SIMDI Consumer Products Division

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Information about SIMDI Consumer Products Division

Published on June 28, 2014

Author: SudeshAtapattu


Prepared By Sudesh Atapattu

 SIMDI is a Basically trading company Situated in Republic of Maldives.  Its Established in Year 1972.  Mr. Ibrahim Mohamed Didi is the Chairman of SIMDI Company.  It build up with 8 main group of companies and 2 associated companies where established at Australia and Malaysia  SIMDI value the relationship with current and future customers, and express our appreciation to them through outstanding product quality, excellent service and efficient delivery systems.

We endeavor to ensure that our customers, suppliers, distributors, employees and shareholders are happier, better off and more successful for having interacted with us.

 Simdi Bonded Warehouse (SBWH) (Distributors of Alcohol)  Simdi Office Automation (SOA) (Distributor of IT products)  Simdi Consumer Products (SIMCON) (Distributors of FMCG products)  Resort Suppliers (RESU) (Distributors of Resort-ware)  IMM store 1 &2 (Marine & Industrial Equipment)  Smart Design Pvt. Ltd (Interior Design)  International Medical and Diagnostic Centre (Health care)  Stock Brokers Maldives (Specialist in Capital Markets)

 Relationship with current and future customers.  Continuous outstanding product quality.  Excellent service and efficient delivery System.  Honest and responsible Business Dealing.  Treat our employees and our clients as trusted team members.  Emotional engagement of all employees

 “SIMCON” is a SIMDI Consumer Products Division.  It is a main supplier of FMCG products in Maldives.  The “3” points of the logo signify Customer, Supply Chain Partners and Shareholders.  The slogan of the SIMCON is “Enhancing Quality”  It mainly distributing of beverages, snacks, confectionaries, coconut milk, powder and Jams.  As a distribution company, SIMCON serves main channels like General Trade, Modern Trade, Whole sale channel and Specially Premium Channels.

Vision To consolidate leadership in distribution of world renowned fast moving consumer goods in the Maldives. Mission We continue to stay closely with our customers and visualize better ways in adding value to their lives. Values  SIMCON is a customer-oriented company.  People is the most valuable asset in our organization.  Demands every member to demonstrate optimum level of integrity, fairness, transparency.  SIMCON is a performance-driven company and highly concentrate About Team effort.

Chocolates Fruit Juices Confectionary Coconut Milk Powder Beer Products Tea & Coffee Drink Tea ProductsFruit Products Coconut Milk Powder

Category Beverages Food Chocolates Confectionaries Coconut Milk Powder Non-alcoholic Beverage Natural juices Boncafe' Icafe' coffee Dilmah Tea Beerenberg Jams Cadbury Chocolates Mentos Happydent Center Shock Centre Fresh Alpenliebe Chloromint Chocoliebe Bigbabool Lollipops Santan Instant Coconut Powder

PROMOTIONS DUNAR Basmathi rice launch. (2103) Chocolate promotion (Free Tasting and Discount up to 30%/Lucky Draw) Villa Inter school Futsal Cup 2011 Café’ Al Fresco Illy Promotion(Buy one get one free promotion) Illy "Drink to Win" Promotion (Lucky Draw promotion Snapple Promotion

Normally FMCG Sector is Highly Competitive. Compare with SIMCON Following Competitors that can be seen in a Maldives. 1.Bestbuy Maldives (BBM) Bestbuy Maldives (Pvt) Ltd has made its mark in the field of trading and distributorship,started out as the trading arm of Eastinvest (Pvt) Ltd in 1994. Finally the company was floated as a separate entity named Bestbuy Maldives (Pvt) Ltd in 2006 fruit juices Fruit Juices Coconut Milk Powder Fruit Products Fruit Products Confectionary products

2.BMK Private Limited . 3.Ethumaa Pvt Ltd. 4.Telesto General Trading Pvt Ltd. 5.Happy Market Trading Company Pvt) Ltd. All These companies are distributing beverages, fruit products and confectionaries.


 One of South Asian leading FMCG international company, as its reputation in the market well known and I will like to gain experience in this field.  I think as a fresh Graduate to take a better sales and marketing Experience , SIMDI Consumer Division is a better place.  Most familiar and Well known Brands are Distribute by the SIMCON (cadbury,Berry Drinks, Dilmah Tea,Prefetti ,P&g Products)  To Improve the Brand awareness ,Sales and PR Skills. To Discover the Different Cultures, Attitudes and buying behavior of Asian region. I want a good platform to start my career and improve my skills very well and to give my maximum to the SIMDI Group.

Thank You.

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