Singapore Transmedia Meetup notes #3 - March 4, 2014

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Information about Singapore Transmedia Meetup notes #3 - March 4, 2014
Business & Mgmt

Published on March 5, 2014

Author: marcosparmberg

Source: slideshare.net

Description

topic: Agile Storytelling and lean business models for brand building

#3 04. March 2014 AGILE STORYTELLING and lean models for brand building. http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14

http://ourbetterworld.org/goodstoryasia/ http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14

What is transmedia? • Henry Jenkins: “Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.” • Christine Weitbrecht: True transmedia narratives deliberately use the unique properties of each media platform to help the consumer experience the different parts and perspectives of a story in the most meaningful way possible. http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14

Storytelling: “delicate but potent” http://www.youtube.com/watch?v=suRDUFpsHus Wednesday, 5 March, 14

Cultural context and fragmented storytelling http://vimeo.com/52259602 Wednesday, 5 March, 14

Fiction becomes reality, becomes image http://www.youtube.com/watch?v=1AS-dCdYZbo Wednesday, 5 March, 14

Brand symbiosis crafted to perfection http://www.youtube.com/watch?v=M7FIvfx5J10 Wednesday, 5 March, 14

“Going all the way” http://www.youtube.com/watch?v=F_wxDuN3WNA Wednesday, 5 March, 14

http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14

Interactive film http://www.youtube.com/watch?v=cIZUUpKzFF8 Wednesday, 5 March, 14

Participatory storytelling http://www.youtube.com/watch?v=ZIaF5rVaZ0A Wednesday, 5 March, 14

Branded 微电影 web series http://www.youtube.com/watch?v=LWX00Ijmjrk Wednesday, 5 March, 14

Branded 微电影 web series http://www.youtube.com/watch?v=ZKNc68PicKk Wednesday, 5 March, 14

Standalone IP building http://www.youtube.com/watch?v=yltlJEdSAHw Wednesday, 5 March, 14

Standalone IP building http://www.youtube.com/watch?v=IJNR2EpS0jw Wednesday, 5 March, 14

Standalone IP building (tie-ins) http://youtu.be/bZmRqoCTg1Q Wednesday, 5 March, 14

Creating an IP universe http://www.youtube.com/watch?v=lUtnas5ScSE Wednesday, 5 March, 14

http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14

http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14

Lumiere • • http://lumiere.is/ cloud software pairs interactive video with sophisticated visual analytics, letting viewers weigh in to help you deliver great content, every time http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14

Resources • Simon Kemp “Social brands, the future of marketing” (ebook) http://www.slideshare.net/eskimon/social-brands-the-future-of-marketingebook-by-simon-kemp • Writing for Multiple Platforms & Immersive Experiences - Chuck Wendig, Andrea Phillips, J.C. Hutchins, Atley Loughridge, Lance Weiler (roundtable audio, incl. project links) http://buildingstoryworlds.tumblr.com/post/77361058669 • Transmedia Manifest http://www.transmedia-manifest.com/ http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14

Asia Transmedia Newsletter: sign-up: http://eepurl.com/NTNyj http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14

Stay in touch with the community: • SG Meetup: http://www.meetup.com/Singapore-Transmedia-Meetup/ • G+ community: http://j.mp/1cwcfr5 • Facebook community: http://facebook.com/transmediaasia • Host: Marco Sparmberg: @MarcoSparmberg / mail@m-sp.net http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14

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