Published on December 30, 2008
Six Steps To Successful Socialtext Implementation and Adoption
Encourage a range of use cases Photo Credit: http://www.flickr.com/photos/dearbarbz365/2457570470/
Broad Range of Use Cases
Recruit energetic champions Photo Credit: http://www.flickr.com/photos/emeryway/2950058165/
Launch with hands-on activities Photo Credit: http://www.flickr.com/photos/bala_/2488407797/
Route repeated activities through Socialtext Photo Credit: http://www.flickr.com/photos/spiicytuna/188111824/
Complement existing systems of record Photo Credit: http://www.flickr.com/photos/ciordia/399354425/
Leverage the public Socialtext community Photo Credit: http://www.flickr.com/photos/ciordia/399354425/
Collaboration + Social Networking Photo Credit: http://www.flickr.com/photos/smedstad/2350721991/
Use Cases Photo Credit: http://www.flickr.com/photos/brent_nashville/2899809814/
Company wide • Conversation: provide a place where everyone has a voice, and everyone can share ideas, bookmarks, pictures, news, … • HR processes: – New hire on-boarding – Accounts payable – Benefit enrolments
Sales & Marketing • Event planning • Competitive intelligence • Best practices (lead gen, prospects, closing) • Customer / Account / Rep information • Tracking and metrics Accelerate sales cycles & win-rate
Dev / QA / Support • Feature planning • Release schedules / milestone reports • Problem reports, bug tracking / fixing • Knowledge Base • Product Documentation Reduce time-to-resolution / implementation
External • Vendor Relationships (ex: Press Relations) – Improve communication • Business Development & Partner Programs – Grow channel revenue • Professional Services & Client Relations – Increase customer satisfaction
Personal • Information repository • Journal • Task list Photo Credit: http://www.flickr.com/photos/curious_zed/500646353/
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6 Ways to Get Business Value from Social Software . ... to the success of every Socialtext implementation ... six successful implementation ...
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