Published on March 9, 2014
First Presented: May 19th, 2011 ◦ 10 AM – 3 PM ◦ PTC, NLR, AR Annie Sells, AATYC WorkForce Training Assistant
Remember your first time? • • • • • • www Email Website Cell Phone Text messaging Blackberry, Palm, Android, and/or iPhone • Social Media
If Social Media seems like a useless waste of time – or – a strange and unnatural way of communicating, you are not alone!
Why are you here? The AATYC Aerospace Training Consortium Project Management Team expressed the desire to explore online marketing options. After thorough analysis we discovered: – Information was 2+ years old – More negative than positive – Was obscure – Was not interactive
Defrag: What do you think? What are your impressions thus far? What are your concerns? What are you excited about?
According to Harvard Business School SM networking is the most significant business development of 2010, topping the resurgence of the U.S. automobile industry. Published December 27th, 2010
Harvard Business School continued… SM networking is a Unique way of broadly communicating real-time messages to the audiences they (YOU) want to reach. Published December 21th, 2010
Can you see the value?
What do you choose? Choice 1: Walk away. Choice 2: Learn to utilize these tools yourself and/or invest in someone who will utilize these tools with you .
Before you launch your SM Marketing Talk to & work with your: • Aerospace / Workforce development departments • Public Relations & Advancement officers • Communications offices • Admissions offices • Student Services offices • Career Pathways directors • Your student bodies, especially your Aerospace, Public Relations & Communications students
Not only are you not alone, you are not reinventing the wheel! You shouldn’t have to worry, about finding extra spokes! – S. Paull
Getting started: Take baby steps 1. Gather your team. 2. Develop a plan, SM policy & mission statement. 3. Start small. 4. Manage your tools effectively & efficiently by connecting. 5. Good starting points are Facebook (NOW) & LinkedIn (ASAP).
H. A. T. C. H. : 5 Components of a focused SM Plan 1. Humanistic 2. Actionable 3. Tangible 4. Clarity 5. Happiness -Andy Smith co-author of The Dragonfly Effect
Humanistic FOCUSED ON THE NEEDS OF YOUR AUDIENCES
Actionable SINGLE GOALS: START LONG TERM, THEN DETERMINE YOUR SHORT-TERM GOALS & PRIORITIZE
Tangible GOALS ARE MANAGEABLE HAVE A CLEAR PROCESS ALLOW FOR COURSE CORRECTIONS
Clarity TOO MANY GOALS = LOST FOCUS K. I. S. S.
Happiness GOALS SHOULD BE PERSONALLY MEANINGFUL TO YOU AND YOUR TEAM MEANINGFUL = MOTIVATING
Everyone that is a part of your offline network can become a part of your online community.
13 SM Essentials 1. Establish a clear objective. 2. Reframe your notion of marketing & communications, where SM is concerned. 3. Clarify your positioning. 4. Identify the influencers in your camp. 5. Listen before you launch. 6. Integrate your SM (websites, email tag lines, publications, etc.). 7. Engage your staff. 8. Engage your students. 9. Engage your business and industry partners. 10. Be honest and authentic. 11. Define your metrics according to your objectives. 12. Fail quickly and fail cheaply. 13. Listen, reevaluated & try again.
Where can you find me? Personal Facebook LinkedIn Profile Twitter Wordpress Blog Examiner.com Column TheCityWire Article
We are here to assist YOU!
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