Six Acts of Leadership

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Information about Six Acts of Leadership
Business & Mgmt

Published on February 27, 2014

Author: RoyOsing

Source: slideshare.net

Description

The challenge facing a leader in today’s highly volatile economy is formidable. It is to create an organization to Stand-Out NOT Fit-In.
Companies that fail to break away from The Competitive Herd and establish themselves as Unique, Distinctive and Remarkable to their Fans fade away and eventually die. Road kill is everywhere.
This is my message to leaders who want to create sustainable success for their organizations; who want to build something special that will be honored by their customers and loved by their employees.
My Six Acts of Leadership will help managers become Leaders. Who focus on execution rather than “the Plan”. Who carve out a One and ONLY competitive claim for their business to separate themselves from their competitors.
Who create memorable experiences for their Fans.
Who serve their employees to deliver Dazzling service.

Six Acts of Leadership

Agenda • Why is “BE DiFFERENT” critical? • Do you have a “Game Plan” that defines your growth goals and declares your unique competitive claim? • Is your marketing strategy “Experience Based”? • Do you “Promise to Serve” your clients to build long term loyalty?

Look Around… Dying… or dead Blackberry Nortel Yellow Pages Blockbuster Nokia Sears

The Competitive Herd… “Un-differentiation” is happening – Hard to distinguish among competitors – Copying – “Same” Services – One-Size-Fits-All mentality

The QUESTION… “WHY SHOULD I CHOOSE YOU WHEN I HAVE SO MANY OTHERS TO CHOOSE FROM?”

The ANSWER… • To StAND • OuT from the Herd… You MUST deliver VALUE which is – RELEVANT (something people really care about), AND –UNIQUE (something that provide) ONLY you

DiFFERENT Strategy… IT’S ABOUT CREATING… UNIQUENESS DISTINCTION REMARKABILITY GASPWORTHINESS INDISPENSABILITY MEMORABILITY UNFORGETTABILITY

BE DiFFERENT Because if you DON’T, you will be  CoMMON  IgNORED  InVISIBLE  DiSPENSABLE,  AND…. DEAD (sooner or later)

Six Acts of Leadership Act 1 – Plan to Execute Act 2 – BE The ONLY One Act 3 – Focus on your Fans Act 4 – Think Experiences Act 5 – Dazzle Act 6 – YOU! little BIG Things

Six Acts of Leadership Act 1 – Plan to Execute Act 2 – BE The ONLY One Act 3 – Focus on your Fans Act 4 – Think Experiences Act 5 – Dazzle Act 6 – YOU! little BIG Things

Plan to EXECUTE 1. You NEED a Game Plan. 2. Work ON your business not just In it. 3. Build it to EXECUTE – No Execution = No success

Plan to EXECUTE • BE DiFFERENT Strategic Game Plan Model 1. HOW BIG do you want to be? 2. WHO do you want to SERVE? 3. HOW will you compete and WIN?

Plan to EXECUTE • Get you your Plan ‘Just – Rebalance your efforts – 20% plan; 80% execute – “Laugh at perfection” about Right’

Plan to EXECUTE • Cut the CRAP – Old stuff no longer relevant – CRAP = bandwidth suckers – Prevents doing ‘The New’

Cut the CRAP "Most leaders don't need to learn what to do. They need to learn what Peter Drucker to stop." -

Plan to EXECUTE • Focus. Focus. Focus. – Multitasking can be deadly – Roy’s Rule of 3 – Focus on the critical few – That deliver 80% of your strategy

Plan to EXECUTE • Plan on the Run – Learn from Execution of ‘The New’ – Adjust your strategy as you go – Be ‘good’ at anticipating; ‘great’ at responding – Plan, Execute, Learn, Adjust, Execute …

Plan to EXECUTE • ‘Bloody-Up’ Your Plan – Paper cuts? – Coffee Stains? – Notes? – Ear marked pages? – Repository of Learnings from Execution – MORE than a statement of direction

Six Acts of Leadership Act 1 – Plan to Execute Act 2 – BE The ONLY One Act 3 – Focus on your Fans Act 4 – Think Experiences Act 5 – Dazzle Act 6 – YOU! little BIG Things

BE The ONLY One “We are the ONLY ones that….”

