Singapore Transmedia Meetup notes #2 - Feb 11, 2014

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Information about Singapore Transmedia Meetup notes #2 - Feb 11, 2014
Marketing

Published on February 12, 2014

Author: marcosparmberg

Source: slideshare.net

Description

Topic: Empathy Led Activation

#2 11. Feb 2014 EMPATHY LED ACTIVATION Transmedia as powerful tool to customer relationship building http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 12 February, 14

What is transmedia? • Henry Jenkins: “Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.” • Christine Weitbrecht: True transmedia narratives deliberately use the unique properties of each media platform to help the consumer experience the different parts and perspectives of a story in the most meaningful way possible. http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 12 February, 14

Isaac Ray Thomas • Creative Producer @ Rainshine [transmedia project produced: Raffles Place Ghost] • Talk: Introducing EMPATHY LED ACTIVATION - a strategic approach to redefining customer relationship building for brands http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 12 February, 14

Kenny Tan • Visual Director @ StudioMB Pte. Ltd. • Talk: Location based interactive transmedia in Singapore http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 12 February, 14

Resources • Empathy Led Activation on SlideShare: http://www.slideshare.net/isaacraythomas/empathy-led-activation • 2014 Content MATTERS - The Impact of Brand Storytelling Online. Report by Waggener Edstrom: http://apac.waggeneredstrom.com/what-we-do/digital-influence-insights/ content-matters/ • The Future of Storytelling (Part 2). Report by Latitude: http://files.latd.com.s3.amazonaws.com/Latitude-FoS-Phase-2.pdf • Transmedia Recipes: http://issuu.com/nielsdielen/docs/transmediarecipes/1 • List of entry level books on transmedia: http://www.storycentral.com/transmedia-programming-masterclass-asiamedia-summit-indonesia-2013/ • http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 12 February, 14

Asia Transmedia Newsletter: sign-up: http://eepurl.com/NTNyj http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 12 February, 14

Stay in touch with the community: • SG Meetup: http://www.meetup.com/Singapore-Transmedia-Meetup/ • G+ community: http://j.mp/1cwcfr5 • Facebook community: http://facebook.com/transmediaasia • Host: Marco Sparmberg: @MarcoSparmberg / mail@m-sp.net http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 12 February, 14

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