Skype Map New Small

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Information about Skype Map New Small

Published on October 21, 2007

Author: pacificleo


Skype Ecosystem 2007 FirstPartner Kurt Lyall Christopher Owen t. +44 (0)870 874 8700 Customers Introduction Welcome, this map has been prepared by FirstPartner following extensive research on Skype, its market Skype Hourly Usage Stats The Individual User Families Business environment and partners. It presents an accurate picture of the ecosystem as at the 18th September Needs: Needs: Needs: 7 2006. The map is structured into multiple tiers as follows: Customer Millions of online concurrent users 1) Free calls to friends and family 1) Out of the box and simple to use 1) Ease of use and centralised management Customer Segments - end customers, their segmentation and needs as end-users. 1. Segments 2) Long distance international calling Skype Customers low cost 2) Reliability and 2) Cost savings Propositions - what Skype means to end-customers. 2. The Channel - the various channels and routes to market adopted by Skype. 3. 3) Voicemail and a telephone number to be contacted by 3) Keep existing number 3) Integrates with existing telephony services and equipment 3.5 Phones: the full spectrum of devices, handsets and equipment used for making Skype calls. 4. Internet Connectivity - the often overlooked but key silent partner in enabling the Skype service 5. to be delivered peer-to-peer. Skype Platform - the core system enabling Skype calls and integration with 3rd party applications. 6. Propositions 0 Skype Infrastructure - covering billing, APIs and termination. 7. 0.00 6.00 12.00 18.00 0.00 Time (ufc) Skype application partners - the emerging category of value-add applications and services that 8. Source: Skypestats 2006 are driving innovation within Skype’s ecosystem. - Skype is free to download and really easy to use. Enablers - extended partners such as 3rd party applications, market places, experts and 9. - Use SkypeOut to call ordinary phones. publications. Skype Propositions Co-branded Propositions SME/SOHO Business Telephony Solution Propositions - Skype to Skype will always be free. Market Facts Skype to Skype Skype Out/In IM/Chat/Presence Video Calling SMS Skypecast Hardware Bundle Content Bundle IVR PBX Conf. Calling Call Forward 1. In the next 12-18 months we believe Skype’s ecosystem can add significant scale and can enable - Free Skype to catch and overtake Microsoft’ s 20m online active user base of live contacts (MSN VoIP Annual Minutes of Use (Billions) Example: Superman Pack 1600 1,495 Messenger). eBay’s acquisition late in 2005 has given Skype the resources, unique access to the eBay’s Distribution 1400 buyer/seller community and a US presence from which to scale and defend against fast follower 1200 competitors. 1000 Retail e-Retail On the Street Skype Download Skype Extras Store Community Portal User Directories Classifieds eBay Merchants 760 The Channel 800 2. In 2006, Skype’s ecosystem has gathered pace and grown significantly: 600 - Application developer community has tripled in size to over 3,000. Watch This Space: The Skype Extras Starter Kits Pixmania Internet Cafes Livedoor pch Thomson Local Gumtree 367 & Routes to Store is an e-Retail 400 - Over 400 applications are catalogued by Skype. Credit Vouchers Auchan Firebox Newsstands LunarStorm Craigslist 183 Skype 2.6 Beta distribution channel Sainsbury’s El Corte Ingles I Want One of Those Bookstores Daum Jubii Ecademy Kijiji - Over 400 hardware devices are Skype certified. 200 72 Find and join Skypecasts with Market which sells hardware, Radioshack RetailOnline IT Consultants Buffalo Pacnet Rotary Club 0 new Live tab. Share favourite accessories, ringtones 2005E 2006E 2007E 2008E 2009E SonyStyle Small Office Supply Shops Bebo SixApart links in your mood message. Source: Various public presentation 3. A steady news flow of deals and announcements has taken place as eBay has sort to cement their and much more.... eBay Independent Mobile Phone Retilers Kodak Photo Voice acquired advantage in the VoIP market. Skype is also now benefiting from the experience of eBay’s Independent Computer Stores own developer community (some 30,000 members) and we expect to see greater benefits from the tighter integration of eBay’s and PayPal’s developer community with Skype’s ecosystem going forward Watch this Space - Click2Call Advertising into 2007. Skype Registered Users (Millions) 250 Pay Per Lead on eBay Pay Per Lead on Ad Networks Talk with Seller Late on Mortgage Payments? 200 Distributors Call now to get relief! 0800 983 2990 Ask seller a questions Read seller’s responses 150 EET Vision Software Webtangers Qbest Q-Best Ltd Revenue Opportunity: Dangaard Telecom Brightpoint Brightstar SOGEL Pay per lead 100 50 Fixed Line / Fixed Wireless Hardware PC Softphones Mobile Phones eBay Client Embedded Click2Call Portals 0 05Q1 05Q2 05Q3 05Q4 06Q1 06Q2 06Q3E 06Q4E 07Q1E 07Q2E 07Q3E 07Q4E Headsets IP Phones Wi-Fi Phones Other Hardware Toolbars Skype Client USB Keys Skype Client Phones Gumtree Bebo Communities & Internet Explorer Toolbar Motorola Netgear Simplyphone Linksys U3 Pro Series Sandisk iSkoot BENQ Joomla/Mambo Content Pay Per Lead Thunderbird Toolbar 2% Polycom SMC Trinity RTX Zippy Linksys Iocell IPDRUM i-mate Services vTiger Phones 0% 2006Q1 100.0 13% Skype Out Plantronics Belkin Philips Edge-core Logitec Creative EchoStore EQO Communications dopod OutlookToolbar ACT! Users: 181m registered users 90.0 Icemat Siberia Edge Core TopCom Intel PackardBell Woxlib HTC OfficeToolbar Ot her Skype Journal CAGR: 151% (int) 80.0 Sennheiser Polycom USRobotics SanDisk VoipVoice E-Ten Outlook ExpressToolbar Reach per Mn: 22,911 70.0 D-Link Panasonic Sony Vaio FirefoxToolbar Source: eBay, Nielsen 60.0 Skype In 50.0 44% Revenue Opportunity: 32.0 40.0 30.0 Hardware Certification 20.0 Voice Mail 3.2 Internet Connectivity Mobile Connectivity Blocked Connectivity Click2Call Providers 10.0 41% 0.0 Partner ISPs Other ISPs Traffic Management Vendors Wireless ISPs Skype Carriers Other Google 100.0 Internet 2007Q4E Skype Out Vonage 90.0 Ot her Skype In Gizmo Project Pay Per Lead HGCBroadband Wanadoo Internet Access UK Sandvine Boingo eTen E-Plus O2 Telefonica Vodafone 80.0 Connectivity 33% 33% Tiscali NetZero NetEqualizer The Cloud Three Hutchison 3 T-Mobile Deutsche Telekom 70.0 PacificInternet BT Yahoo Connect4free Matrix Communications Fiberlink Swisscom Orange Cingular 60.0 50.0 39.9 40.0 30.0 Revenues 20.0 Communities & 4.1 10.0 Content Magic Source Skype Platform Services 0.0 Voice Mail 8% Warner Music Group Deal: 2% 24% Source: Skype investor presentation 2006, FirstPartner estimates

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