marketers Infusionsoft encourages employees to share on social media On LinkedIn #HireToWin

Step 3: Employees as marketers # Infusionsoft encourages employees to share on social media Use Twitter to show what life at Infusionsoft looks like. Employee’s tweet with #infusionlife #HireToWin

Step 3: Employees as marketers Infusionsoft gives employees LinkedIn profiles tips #HireToWin

Step 3: Employees as marketers Encourages employee referrals #HireToWin

Step 3: Employees as marketers Celebrates employee referrals - Highlight: 1/3 of people come from employee referrals #HireToWin

Step 3: Employees as marketers Infusionsoft’s results • 60% of employees have owned or currently own their own small business. • It’s harder to get into Infusionsoft than it is Harvard! • 3.7% acceptance rate • InMail response rate is 32% for tech positions. • 1/3 employees come from referrals. #HireToWin

Your checklist ü Get crystal clear on who you need • Create a persona for your next hire. • Define the 5 things they MUST have and test for them. • Develop projects for candidates that will help you evaluate if they’re a good fit. • Create a visual job description to engage and educate your team. ü Treat hiring like it’s marketing • Define your value proposition for each role. • Amplify what makes your company unique on LinkedIn and other social media. • Use your website to share your values, culture videos, and what kind of people you want. • Get creative with job descriptions – make them visual and speak the candidates language. ü Use your employees as marketers • Encourage employees to share updates, company culture, and jobs with their networks. • Provide employees with sample tweets and posts they can use. • Give employees tips on their Linkedin profiles – develop a tip sheet! • Encourage and celebrate employee referrals. #HireToWin

You’re Invited to watch Talent Connect Live! What: Live broadcast of Talent Connect 2014 When: Oct 21 and Oct 22 Register: http://lnkd.in/talentconnectlive Perks: • Hosted broadcast with commentary • Early access to TC365, post-event website #HireToWin

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