Singapore Transmedia Meetup notes #2 - Feb 11, 2014

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Information about Singapore Transmedia Meetup notes #2 - Feb 11, 2014

Published on February 12, 2014

Author: marcosparmberg



Topic: Empathy Led Activation

#2 11. Feb 2014 EMPATHY LED ACTIVATION Transmedia as powerful tool to customer relationship building Wednesday, 12 February, 14

What is transmedia? • Henry Jenkins: “Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.” • Christine Weitbrecht: True transmedia narratives deliberately use the unique properties of each media platform to help the consumer experience the different parts and perspectives of a story in the most meaningful way possible. Wednesday, 12 February, 14

Isaac Ray Thomas • Creative Producer @ Rainshine [transmedia project produced: Raffles Place Ghost] • Talk: Introducing EMPATHY LED ACTIVATION - a strategic approach to redefining customer relationship building for brands Wednesday, 12 February, 14

Kenny Tan • Visual Director @ StudioMB Pte. Ltd. • Talk: Location based interactive transmedia in Singapore Wednesday, 12 February, 14

Resources • Empathy Led Activation on SlideShare: • 2014 Content MATTERS - The Impact of Brand Storytelling Online. Report by Waggener Edstrom: content-matters/ • The Future of Storytelling (Part 2). Report by Latitude: • Transmedia Recipes: • List of entry level books on transmedia: • Wednesday, 12 February, 14

Asia Transmedia Newsletter: sign-up: Wednesday, 12 February, 14

Stay in touch with the community: • SG Meetup: • G+ community: • Facebook community: • Host: Marco Sparmberg: @MarcoSparmberg / Wednesday, 12 February, 14

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