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Published on March 8, 2014

Author: veenatalari

Source: slideshare.net

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short project on samsung csr

Research methodology PROJECT ON CORPORATE SOCIAL RESPONSIBILITY INITIATIVES OF SAMSUNG  Secondary data Data is collected through internet. Chapterisation : 1. Introduction to CSR 2. Introduction to Samsung company 3. Introduction of CSR at Samsung 4. Samsung’s CSR initiatives 5. Samsung awards to CSR initiatives.

Rational of study of Samsung This study helps us to understand the corporate social responsibility of Samsung. In which it has undertook various steps towards education of poor children, dealing with environmental issues, helping to eradicate unemployment, etc. At Samsung, it is believed that it the responsibility of the company to do business in a way that enriches our planet.  Samsung is one of the world’s largest consumer technology companies, with a focus on mobile phones, televisions and tablets. They also produce medical and healthcare technologies, as well investing in renewable energy.

Corporate social responsibility CSR is a process with the aim to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities. • A common approach to CSR is corporate philanthropy. This includes monetary donations and aid given to local and nonlocal non profit organizations and communities.  Another approach to CSR is to incorporate the CSR strategy directly into the business strategy of an organization.  Another approach is garnering increasing corporate responsibility interest. This is called Creating Shared Value, Or CSV. The shared value model is based on the idea that corporate success and social welfare are interdependent.

CSR initiatives of Samsung The Samsung Hope for Children, the company’s philanthropic initiative focused on helping children lead healthier, smarter and more sustainable lives.  Samsung's solve for Tomorrow program also helps the National Education  Samsung has been helping the world create a sustainable and green environment  Samsung supports top ranking athletes across individual sports disciplines with their training expenses while they prepare for the Asian or the Olympic Games.  Hope for Culture represents Samsung’s tribute to the rich Indian cultural heritage through Tagore Literature Awards that recognizes the best literary contributions 

Corporate Social Responsibility at Samsung A commitment to bettering our communities runs deep at Samsung, both among our employees and as part of our corporate culture. The main focus of our social contributions is making the lives of children better, especially by promoting education and health. For many such activities Samsung India wins the prestigious Golden Peacock Award for its CSR initiatives for three consecutive years .

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