Published on February 14, 2014
Meetup #52: Secrets to Podcasting Success February 11, 2014 www.siliconhalton.com linkedin/siliconhalton @siliconhalton
Welcome Meetup # 52 Facilitator Richard Kun BDM at RDP Associates Helping Companies Obtain Funds to Innovate & Grow
Agenda • 7:15 pm Welcome • 7:20 pm Announcements • 7:30 pm Keynote: Secrets to Podcasting Success • • • • 8:15 8:20 8:30 8:35 pm pm pm pm Mark Your Calendars Get To Know Your Members Open Floor Networking
Welcome from MEV ! The new Milton Education Village – Innovation Centre
Show of Hands • • • • 986+ members 52 meetups 8 peer2peer groups Hundreds of LinkedIn discussions
Tech Conference and Expo When: Fall 2014 When: Fall 2014 Status: Forming “circle” (group). Lot’s of interest! Tonight: Come and see me if you want to help, participate or have ideas!
Secrets to podcast success Silicon Halton Meetup #52 February 11, 2014 @donnapapacosta
Simple definition of podcasting: Internet radio show SECRETS TO PODCAST SUCCESS
A little more techie: Difference between audio and podcast SECRETS TO PODCAST SUCCESS
Podcasts – part of your content marketing SECRETS TO PODCAST SUCCESS
Why podcasts for content marketing? • Portable, time-shifted • Human touch of audio; in your ears • Multimedia grabs people • Complements text and other communications
It’s NOT just about technology and gear. SECRETS TO PODCAST SUCCESS
Yet good sound and editing matter. SECRETS TO PODCAST SUCCESS
Microphone tips • Know your settings • Use a pop filter when possible • Find sweet spot (distance and placement) • Experiment before you record • Turn off all alerts, noises, ambient noise when possible
Quick recommendations • Audio editing: Audacity or Adobe Audition (Mac and PC) or Garage Band (Mac only) • Microphone: Audio-Technica ATR2100 or Blue Yeti USB • Recording Skype calls: Call Recorder (Mac) or Pamela (PC)
Lots of options in the iOS world • Record on your iPhone • Try the iRig microphone • iTalk, SoundCloud • And many more
Don’t rely totally on a script. SECRETS TO PODCAST SUCCESS
Remember this is audio! We are not reading. SECRETS TO PODCAST SUCCESS
Listener has no visual cues • Communicate for the ear, not the eye • Use simple language; start with a hook • Give auditory guideposts (Let’s talk about three things… First…”) • Avoid lots of numbers • Do a recap at the end
Search engines hate audio. SECRETS TO PODCAST SUCCESS
Search engines hate audio. So write show notes! SECRETS TO PODCAST SUCCESS
Typical workflow • Plan episode, including guests; write outline • Record and edit • Mix in music, if using • Save as MP3; upload file (with ID3 tags) to Libsyn or other host • Publish podcast as part of a blog post (use PowerPress plugin on WordPress) • Share the podcast via social media
Consider the podcaster’s secret weapons. SECRETS TO PODCAST SUCCESS
Choose a meaningful name and cover art. SECRETS TO PODCAST SUCCESS
Building your audience is not a sprint. SECRETS TO PODCAST SUCCESS
Get help when you need it! SECRETS TO PODCAST SUCCESS
Top tech podcasts ...
Please keep in touch Donna Papacosta firstname.lastname@example.org 905.844.7645 Sign up for newsletter of tips and tricks at trafcom.com @donnapapacosta
Mark Your Calendars
SoloPreneur Peer2Peer #32 • IP • Feb 20, 2014, @ 8:30 am • Hampton Restaurant at the Quality Suites Hotel, Oakville
Meetup 53: Enemy at the Gate • • • • Cyber Security Panel Presentation / Q&A Tuesday Mar 18, 2014 Where: O’Finn’s Irish Temper, Oakville, Learn more: http://bit.ly/shmeetup53
1pm - 2pm Workshop 1 Workshop 2 Workshop 3 2pm - 3pm Workshop 4 Workshop 5 Workshop 6 3pm - 4pm Workshop 7 Workshop 8 Workshop 9 Silicon Halton Workshop Day @ Burlington HiVE • • • • • • Mar 26, 2014. Open 8am – 6pm 9 workshops: 1pm – 4pm Free for Silicon Halton members Not an 8-hr business social event, do your work, attend as many or as few workshops as you wish More presenters needed Learn more: http://bit.ly/LDi6ou
Come to our workshop day! When: March 26th Mine: Using Social Media to prospect and build your network. Hands on simulation! What Will Happen: I'll walk you through a lite version of the process, tools and programmatic approach I use. This workshop is best suited for individuals and companies that need to develop 1:1 relationships. Bring your laptop.
Dave Truman http://about.me/davetruman Highly Technical Writing and Content Management
Marathon Learning Materials Ltd based in Oakville Ontario Established 2004 www.marathonlearning.com @pattimarathon 905-257-0123
Meetup #52 - The Secrets Of Successful Podcasting. February 11, 2014 | Milton Education Village. The pundits have stopped talking about the “death of ...
Silicon Halton holds many meetups during the year - focused on four key tracks: Business Growth Marketing, Sales, Business Development, and Venture Capital;
Eventbrite - Rick Stomphorst presents Silicon Halton Meetup 52 - Secrets of successful podcasting - Tuesday, 11 February 2014 at Milton Education Villiage ...
Silicon Halton Event – The Secrets Of Successful ... Development is pleased to sponsor this Silicon Halton meetup at the new MEV ... Meetup Track ...
Silicon Halton Meetup 52, being held at the new Milton Education Village - Innovation Centre. The Secrets Of Successful Podcasting. Where: 555 Industrial ...
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