Published on February 14, 2014
Meetup #52: Secrets to Podcasting Success February 11, 2014 www.siliconhalton.com linkedin/siliconhalton @siliconhalton
Welcome Meetup # 52 Facilitator Richard Kun BDM at RDP Associates Helping Companies Obtain Funds to Innovate & Grow
Agenda • 7:15 pm Welcome • 7:20 pm Announcements • 7:30 pm Keynote: Secrets to Podcasting Success • • • • 8:15 8:20 8:30 8:35 pm pm pm pm Mark Your Calendars Get To Know Your Members Open Floor Networking
Welcome from MEV ! The new Milton Education Village – Innovation Centre
Show of Hands • • • • 986+ members 52 meetups 8 peer2peer groups Hundreds of LinkedIn discussions
Tech Conference and Expo When: Fall 2014 When: Fall 2014 Status: Forming “circle” (group). Lot’s of interest! Tonight: Come and see me if you want to help, participate or have ideas!
Secrets to podcast success Silicon Halton Meetup #52 February 11, 2014 @donnapapacosta
Simple definition of podcasting: Internet radio show SECRETS TO PODCAST SUCCESS
A little more techie: Difference between audio and podcast SECRETS TO PODCAST SUCCESS
Podcasts – part of your content marketing SECRETS TO PODCAST SUCCESS
Why podcasts for content marketing? • Portable, time-shifted • Human touch of audio; in your ears • Multimedia grabs people • Complements text and other communications
It’s NOT just about technology and gear. SECRETS TO PODCAST SUCCESS
Yet good sound and editing matter. SECRETS TO PODCAST SUCCESS
Microphone tips • Know your settings • Use a pop filter when possible • Find sweet spot (distance and placement) • Experiment before you record • Turn off all alerts, noises, ambient noise when possible
Quick recommendations • Audio editing: Audacity or Adobe Audition (Mac and PC) or Garage Band (Mac only) • Microphone: Audio-Technica ATR2100 or Blue Yeti USB • Recording Skype calls: Call Recorder (Mac) or Pamela (PC)
Lots of options in the iOS world • Record on your iPhone • Try the iRig microphone • iTalk, SoundCloud • And many more
Don’t rely totally on a script. SECRETS TO PODCAST SUCCESS
Remember this is audio! We are not reading. SECRETS TO PODCAST SUCCESS
Listener has no visual cues • Communicate for the ear, not the eye • Use simple language; start with a hook • Give auditory guideposts (Let’s talk about three things… First…”) • Avoid lots of numbers • Do a recap at the end
Search engines hate audio. SECRETS TO PODCAST SUCCESS
Search engines hate audio. So write show notes! SECRETS TO PODCAST SUCCESS
Typical workflow • Plan episode, including guests; write outline • Record and edit • Mix in music, if using • Save as MP3; upload file (with ID3 tags) to Libsyn or other host • Publish podcast as part of a blog post (use PowerPress plugin on WordPress) • Share the podcast via social media
Consider the podcaster’s secret weapons. SECRETS TO PODCAST SUCCESS
Choose a meaningful name and cover art. SECRETS TO PODCAST SUCCESS
Building your audience is not a sprint. SECRETS TO PODCAST SUCCESS
Get help when you need it! SECRETS TO PODCAST SUCCESS
Top tech podcasts ...
Please keep in touch Donna Papacosta firstname.lastname@example.org 905.844.7645 Sign up for newsletter of tips and tricks at trafcom.com @donnapapacosta
Mark Your Calendars
SoloPreneur Peer2Peer #32 • IP • Feb 20, 2014, @ 8:30 am • Hampton Restaurant at the Quality Suites Hotel, Oakville
Meetup 53: Enemy at the Gate • • • • Cyber Security Panel Presentation / Q&A Tuesday Mar 18, 2014 Where: O’Finn’s Irish Temper, Oakville, Learn more: http://bit.ly/shmeetup53
1pm - 2pm Workshop 1 Workshop 2 Workshop 3 2pm - 3pm Workshop 4 Workshop 5 Workshop 6 3pm - 4pm Workshop 7 Workshop 8 Workshop 9 Silicon Halton Workshop Day @ Burlington HiVE • • • • • • Mar 26, 2014. Open 8am – 6pm 9 workshops: 1pm – 4pm Free for Silicon Halton members Not an 8-hr business social event, do your work, attend as many or as few workshops as you wish More presenters needed Learn more: http://bit.ly/LDi6ou
Come to our workshop day! When: March 26th Mine: Using Social Media to prospect and build your network. Hands on simulation! What Will Happen: I'll walk you through a lite version of the process, tools and programmatic approach I use. This workshop is best suited for individuals and companies that need to develop 1:1 relationships. Bring your laptop.
Dave Truman http://about.me/davetruman Highly Technical Writing and Content Management
Marathon Learning Materials Ltd based in Oakville Ontario Established 2004 www.marathonlearning.com @pattimarathon 905-257-0123
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