BE The ONLY One • “You don’t want merely to be the best of the best. You want to be the ONLY one’s who do what you do” – Jerry Garcia, The Grateful Dead

BE The ONLY One “insulinpumps.ca is The ONLY Company delivering the full range of insulin pump products, education, support and diabetes Business Development. We ONLY serve Pharmacy. We are Powered by Pumpers.”-- Melany

TEST your ONLY… • Question #1: Is • it Relevant? Question #2: Is it true?

Six Acts of Leadership Act 1 – Plan to Execute Act 2 – BE The ONLY One Act 3 – Focus on your Fans Act 4 – Think Experiences Act 5 – Dazzle Act 6 – YOU! little BIG Things

Focus on your “Fans” • People who know you and care about what you do • Who are loyal to you • Are connected • And are ‘Sneezers’ • Use them to help you build your business • Discover their ‘Secrets’

Secrets • A Secret is an innermost desire that someone has; Things that a person: craves, covets, aches (for), hungers (for), itches (for), sighs (for), yearns (for), lusts (after) and longs (for)

Six Acts of Leadership Act 1 – Plan to Execute Act 2 – BE The ONLY One Act 3 – Focus on your Fans Act 4 – Think Experiences Act 5 – Dazzle Act 6 – YOU! little BIG Things

Think Experiences • • • • • The Herd Flogs products & price It’s NOT only about WHAT we do It’s about “Delivering Happiness” to people Happiness = Memorable Experiences Make Experiences YOUR end game

Think Experiences • “My job is to create Memories”, Nasr, Tour Guide, Petra Jordan

Think Experiences • “… a very clear guideline has emerged from our recent research on the determinants of happiness: Spend your money on experiences.” -- Thomas Gilovich, professor of psychology at Cornell University

Think Experiences ‘Your New Chapter’  “Sold” home (Core)  Mover Referral  Cleaning Services  Utility Services Management  Home Maintenance Services  Community Introduction Package  Furniture Deals  ‘Last Dinner on us’ Gift

Six Acts of Leadership Act 1 – Plan to Execute Act 2 – BE The ONLY One Act 3 – Focus on your Fans Act 4 – Think Experiences Act 5 – Dazzle Act 6 – YOU! little BIG Things

Dazzle = Serving • Serving = CORE SERVICE + … – What they GET from you.. Clean hotel room, good food, “SOLD” sign on your property – Satisfy ‘em – Meet expectations 24X7X365 – You get C’s – If not, they will leave you in a HEARTBEAT & SNEEZE how BAD you are

Dazzle = Serving • Serving = CORE SERVICE + SERVICE EXPERIENCE – – – – – – How they FEEL DAZZLE ‘em with it Make it GASPWORTHY Leave ‘em BREATHLESS You get A’s Loyalty, Raving Fans & Sneezers

Dazzle = Serving • I was satisfied that my realtor showed me a number of homes that that matched my needs. • I was pleased that he understood the market in my area and helped me set an effective selling price. • I liked that she was available to me when I wanted to speak to her. • But what really blew me away was…

How to Dazzle • You gotta “Luv” Humans! • “Surprise” your clients based on what they “crave” • Trash ‘Dumb Rules’ • Provide Dazzling Recovery when you screw a Client over: Fix it + Surprise ‘em FAST!

Six Acts of Leadership Act 1 – Plan to Execute Act 2 – BE The ONLY One Act 3 – Focus on your Fans Act 4 – Think Experiences Act 5 – Dazzle Act 6 – YOU! little BIG Things

YOU! little BIG Things Change your thinking: to how can I BE DiFFERENT?

YOU! little BIG Things Create a Game Plan for your yourself ONLY Statement

YOU! little BIG Things Meet with one Fan per week; referral opportunities

YOU! little BIG Things Client Report Card: Ask ‘em what they think

YOU! little BIG Things “Execute Imperfection”; Be OK with 80%

YOU! little BIG Things Remember: You are in the Experience-Creation business

Wrap up – An Invitation • Check-out my (Revised) site bedifferentorbedead.com • Blog Articles on Strategy, Value, (and other stuff) • Connect and Engage with me 44

BE DiFFERENT Series 45

BE DiFFERENT Series 46

BE DiFFERENT Series 47

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