Sleeping Giant Media presented to business students at Canterbury Christ Church University in Broadstairs

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Information about Sleeping Giant Media presented to business students at Canterbury Christ...
Business & Mgmt

Published on March 6, 2014

Author: SleepingGiantMedia

Source: slideshare.net

Description

Sleeping Giant Media Managing Director, Luke Quilter, recently presented to undergraduate business studies students at Canterbury Christ Church University.

Many of the students are considering becoming entrepreneurs upon graduation. Luke wanted to share his personal journey of what it's really like to start a business.

See the video here - http://youtu.be/_zcrWDJb410

www.sleepinggiantmedia.co.uk

Canterbury Christ Church Uni

Focus - I talk about setting up a business quite a bit which is because it is my background - Not everyone wants to do this, but the principles and challenges I talk about apply in corporate life too t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 2

What business is really about

There is no perfect situation - Imagine you are 65 - Imagine you had a recipe for how to cook a dish that your friends liked - Imagine if you then had to convince existing restaurants that it was better than theirs - Then for the privilege of using your recipe they had to pay you a percentage of the profits t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 4

How many issues do you see?

Thats the KFC story t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 6

but I am too young - There is no right time or wrong time to start a business - There are however lots of excuses - Too young, too old, not enough knowledge, not enough money, not the right location t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 7

Introduction - Take you through the last 5 years of starting and then running a business - Talk about some business systems and process’ that are important - Look at some of the more personal requirements t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 8

My story

What I would like to tell you - Created a business plan - We got all our legal elements sorted - We followed the plan to the letter - We knew exactly what we were doing - It was really easy - We made loads of money and lived happily ever after t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 10

The reality

What we do We focus on delivering more relevant visitors to our clients websites t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 12

What we do With the ultimate focus of getting them more customers and growing their business t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 12

What we do PPC Social SEO Website t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 12

SGM vs the competition - Client High performance Customer service Low Giant Sized Gap Low Technology t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk - Client retention High 13

Where it began

Year -1 - Part time - Working full time, studying a masters degree - Put together a business plan - Kept the costs low - built up a few clients 2008 - Planned the processes t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 15

Best laid plans - Who is it for? - The point of the business plan - Main things to include - General road map plan - Financial forecast t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 16

Getting started - Keep your overheads as low as possible - Reduce risk where ever possible - Don’t worry too much about planning every detail t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 17

Year 1 - Full time - Long hours - Pretending to be bigger than you are - Understanding the concept of running a business 2009 - All hands on deck - Very exciting! t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 18

Year 1 - It is about learning what business is all about and how it works - There isn’t really anything you can do to prepare for that, it is just a case of doing it - Just try and learn it as fast as you can - Academic models help to give you a frame of reference and a start point t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 19

Year 1.5 - More structure, more process 2010 - No tie’s (getting our own identity) - Money coming in - Important to reinvest money back into the business t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 20

Year 2 - 3 - More established agency, structure, and tone - Managing and monitoring staff becomes more challenging - Legal elements - Managing the growth t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 21

Building a team - Decentralized structures - Bottom up approach - Less structure and more of a collaborative approach Directors Management Executives t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 22

Building a team - Decentralized structures - Bottom up approach - Less structure and more of a collaborative approach Directors Management Executives t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 22

Year 4 - All about the team - All about marketing and building a brand and asset that is bigger than 1 person t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 23

Sleeping Giant Media t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk Clients 24

275% 2012 10 out of 10 94% 10 out of 10 2013 Staff growth Are you happy with SGM's service? Average customer service rating Client questionnaire October 2013 Would you feel comfortable referring SGM to other companies?

IG personalities

Year 4 - Challenges we face - Retaining quality of service while scaling - Internal communications and knowledge sharing t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 27

Moral t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 28

The practical stuff

Model Financial Clients Innovation People t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 30

Internal technology - Cloud based computing - Online document storage - Time sheeting - Cloud based CRM - mobile integration - Apple based - Fibre optics in the building t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 31

External change Algo to reduce value of low quality links Talk of algo change Algo change Algo change Penguin 2.0 coming Out reach planning t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 32

Long term objectives -Utilisation of technology to help client retention and management -Continue to build knowledge sharing within the business -Monitor external technology change and adapt the business t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 33

Set goals Profit Office move 40000 Recruitment of 5 0 December January Key targets: Over £200k np February March 2011 April May 2012 June 2013 July August September October November Projected Over 33% profitability Retention of 100% positive months t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 34

It’s not business, it’s personal

What you need to be successful - “It not personal its just business” - What attributes I have found important in order to be “successful”, and things that I am still working on t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 36

What success takes - 1. Awareness - 2. Emotional Control - 3. Invincible determination - 4. Positive perspective - 5. Continual learning t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 37

Awareness - Know what you know - Know what you don’t know t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 38

Emotional control - Don’t let your decision making be changed by your emotions - Make your emotions work for you not the other way around t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 39

Invincible determination - You are the biggest blocker to your success - Overcome your own inner fears of failure - Set your goals and don’t deviate - No matter who tells you that you can’t do something believe you can t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 40

Positive perspective - You can’t control external events - You can control how you view them - You can help develop a positive attitude t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 41

Continual learning - Every day the challenge is different and you have to stay on top of it - The only way you can is by learning every day t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk 42

Thanks for your time -Please don’t hesitate to ask any further questions as we would be happy to answer them t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk

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