advertisement

Singapore Transmedia Meetup notes #3 - March 4, 2014

60 %
40 %
advertisement
Information about Singapore Transmedia Meetup notes #3 - March 4, 2014
Business & Mgmt

Published on March 5, 2014

Author: marcosparmberg

Source: slideshare.net

Description

topic: Agile Storytelling and lean business models for brand building
advertisement

#3 04. March 2014 AGILE STORYTELLING and lean models for brand building. http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14

http://ourbetterworld.org/goodstoryasia/ http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14

What is transmedia? • Henry Jenkins: “Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.” • Christine Weitbrecht: True transmedia narratives deliberately use the unique properties of each media platform to help the consumer experience the different parts and perspectives of a story in the most meaningful way possible. http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14

Storytelling: “delicate but potent” http://www.youtube.com/watch?v=suRDUFpsHus Wednesday, 5 March, 14

Cultural context and fragmented storytelling http://vimeo.com/52259602 Wednesday, 5 March, 14

Fiction becomes reality, becomes image http://www.youtube.com/watch?v=1AS-dCdYZbo Wednesday, 5 March, 14

Brand symbiosis crafted to perfection http://www.youtube.com/watch?v=M7FIvfx5J10 Wednesday, 5 March, 14

“Going all the way” http://www.youtube.com/watch?v=F_wxDuN3WNA Wednesday, 5 March, 14

http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14

Interactive film http://www.youtube.com/watch?v=cIZUUpKzFF8 Wednesday, 5 March, 14

Participatory storytelling http://www.youtube.com/watch?v=ZIaF5rVaZ0A Wednesday, 5 March, 14

Branded 微电影 web series http://www.youtube.com/watch?v=LWX00Ijmjrk Wednesday, 5 March, 14

Branded 微电影 web series http://www.youtube.com/watch?v=ZKNc68PicKk Wednesday, 5 March, 14

Standalone IP building http://www.youtube.com/watch?v=yltlJEdSAHw Wednesday, 5 March, 14

Standalone IP building http://www.youtube.com/watch?v=IJNR2EpS0jw Wednesday, 5 March, 14

Standalone IP building (tie-ins) http://youtu.be/bZmRqoCTg1Q Wednesday, 5 March, 14

Creating an IP universe http://www.youtube.com/watch?v=lUtnas5ScSE Wednesday, 5 March, 14

http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14

http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14

Lumiere • • http://lumiere.is/ cloud software pairs interactive video with sophisticated visual analytics, letting viewers weigh in to help you deliver great content, every time http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14

Resources • Simon Kemp “Social brands, the future of marketing” (ebook) http://www.slideshare.net/eskimon/social-brands-the-future-of-marketingebook-by-simon-kemp • Writing for Multiple Platforms & Immersive Experiences - Chuck Wendig, Andrea Phillips, J.C. Hutchins, Atley Loughridge, Lance Weiler (roundtable audio, incl. project links) http://buildingstoryworlds.tumblr.com/post/77361058669 • Transmedia Manifest http://www.transmedia-manifest.com/ http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14

Asia Transmedia Newsletter: sign-up: http://eepurl.com/NTNyj http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14

Stay in touch with the community: • SG Meetup: http://www.meetup.com/Singapore-Transmedia-Meetup/ • G+ community: http://j.mp/1cwcfr5 • Facebook community: http://facebook.com/transmediaasia • Host: Marco Sparmberg: @MarcoSparmberg / mail@m-sp.net http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

Wakeboard Singapore Meetup - facebook.com

Wakeboard Singapore Meetup. 190 likes. ... 3 BELGIUM 4 CANADA 5 CHINA ... December 4, 2014 ·
Read more

Joey T. - Singapore Entrepreneurs Network (Singapore) - Meetup

... As at 6pm, 21st November 2014, the Singapore ... 3/3/3/f/member_257653119.jpeg http://www.meetup.com ... photos/event/8/4/a ...
Read more

Mi Singapore | Facebook

Mi Singapore, Singapore. 124,587 likes · 489 talking about this. The official Facebook page of Xiaomi in Singapore.
Read more

Wikipedia:Meetup/Bangalore/Bangalore15 - Wikipedia, the ...

Wikipedia:Meetup/Bangalore/Bangalore15 This page is currently inactive and is retained ... June 4, 2016 () Women in Jewish History @ CJH: June ...
Read more

Captain Carboard VS Bruce Boh — Medium

StoryCode Singapore Aug 26, 2014 4 min read. Captain Carboard VS Bruce Boh. ... to prototype the very first workshop for his latest social transmedia ...
Read more

Singapore - OWASP

Bypassing functional access control 3. Bypassing data access control 4. ... 12 March 2014 Venue: Prudential ... its activities with Singapore Security ...
Read more

gletter's items for sale on Carousell

Singapore. Joined March 2014. Follow. Verified ...
Read more

Buy Tupperware in Singapore: May 2014

... of out-of-stock situation for 500ml Eco bottles due to its popularity, Tupperware has launched 500ml Eco bottles in 4 ... Available from 1 June 2014!
Read more

Singapore 3-In-1 Uncut Banknote Purple $2 Ship Series UNC

Singapore 3-In-1 Uncut Banknote Purple $2 Ship Series UNC ... These notes are in UNC condition in my opinion, ... meetup and pickup at Kovan MRT.
Read more